The humble beginnings
2006 2008 2010
Registered Accounts 200,000,000+
new accounts per day
460,000
Tweets per day
185,000,000+
1. Be a force for good 2. Make things happen 3. Pay attention 4. Remove Friction 5. Take an artful approach 6. Build a culture of trust 7. Seek the truth 8. Think bigger
The T.W.E.E.T. Model
The T.W.E.E.T. Model
‣ TARGET
‣ Write
‣ Engage
‣ Explore
‣ Track
The T.W.E.E.T. Model ‣ Target
‣ WRITE ‣ Engage
‣ Explore
‣ Track
The T.W.E.E.T. Model ‣ Target
‣ Write
‣ ENGAGE
‣ Explore
‣ Track
Text Messaging
40404 http://bit.ly/TwitterCodes
The T.W.E.E.T. Model ‣ Target
‣ Write
‣ Engage
‣ EXPLORE ‣ Track
The T.W.E.E.T. Model ‣ Target
‣ Write
‣ Engage
‣ Explore
‣ TRACK
TTw T. W. E. E. T. Remember!
The T.W.E.E.T. Model
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