#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Australia.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
3 in 4 like to try new products
57% regularly inform friends and family of new products & services
39% are brand conscious
2 in 3 stick to brands they like
4 in 5 want to continue developing new skills throughout life
3 in 4 are interested in other countries and cultures
1 in 3 like to keep up with the latest fashions
72% look after their appearance/image
3 in 4use a mobile phone
to accessthe Internet
74% use a social networking service
66% search for product or service to buy
62% update photos online
60% check information on music, leisure or entertainment
97%Twitter users
watch TV every day
While watching TV...
41%search for
products to buy
35%look for information relatedto what they are watching
1 in 2use their
mobile phones
Reasons Twitter users in Australia follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com
Gender
Children in the house
93%
take part in shopping decisions.
56% 16% 17% 11%
51%49%
Marital Status Age
16-24
25-34
35-44
45-54
55-64
38%
34%
19%
9%
Single
Married
In a relationship
Other
Film/Movies
Music
Travel
Science/Technology
Food/Restaurants
Internet/Websites 50%
55%
60%
64%
67%
72%
10%
15%
18%28%
29%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
Discounts for future purchasesCustomer Service
For competitions/promotionsAccess to new products
To interact with people at the companyPersonalised purchase recommendations 31%
35%44%
50%59%
74%
2.91M2013-2014 Ashes Test Series
21st November 2013 to 7th January 2014
2.92MX Factor Final
27th to 28th October 2013
6.54MNew Year’s Eve31st December 2013
3.65M2014 Australian Open
13th to 26th January 2014
529KAustralia Day26th January 2014
21.4MValentine’s Day14th February 2014
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 3%
47%
20%
27%
3%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Brazil.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
85% like to try new products
85% regularly inform friends and family of new products & services
1 in 2 are brand conscious
4 in 5 stick to brands they like
94% want to continue developing new skills throughout life
89% are interested in other countries and cultures
44% like to keep up with the latest fashions
89% look after their appearance/image
4 in 5use a mobile phone
to accessthe Internet
82% use a social networking service
76% search for product or service to buy
79% update photos online
73% check information on music, leisure or entertainment
97%Twitter users
watch TV every day
While watching TV...
44%search for
products to buy
32%look for information relatedto what they are watching
1 in 2use their
mobile phones
Reasons Twitter users in Brazil follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013, Nielsen NetView 2013,Compete Why They Retweet 2013, Topsy 2014
Follow @TwitterAdsbusiness.twitter.com
Gender
Children in the house
93%
take part in shopping decisions.
47% 21% 21% 10%
56%44%
Marital Status Age
40%
37%
16%
7%
Single
Married
In a relationship
Other
Film/Movies
Music
Science/Technology
Personal Health Care
Internet/Websites
Travel
Playing Sports
Watching Sports 47%
52%
63%
65%
70%
75%
77%
79%
1%14%
25%43%
17%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
To get updates on future productsTo stay informed about the activities of the company
To get updates on upcoming salesTo learn more about the company
To interact (share ideas, provide feedback)For customer service 49%
50%56%56%56%
64%
3.68MCarnaval
8th-12th February 2013
18.7MValentine’s Day14th february 2013
449KChildren’s Day12th October 2013
1.83MBrasileirão Final Rounds
November/December 2013
45.3MChristmas
25th December 2013
6.54MNew Year’s Eve31st December 2013
0-18
18-34
35-49
50-64
65+
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 13%
43%
11%
32%
1%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Canada.
<ONLINE, ON MOBILE
<TELEVISION
0 1 2 3+
3 in 4 like to try new products
60% regularly inform friends and family of new products & services
42% are brand conscious
63% stick to brands they like
85% want to continue developing new skills throughout life
4 in 5 are interested in other countries and cultures
1 in 3 like to keep up with the latest fashions
76% look after their appearance/image
3 in 4 use a mobile phone
to access the Internet
72% use a social networking service
54% search for product or service to buy
61% update photos online
56% check information on music, leisure or entertainment
94% Twitter users
watch TV every day
While watching TV...
31% search for
products to buy
28% look for information related to what they are watching
42% use their
mobile phones
Reasons Twitter users in Canada follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com
Gender
Children in the house
97%
take part in shopping decisions.
54% 17% 19% 10%
47%53%
Marital status Age
16-24
25-34
35-44
45-54
55-64
40%
35%
18%
7%
Single
Married
In a relationship
Other
Film/Movies
Music
Food/Restaurants
Books/Reading
Travel
Science/Technology
Health/Fitness 50%
56%
58%
62%
64%
69%
71%
7%
16%
23% 22%
32%
DEMOGRAPHICS
Shopper Status
For discounts on future purchases
For customer service
To interact with people at the company
For access to new products
Competitions/Sweepstakes 23%
25%
25%
47%
65%
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 9%42%
25%21%
3%
18.7MValentine’s Day 14th February 2013
1.17MCanada Day
1st July 2013
45.3MChristmas
25th December 2013
6.54MNew Year’s Eve 31st December 2013
<TWEETED EVENTS
<FOLLOW BRANDS
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people
with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in the Germany.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
4 in 5 like to try new products
64% regularly inform friends and family of new products & services
1 in 2 are brand conscious
60% stick to brands they like
4 in 5 want to continue developing new skills throughout life
81% are interested in other countries and cultures
1 in 2 like to keep up with the latest fashions
77% look after their appearance/image
3 in 4use a mobile phone
to accessthe Internet
77% use a social networking service
61% search for product or service to buy
63% update photos online
64% check information on music, leisure or entertainment
98%Twitter users
watch TV every day
While watching TV...
41%search for
products to buy
29%look for information relatedto what they are watching
55%use their
mobile phones
Reasons Twitter users in Germany follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAds | 2014business.twitter.com
Gender
Children in the house
98%
take part in shopping decisions.
55% 20% 17% 7%
64%36%
Marital Status Age
16-24
25-34
35-44
45-54
55-64
45%
26%
22%
7%
Single
Married
In a relationship
Other
Internet/Websites
Science/Technology
Music
Film/Movies
Books/Reading
Politics
Food/Restaurants
Travel 64%
66%
66%
69%
79%
78%
78%
83%
7%
14%
23%26%
29%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
For discounts on future purchases
For customer service
To interact with people at the company
For personal purchase recommendations 22%
25%
39%
69%
5.05MChampions League Final
25th May 2013
117KDFB-Pokal Final
1st June 2013
334KRock am Ring/Rock im Park
7th to 9th June 2013
2.61MOktoberfest
21st September to 6th October 2013
45.3MChristmas
25th December 2013
6.54MNew Year’s Eve31st December 2013
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 1%
35%
14%
39%
11%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Indonesia.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
4 in 5 like to try new products
3 in 4 regularly inform friends and family of new products & services
2 in 3 are brand conscious
81% stick to brands they like
93% want to continue developing new skills throughout life
3 in 4 are interested in other countries and cultures
71% like to keep up with the latest fashions
89% look after their appearance/image
86%use a mobile phone
to accessthe Internet
90% use a social networking service
82% search for product or service to buy
74% update photos online
71% check information on music, leisure or entertainment
99%Twitter users
watch TV every day
While watching TV...
40%search for
products to buy
1 in 2look for information relatedto what they are watching
62%use their
mobile phones
Reasons Twitter users in Indonesia follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013, Compete WTRT 2013, Topsy 2014
Follow @TwitterAdsbusiness.twitter.com
Gender
Children in the house
97%
take part in shopping decisions.
46% 23% 23% 9%
67%33%
Marital status Age
35%
57%
6%
2%
Single
Married
In a relationship
Other
Internet/Websites
Science/Technology
Gadgets
Film/Movies
Music
Cars
Personal Finance/Investing
Travel 63%
63%
64%
66%
68%
72%
77%
79%
1%5%
32%
41%
21%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
Get updates on upcoming salesStay informed about the activities of the company
Learn more about the companyCustomer service
Interact (share ideas, provide feedback)Get updates on future products 12%
50%62%
66%77%78%
5.38MFirst Day of Ramadhan
9th July 2013
6.97MIdul Fitri
7th/8th August 2013
5.05MChampions League Final
25th May 2013
2.92MNatal
25th December 2013
16-24
25-34
35-44
45-54
55-64
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 1%
66%
17%
15%
1%
<ATTITUDES
<TOP INTERESTS
3 in 4 like to try new products
60% regularly inform friends and family of new products
1 in 3 are brand conscious
58% stick to brands they like
82% want to continue developing new skills throughout life
4 in 5 are interested in other countries and cultures
1 in 3 like to keep up with the latest fashions
74% look after their appearance/image
<<ONLINE, ON MOBILE
<TELEVISION
4 in 5use a mobile phone
to accessthe Internet
81% use a social networking service
70% upload photos online
67% check information on leisure/entertainment
65% search for a product or service to buy
97%Twitter users
watch TV every day
While watching TV...
1 in 3search for
products to buy
1 in 3look for information relatedto what they are watching
2 in 3use their
mobile phones
Films/Movies
Music
Travel
Books/Reading
Science/Technology
Food/Cooking 54%
58%
59%
59%
69%
70%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most
meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.
Learn about who uses Twitter in Ireland
DEMOGRAPHICS
0 1 2 3+
Gender
Education Level Children in the house
89%
take part in shopping decisions.
53% 15% 19% 13%
50%50%
Marital Status Age
16-24
25-34
35-44
45-54
55-64
36%
35%
26%
3%
Single
Married
In a relationship
Other
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 10%
36%20%
32%
3%
6%
16%
22% 27%
28%
Shopper Status
<<TWEETED EVENTS
Source: GlobalWebIndex Q3/Q4 2013 & Topsy 2014 Follow @TwitterAdsbusiness.twitter.com
St Patrick’s Day17th March 2013
Six Nations Rugby2nd February to 16th March 2013
The Voice of Ireland6th January to 28th April 2013
Electric Picnic30th August to 1st September 2013
Christmas Day25th December 2013
54K 101K 22K
29K 120KGAA All Ireland Football Final
22nd September 2013
265K
To be notified of special offers / promotions / sales
To stay up to date with news about the brand / company
To learn about new product / service releases
To take part in competitons / contests
To get freebies 32%
32%
36%
41%
44%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people
with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Italy.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
3 in 4 like to try new products
63% regularly inform friends and family of new products & services
37% are brand conscious
1 in 2 stick to brands they like
4 in 5 want to continue developing new skills throughout life
71% are interested in other countries and cultures
4 in 5 use a mobile phone
to access the Internet
72% upload photos online
75% manage their social network profiles
66% search for products or services to buy
61% check information on music, leisure or entertainment
98% Twitter users
watch TV every day
While watching TV...
1 in 3 search for
products to buy
2 in 5 look for information related to what they are watching
2 in 3 use their
mobile phones
Reasons Twitter users in Italy follow brands on Twitter
Source: GlobalWebIndex Q4 2013/Q1 2014, Nielsen, Topsy Follow @TwitterAds | 2014business.twitter.com
Gender
Children in the house
94%
take part in shopping decisions.
58% 18% 18% 6%
59%41%
Marital Status Age
16-24
25-34
35-44
45-54
55-64
33%
34%
28%
5%
Single
Married
In a relationship
Other
Internet/Websites
Science/Technology
Music
Travel
Film/Movies
Food/Cooking
Books/Reading 65%
66%
68%
68%
71%
71%
79%
7%10%
22%
34%
27%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
1.92MCarnevale
10th to 12th February 2013
18.7MValentine’s Day 14th February 2013
5.05MChampions League Final
25th May 2013
120KRepublic Day
2nd June 2013
45.3MChristmas Day
25th December 2013
6.54MNew Year’s Eve 31st December 2013
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 2%15%
23%54%
7%
1 in 3 like to keep up with the latest fashions
3 in 4 look after their appearance/image
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Japan.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
1 in 4 like to try new products
1 in 4 regularly inform friends and family of new products & services
13% are brand conscious
61% stick to brands they like
2 in 3 want to continue developing new skills throughout life
42% are interested in other countries and cultures
13% like to keep up with the latest fashions
59% look after their appearance/image
3 in 5use a mobile phone
to accessthe Internet
52% use a social networking service
54% search for product or service to buy
49% update photos online
50% check information on music, leisure or entertainment
96%Twitter users
watch TV every day
While watching TV...
1 in 4search for
products to buy
30%look for information relatedto what they are watching
34%use their
mobile phones
Reasons Twitter users in Japan follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013,Compete WTRT 2013, Topsy 2014
Follow @TwitterAdsbusiness.twitter.com
Gender
Education Children in the house
74%
take part in shopping decisions.
81% 7% 9% 3%
50%50%
Marital Status Age
64%
27%
6%
3%
Single
Married
In a relationship
Other
Music
Film
Books/Reading
Food/Restaurants
Internet/Websites
Gaming 41%
42%
45%
46%
49%
60%
9%
10%
16%
34%
32%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
Get updates on future productsGet updates on upcoming sales
Stay informed about the activities of the companyLearn more about the company
Customer serviceInteract (share ideas, provide feedback) 10%
12%24%
26%32%
35%
592KNational Center Testing
18th/19th January 2013
2.73MValentine’s Day14th February 2013
173KTokyo Marathon24th February 2013
1.41MHalloween
31st October 2014
3.04MChristmas Day
25th December 2014
3.05MNew Year’s Eve31st December 2013
16-24
25-34
35-44
45-54
55-64
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 3%
47%
20%
27%
3%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Malaysia.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
71% like to try new products
71% regularly inform friends and family of new products & services
40% are brand conscious
3 in 4 stick to brands they like
88% want to continue developing new skills throughout life
3 in 4 are interested in other countries and cultures
1 in 2 like to keep up with the latest fashions
83% look after their appearance/image
85%use a mobile phone
to accessthe Internet
79% use a social networking service
66% search for product or service to buy
77% update photos online
67% check information on music, leisure or entertainment
95%Twitter users
watch TV every day
While watching TV...
1 in 2search for
products to buy
1 in 2look for information relatedto what they are watching
70%use their
mobile phones
Reasons Twitter users in Malaysia follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com
Gender
Children in the house
95%
take part in shopping decisions.
64% 14% 12% 11%
49%51%
Marital Status Age
52%
37%
10%
1%
Single
Married
In a relationship
Other
Music
Film/Movies
Travel
Internet
Food/Cooking
Science/Technology
Books/Reading 64%
65%
68%
69%
71%
74%
75%
1%4%
13%
49%
33%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
For discounts on future purchasesFor customer service
For personalised purchase recommendationsFor access to new products
To interact with people at the company 32%38%40%
59%73%
16-24
25-34
35-44
45-54
55-64
911KChinese New Year
10th February 2013
18.7MValentine's Day14th February 2013
5.38MFirst Day of Ramadhan
9th July 2013
3.02MEid Mubarak
7th-8th August 2013
408KHari Merdeka31st August 2013
45.3MChristmas
25th December 2013
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 7%
54%
23%
12%
4%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Mexico.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
83% like to try new products
3 in 4 regularly inform friends and family of new products & services
78% are brand conscious
4 in 5 stick to brands they like
91% want to continue developing new skills throughout life
85% are interested in other countries and cultures
2 in 3 like to keep up with the latest fashions
91% look after their appearance/image
4 in 5use a mobile phone
to accessthe Internet
87% use a social networking service
63% search for product or service to buy
79% update photos online
67% check information on music, leisure or entertainment
98%Twitter users
watch TV every day
While watching TV...
37%search for
products to buy
1 in 3look for information relatedto what they are watching
2 in 3use their
mobile phones
Reasons Twitter users in Mexico follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013, Compete WTRT 2013, Topsy 2014
Follow @TwitterAdsbusiness.twitter.com
Gender
Children in the house
95%
take part in shopping decisions.
41% 21% 24% 14%
57%43%
Marital status Age
38%
46%
11%
5%
Single
Married
In a relationship
Other
Music
Internet
Film
Science/Technology
Books
Travel
Health & Fitness 58%
59%
65%
69%
69%
69%
71%
6%
14%
18%
27%
36%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
Get updates on upcoming salesGet updates on future products
Customer serviceInteract (share ideas, provide feedback)
Learn more about the companyStay informed about the activities of the company 44%
51%52%
55%68%69%
16-24
25-34
35-44
45-54
55-64
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 9%
51%
35%
4%
1%
3.76MDía del Amor y la Amistad
14th February 2013
4.81MChampions League Final
25th May 2013
562KLiga MX Clausura FInal
26th May 2013
326KGrito de Dolores16th September 2013
273KEl Buen Fin
15th November 2013
7.81MLa Navidad
25th December 2013
To stay up to date with news about the brandTo be notified of special offers/promotions/sales
To learn about new product/service releasesFor customer service and support
For access to exclusive content 20%
23%
33%
39%
48%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people
with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in the Netherlands.
<ONLINE, ON MOBILE
<TELEVISION
0 1 2 3+
2 in 3 like to try new products
40% regularly inform friends and family of new products & services
1 in 3 are brand conscious
62% stick to brands they like
70% want to continue developing new skills throughout life
2 in 3 are interested in other countries and cultures
1 in 4 like to keep up with the latest fashions
40% look after their appearance/image
2 in 3use a mobile phone
to accessthe Internet
61% use a social networking service
52% search for product or service to buy
63% update photos online
48% check information on music, leisure or entertainment
97%Twitter users
watch TV every day
While watching TV...
1 in 5search for
products to buy
1 in 5look for information relatedto what they are watching
2 in 5use their
mobile phone
Reasons Twitter users in the Netherlands follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013Nielsen EMEA Deep Dive 2014 & Topsy 2014
Follow @TwitterAds | 2014business.twitter.com
Gender
Children in the house
92%
take part in shopping decisions.49% 12% 25% 14%
53%47%
Marital status Age
16-24
25-34
35-44
45-54
55-64
30%
38%
27%
5%
Single
Married
In a relationship
Other
Internet/Websites
Music
Film/Movies
Food/Restaurants
Travel
Books/Reading 48%
50%
51%
58%
65%
66%
18%
24%
16%
18%
23%
DEMOGRAPHICS
Shopper StatusEducation
Schooling until age 16
Schooling until age 18
Trade/technical school
University 39%
30%
5%
26%
1.92MCarnaval
10th to 12th February 2013
6.54MNew Year’s Eve31st December 2013
5.05MChampions League Final
25th May 2013
45.3MChristmas Day
25th December 2013
<TWEETED EVENTS
<FOLLOW BRANDS
<ATTITUDES
<TOP INTERESTS
3 in 4 like to try new products
63% regularly inform friends and family of new products
44% are brand conscious
70% stick to brands they like
88% want to continue developing new skills throughout life
4 in 5 are interested in other countries and cultures
1 in 2 like to keep up with the latest fashions
84% look after their appearance/image
<<ONLINE, ON MOBILE
<TELEVISION
58%use a mobile phone
to accessthe Internet
3 in 4 use a social networking service
3 in 5 upload photos online
1 in 2 check information on leisure/entertainment
3 in 5 search for a product or service to buy
93%Twitter users
watch TV every day
While watching TV...
35%search for
products to buy
29%look for information relatedto what they are watching
38%use their mobile
phone
The Internet/websites
Science and Technology
Films/movies
Travel
Music
Books/reading 51%
58%
64%
64%
67%
70%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most
meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.
Learn about who uses Twitter in Poland
DEMOGRAPHICS
0 1 2 3+
Gender
Education Level Children in the house
99%
take part in shopping decisions.
42% 19% 28% 11%
52%48%
Marital Status Age
16-24
25-34
35-44
45-54
55-64
22%
48%
27%
3%
Single
Married
In a relationship
Other
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 2%
45%31%
19%
3%
17%
18%
23%
28%
15%
Shopper Status
<<FOLLOW BRANDS
Reasons Twitter users in Poland follow brands on Twitter
To get discounts on future purchases
For customer service
To participate in competitions/sweepstakes
For personalised purchase recommendations
For access to new products 25%
28%
47%
52%
72%
Source: GlobalWebIndex Q3-Q4 2013 Follow @TwitterAdsbusiness.twitter.com
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<TWITTER USAGE
TOP INTERESTS
Learn about who uses Twitter in Russia.
TWITTER + TV
TOP HASHTAGS
Source: Global Web Index Q4 2014, TNS Twitter Consumer Survey Dec 2014, TOPSY, accessed Mar 2015
Follow @TwitterRussia Твиттер Россияbiz.twitter.com
Gender
Income LevelMarital Status
Age
28%
49%
13%
2%
Single
9%Divorced/widowed
Married
In a relationship
Other
Film/Movies
Personal health care
Travel and exploring new places
Science and Technology
The Internet/Websites
69%
70%
11%23%17%
DEMOGRAPHICS
Top 5 Work Sector
Education
Schooling until age 16
Schooling age from 16 to 18
Trade/technical school or college
University
Post graduate 4%
68%
17%
9%
2%
Top daily actions on Twitter
Actions on brands
Type of accounts followed on Twitter
49% of Twitter users visit Twitter everyday and 3 in 10 engage several times a day
"Read Tweets on the timeline"
"Check Trending Topics"
Read Direct Messages
Click on links
Send Direct Messages
50% of Twitter users use Twitter when watching TVTwitter usage when watching TV
Most mentioned hashtags in 2014
60%
42%
39%
35%35% 34%
31%
26%
23%
21%
Contacts relevant to your work
Brands you like
Politicians
Actors
Sports Stars
Bloggers
Journalists
Brands you are considering to purchase
News / Media Organizations
People you know in real life
73%
71%
45%
42%
41%
36%
34%
48% follow brands/companies
"Of those who follow brands,
74% have never unfollowed a brand,
79% recall seeing promoted content,
53% have visited the brand's website,
39% have bought the product
48%52%
8%
Manufacturing, engineering or construction
Retail10%
12%
21%
16 to 24 25 to 34 35 to 44 45 to 54 55 to 64
27%
17.3%
28.6%
24.7%
11.3%
Below average
Average Higher than average
High Prefer not to say
новости
срочно екатеринбург краснодар
16 million tweets
186,000 tweets
980,000 tweets
179,000 tweets 180,000 tweets
sochi2014
590,000 tweets
сочи2014
85%
Qualified Professional (Doctor/Lawyer/Solicitor/Accountant/Architect etc) (Since Q3 2014)
Financial services
5%
12%IT, internet, software, or computer services
18.2%
To be notified of special offers/promotions/salesTo stay up to date with news about the brand
To learn about new product/service releasesTo take part in competitions
For customer service and support 23%33%
39%49%
51%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people
with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in Spain.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
4 in 5use a mobile phone
to accessthe Internet
82% use a social networking service
54% search for product or service to buy
71% update photos online
61% check information on music, leisure or entertainment
98%Twitter users
watch TV every day
While watching TV...
1 in 4search for
products to buy
1 in 3look for information relatedto what they are watching
3 in 5use their
mobile phones
Reasons Twitter users in Spain follow brands on Twitter
Source: GlobalWebIndex Q3/Q4 2013Nielsen EMEA Deep Dive 2014 & Topsy 2014
Follow @TwitterAdsES | 2014 business.twitter.com
Gender
Children in the house
95%
take part in shopping decisions.63% 17% 16% 4%
56%44%
Marital Status Age
16-24
25-34
35-44
45-54
55-64
43%
32%
20%
5%
Single
Married
In a relationship
Other
Internet/Websites
Film/Movies
Music
Science/Technology
Travel
Food/Restaurants
Sports 48%
55%
57%
65%
66%
69%
73%
4%10%
25%
28%
33%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
3.76MDía de San Valentín
14th February 2013
3.31MCopa del Rey Final
17th May 2013
4.81MChampions League Final
25th May 2013
330KFiesta Nacional12th October 2013
13.5MDía de Muertos/Los Santos31st October to 1st November 2013
7.81MLa Navidad
25th December 2013
Education
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 7%
36%
24%
25%
8%
2 in 3 like to try new products
60% regularly inform friends and family of new products & services
1 in 2 are brand conscious
71% stick to brands they like
4 in 5 want to continue developing new skills throughout life
3 in 4 are interested in other countries and cultures
1 in 3 like to keep up with the latest fashions
80% look after their appearance/image
<ATTITUDES
<TOP INTERESTS
58% like to try new products
44% regularly inform friends and family of new products
1 in 3 are brand conscious
56% stick to brands they like
72% want to continue developing new skills throughout life
2 in 3 are interested in other countries and cultures
29% like to keep up with the latest fashions
2 in 3 look after their appearance/image
<<ONLINE, ON MOBILE
<TELEVISION
3 in 4use a mobile phone
to accessthe Internet
2 in 3 use a social networking service
3 in 4 upload photos online
3 in 5 check information on leisure/entertainment
2 in 3 search for a product or service to buy
93%Twitter users
watch TV every day
While watching TV...
1 in 5search for
products to buy
1 in 4look for information relatedto what they are watching
1 in 2use their mobile
phone
The Internet/websites
Films/movies
Music
Travel
Science and Technology
Books/reading 52%
55%
62%
66%
68%
69%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most
meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.
Learn about who uses Twitter in Sweden
DEMOGRAPHICS
0 1 2 3+
Gender
Education Level Children in the house
91%
take part in shopping decisions.
64% 16% 11% 9%
55%45%
Marital Status Age
16-24
25-34
35-44
45-54
55-64
34%
30%
27%
9%
Single
Married
In a relationship
Other
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 1%
35%18%
42%
4%
7%
16%
26% 26%
25%
Shopper Status
<<FOLLOW BRANDS
Reasons Twitter users in Sweden follow brands on Twitter
To get discounts on future purchases
For customer service
To participate in competitions/sweepstakes
For personalised purchase recommendations
For access to new products 22%
29%
34%
40%
69%
Source: GlobalWebIndex Q3-Q4 2013 Follow @TwitterAdsbusiness.twitter.com
<ATTITUDES
<TOP INTERESTS
3 in 4 like to try new products
76% regularly inform friends and family of new products
1 in 2 are brand conscious
71% stick to brands they like
85% want to continue developing new skills throughout life
81% are interested in other countries and cultures
1 in 2 like to keep up with the latest fashions
84% look after their appearance/image
<<ONLINE, ON MOBILE
<TELEVISION
3 in 4use a mobile phone
to accessthe Internet
4 in 5 use a social networking service
3 in 4 upload photos online
2 in 3 check information on leisure/entertainment
2 in 3 search for a product or service to buy
96%Twitter users
watch TV every day
While watching TV...
46%search for
products to buy
43%look for information relatedto what they are watching
63%use their mobile
phone
The Internet/websites
Science and Technology
Films/movies
Music
Books/reading
Photography 58%
61%
66%
71%
75%
86%
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most
meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.
Learn about who uses Twitter in Turkey
DEMOGRAPHICS
0 1 2 3+
Gender
Education Level Children in the house
97%
take part in shopping decisions.
54% 23% 20% 4%
60%40%
Marital status Age
16-24
25-34
35-44
45-54
55-64
37%
48%
8%
8%
Single
Married
In a relationship
Other
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 7%
50%12%
28%
2%
4%14%
22%
33%
28%
Shopper Status
<<TWEETED EVENTS
<<FOLLOW BRANDS
Reasons Twitter users in Turkey follow brands on Twitter
to get updates on future productsto get updates on upcoming sales
for fun/entertainmentto recieve discounts/promotions
to learn about the brandto get a freebie 53%
53%61%62%
65%69%
Source: GlobalWebIndex Q3-Q4 2013Compete WTRT 2013 & Topsy 2013
Follow @TwitterAdsbusiness.twitter.com
Valentine’s Day14th February 2014
International Women’s Day8th March 2014
Children’s Day23rd April 2014
Republic Day29th October 2014
Teacher’s Day24th November 2014
115K 335K 363K
597K 303KYouth and Sports Day
19th May 2014
297K
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<TOP INTERESTS
Learn about who uses Twitter in the United Kingdom.
<ONLINE, ON MOBILE
<TELEVISION
<FOLLOW BRANDS
0 1 2 3+
3 in 5 like to try new products
58% regularly inform friends and family of new products & services
1 in 3 are brand conscious
53% stick to brands they like
4 in 5 want to continue developing new skills throughout life
3 in 4 are interested in other countries and cultures
36% like to keep up with the latest fashions
2 in 3 look after their appearance/image
4 in 5 use a mobile phone
to access the Internet
73% use a social networking service
61% search for product or service to buy
61% upload photos online
50% check information on music, leisure or entertainment
97% Twitter users
watch TV every day
While watching TV...
1 in 3 search for
products to buy
38% look for information related to what they are watching
1 in 2 use their
mobile phones
Reasons Twitter users in the UK follow brands on Twitter
Follow @TwitterAdsUKbusiness.twitter.com
Gender
Education Children in the house
94%
take part in shopping decisions.
58% 18% 18% 6%
50%50%
Marital Status Age
16-24
25-34
35-44
45-54
55-64
36%
32%
26%
6%
Single
Married
In a relationship
Other
Music
Film
Books & reading
Food
Science & Technology
Travel 53%
52%
55%
56%
69%
71%
7%
15%
24% 28%
25%
DEMOGRAPHICS
Shopper Status
<TWEETED EVENTS
To stay up to date with news about the brandTo be notified of special offers/promotions/sales
To learn about new product/service releasesTo take part in competitions/contests
They tweet interesting/entertainng contentTo get freebies 27%
29%31%
37%42%
44%
Source: GlobalWebIndex 2013 Q4/2014 Q1, Nielsen, Topsy
Schooling until age 16
Schooling until age 18
Trade/technical school
University
Post graduate 10%33%
28%26%
3%
Valentine’s Day14th February 2013
BRIT Awards20th February 2013
Champions League Final25th May 2013
Christmas Day25th December 2013
New Year’s Eve 31st December 2013
18.7M 2.21M 5.05M
5.05M 6.54MWimbledon’s Men Final
7th July 2013
4.41M
#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful
to them. We often say that Twitter is the shortest distance between you and what interests you most.
<ATTITUDES
<<TOP INTERESTS
Learn about who uses Twitter in US.
<<ONLINE, ON MOBILE
<TELEVISION
<<BRAND ADVOCACY
0 1 2 3+
3 in 4 like to try new products
2 in 3 regularly inform friends and family of new products & services
45% are brand conscious
69% stick to brands they like
86% want to continue developing new skills throughout life
3 in 4 are interested in other countries and cultures
42% like to keep up with the latest fashions
3 in 4 look after their appearance/image
78% use a mobile phone
to access the Internet
58% use a social networking service
45% search for product or service to buy
48% update photos online
40% check information on music, leisure or entertainment
97% Twitter users
watch TV every day
While watching TV...
1 in 3 search for
products to buy
1 in 4 look for information related to what they are watching
54% use Twitter
Reasons Twitter users in US follow brands on Twitter
Source: GlobalWebIndex Q2-Q3 2014, Nielsen User Deep Dive 2014 Follow @TwitterAdsbusiness.twitter.com
Gender
Annual household income Children in the house
95%
49% 19% 20% 12%
49%51%
Marital status Age
16-24
25-34
35-44
45-54
55-64
37%
43%
14%
6%
Single
Married
In a relationship
Other
MusicFilm
FoodTV shows
TravelBooks & reading
GamingCars
Personal FinanceFashion 33%
35%37%
43%54%
56%63%
65%68%
70%
I love the brandsThe brands are relevant to my interests
To get access to exclusive services/informationTo get in-depth knowledge on the brand
To have direct relationship with the brandsTo connect with others who like the brand 10%
16%19%
22%32%
44%
N/A
Top 25%
Mid 50%
Bottom 25% 17%
38%
21%
24%
9%
15%
21% 26%
28%
DEMOGRAPHICS
Take part in shopping decisions
Top Related