Download - Two Stories About Strongly Sustainable Business Models

The

Stro

ngly

Sus

tain

able

Bus

ines

s M

odel

s –

A B

rief I

ntro

duct

ion

Ver

sion

1.3

201

3-10

-08

© E

dwar

d Ja

mes

Con

sulti

ng L

td.

Som

e R

ight

s R

eser

ved.

1

www.SSBMG.com

This

wor

k is

lice

nsed

und

er a

Cre

ativ

e C

omm

ons

Attr

ibut

ion-

Non

Com

mer

cial

-Sha

reA

like

3.0

Unp

orte

d Li

cens

e. P

erm

issi

ons

beyo

nd th

e sc

ope

of th

is li

cens

e m

ay b

e av

aila

ble

at h

ttp://

ww

w.E

dwar

dJam

es.b

iz/P

erm

issi

ons

Antony Upward, MES, CMC* [email protected] @aupward #SSBMG

* Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant

Strongly Sustainable Business Model Canvas

A New Visual Tool to Design Businesses Fit for the Future

A Brief Introduction for TiE Institute Social Entrepreneurship Program:

Week 5: Business Model Canvas & Customer DevelopmentOctober 8, 2013

Lots of speaker

Lots of speaker notes, notes, inc. references

inc. references

Builds on many slides Builds on many slides

download and view download and view

in slide show mode in slide show mode

for improved for improved

comprehensioncomprehension

http://creativecommons.org/licenses/by-nc-sa/3.0/deed.en_CA





http://www.edwardjames.biz/Permissions



http://antonyupward.name/

https://twitter.com/aupward

https://twitter.com/aupward

http://twubs.com/SSBMG

http://www.tieinstitute.org/tie-institute/eventsdetails-TiESep2013BusinessModelCanvasandCustomerDevelopment

http://www.ssbmg.com/


2

=

Today…

3

But…

=

Today…

Unintended consequences for

4

But…

=

Today…


Increasing risks

5

But…

=

Today…


Missed innovation

opportunities

Increasing risks

6

But…

=

Today…


Missed innovation

opportunities

Increasing risks

7But imagine if…

=Do Good & Do Well

Less Risk, More Innovation

8

Sustainability is “the possibility that human and other life will flourish on this planet forever.” (Ehrenfeld, 2008 p.6)

9

Benefit Corporation Legislation

Already Already allall these people these people are innovating to are innovating to

embrace the possibilities embrace the possibilities of sustainability of sustainability

as flourishingas flourishing

10

Real Context of Business

Context: Environment (Physical / Chemical / Biological)

(Monetary)

All Business

(Social/Technology) Context:

Society

© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

Context:Financial Economy


11

THE ENDTo Be Continued...To Be Continued...

12

Really? People are redefining business

success as the integrated achievement of environmental, social

and economic benefits?

Yes! And since you’re all here talking a course on social entrepreneurship, you’re part of this wave

of change!Congratulations Congratulations

for being leaders!for being leaders!

13

OK, so what did you do when you

realized you agreed with all these other

people? Great question and that leads to the

second part of my story…

I went on a quest…

14

Inspiration

15

What Would a Canvas for Sustainable Business Look Like?

16

My Quest… for a Better Business Design Tool

17

The Quest Begins

http://hdl.handle.net/10315/20777

…and reaches a major milestone

2010

20122013

http://hdl.handle.net/%0B10315/20777

19 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

Introducing…The Strongly Sustainable Business Model Canvas

V1.031


20

The Profit-First Business Model Canvas: 9 Questions to be Profitable

21

3. Channels

But…does this help to design a sustainable business?

1. Customer Segments

2. Value Propositions

4. Customer Relationships

5. Revenue Streams

7. Key Resources

6. Key Activities

9. Cost Structure

8. Key Partners

What’s Missing?Why?

22

Lots about money, and the people you financially

transact with…

…(almost) nothing about everyone and everything else

23

The

Cont

ext…

Fla

ttene

d



24

“Just” Being Profitable is Not Simple

“And that, in simple terms, is how you start a profitable small business”

25

2. Customer

4.Learning& Growth

3. Internal Processes

1. Financial

Useful Perspectives

26

2. Customer

4.Learning& Growth

3. Internal Processes

1. Financial

Useful Perspectives

Who does a firm do it to, for and with?

What does a firm do now and in the future?

How, where and with what does the firm do it?

How does a firm define and measure success (in Environmental, Social & Monetary units)?


27

Stro

ngly

Sus

tain

able

Bus

ines

s M

odel

Can

vas –

14

Que

stion

s V1.032


28

Stro

ngly

Sus

tain

able

Bu

sines

s Mod

el C

anva

s V1.031



29

Where does the Quest go Next?

Can I Use it Now?

How Can I Help?

30

Help bring Sustainable Innovation to the World!

Become a “First Explorer”– Enables commercial use of the new Canvas now

12 organizations around the globe have joined so far

Join the quest– Crowd-funded collaborative book project

Working Title: Strongly Sustainable Business Model Innovation– 12 International co-authors identified– Crowd-funding starting soon

Individuals and OrganizationsBackers also get immediate commercial rights to use new CanvasEveryone else will have to wait for the book

– Self Publish 2014 Canvas released under a Creative Commons License free for commercial use

Connect to like-minded colleagues– Linkedin and Facebook

Members from around the globe

31

Learn more: http://www.naturalstep.ca/gold-standard

Join a Key Related Project

http://www.naturalstep.ca/gold-standard



http://www.naturalstep.ca/

32

TO BECONTINUED…

33

Questions / Discussion

http://about.ssbmg.com/

http://wiki.ssbmg.com/home/learning-map

http://blog.ssbmg.com/

http://slab.ocad.ca/blogs/antony-upward

34

Questions / DiscussionBe Informed: http://signup.SSBMG.com

Share your ideas for the book: http://survey.SSBMG.com

http://www.facebook.com/StronglySustainableBusinessModels

@aupward #SSBMG

Strongly Sustainable Business Model Grouphttp://forum.SSBMG.com

[email protected]

www.SSBMG.com

Learn More– ~3 minute Audio/Visual Overview

about.SSBMG.com• Learning Map

– wiki.SSBMG.com/home/learning-map• Blogs

– blog.SSBMG.com – slab.ocad.ca/blogs/antony-upward

35

Possible Table of Contents

36

Copyright

• All images used under applicable creative commons licences – see notes on each page

© Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz

/Permissions – This work is licensed under a

Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.







