Twi$er & Micro-‐blogging 101
Jane$e Toral h$p://twi$er.com/digitalfilipino h$p://plurk.com/jane$etoral
h$p://friendfeed.com/jane$etoral
Microblogging
• Form of blogging but limited in size – 140 characters (Twi$er)
• Used to: – Announce – Promote – Share
Twi$er 101
• Account / Handle – Ownership of brand
• Following – Follow back if objecNve is building relaNonship
– Twinfluence.com and WeFollow.com
• Replies – Provide helpful advise – Don’t be defensive
• Retweets (RT) – Explicitly request – Valuable info – ArNcles about Twi$er (and social media)
• Direct message
Plurk 101
• Threaded discussion • More expressions available – Think – Says – Feels – Etc.
• Can create cliques • Customize theme • Provides karma points leading to incenNves (badges, emoNcons)
FriendFeed
• Your post can appear repeatedly in the home stream if your connecNons like or respond to it.
• Can be used as an aggregator of one’s various social media acNviNes in one stream.
Twi$er
• Keyword search monitoring – Set-‐up using tweetdeck.com – Search.twi$er.com – Oneriot.com – Tweetmeme.com – Twazzup.com – Scoopler.com – Tweetbeep.com
• Website integraNon • Traffic
– Balance of tweet / re-‐tweet – Search engine bias
• Trending topics • Hashtags • Shortened urls
– Bit.ly – Ow.ly (Hootsuite)
• Clients – TweetDeck – HootSuite
Create a microblogging plan
• Use tools to measure effecNveness – Shortcuts – Coupons
• Tie it up to a bigger campaign. – Blog post – Search engine markeNng
Twi$er Metrics
• Brand menNons (search.twi$er.com, tweetvolume.com
• Influence (klout.com)
• Pass-‐along and click throughs (tweetlists, ow.ly, bit.ly, tweetburner.com)
• Engagement (twitoaster.com)
NeNque$e
• Twi$er – Follow then unfollow – Excessive self promoNon – Mass follow to inflate numbers – Persistent RT request – Twi$er as blog feed – Twi$erer vs. Twi$erer – Auto-‐direct messages – Public @ chat messages
Microblogging Nps
• Set-‐up your account profile that promotes who you are.
• Follow interesNng people and be of value to them too.
• Ask for re-‐tweets but be sure to share something valuable.
Top Related