Jodi Sperber, MSW, MPH
November 17, 2010
Before you take notes…
www.slideshare.net/jsperber
What we’ll cover
Twi8er basics Examples
Ge?ng started Tools that make it easier
Best pracBces
Photo credit: kevharb, via Creative Commons license
All if this, and you want me to tweet?
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People have a lot to say
People have a lot to say
Updated numbers: As of June 2010, Twi8er averages:
• 750 tweets per second • 65 million tweets per day
Photo Credit: emerald isle druid, via Creative Commons license
Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
Anatomy of a tweet
Anatomy of a tweet
Anatomy of a tweet
Anatomy of a tweet
Anatomy of a tweet
Anatomy of a tweet
Anatomy of a tweet
Anatomy of a tweet
Anatomy of a tweet
First step: "Listen!
search.twitter.com "
Try searching "for a few keywords
or topics"
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Developments
Research
MeeBngs and Conference Info
Q&A
ConversaBons
Chit Chat
Campaigns
What do you hear?
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Photo credit samcrockett, via Creative Commons license
Asking quesBons
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Sharing informaBon
Photo by kevharb, via Creative Commons license
ConnecBng
Real Bme news
Start a conversaBon
More on conversaBons
Full list here: h8p://bit.ly/dsnQoj
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Does it feel anything like
this?
You can do it! Really!
Photo credit: kate.e did, via Creative Commons license Adapted from Twitter 101 for Business
GeBng started
Signing up takes approximately one minute
To help people recognize and trust your
account, fill out your profile
completely and include a picture
Adapted from Twi8er 101 for Business
This is where you type your
140
Follow relevant accounts
Following somebody means you’ve subscribed to their tweets
When you find a good candidate, look under their picture for the Follow bu8on
Start small – follow five. Listen for a while. Then follow five more.
Lists are also useful for finding/creaBng groups on a specific topic
Adapted from Twi8er 101 for Business
Get a jump start
Follow a list of users that someone else has already created
@jsirkin/healthpolicy Search for lists on Listorious
That’s the basics! But it’s only the
beginning…
TweetDeck
HootSuite
TweetDeck: desktop based This is where you type your
140
Search term
Type 140 here
MenBons
IntegraBon
IntegraBon
HootSuite: web based
Best pracBces
Build relaBonships on Twi8er Listen for comments about you Respond to comments and queries Ask quesBons Post links to things people would find interesBng
Adapted from Twi8er 101 for Business
Best pracBces
Retweet messages you find interesBng/valuable
Use a friendly, casual tone Do. Not. Spam. Don’t tweet anything you wouldn’t want your mother to read…
Technology is just a plaeorm; it’s what people do with the technology
that makes a difference.
Are you thinking socially?
Photo credit: The Washington Post Peeps Show IV
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