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38 Everett Street | Allston, Massachusetts 02134 | 617-254-5000 | www.OverdriveInteractive.com
Advertising Opportunities for Businesses
presented by:
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About Overdrive Interactive
Overdrive helps companies compete and win in the online space
Integrate:Social media marketingSearch marketingOnline mediaContent and creativeWebsite and application development
2010 MITX Interactive Agency of the Year
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activity is exploding
195 million registered users
2.5 million new user signups a week
30 million active monthly US users now, 100 Million by end 2011
100 million tweets/day (+ 65% in 3 months)
30% created from mobile
14 million new followings/day
High Level Stats
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Twitter Demographics
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To get updates on future products
To stay informed about the activities of a company
To receive discounts and promotions
To get updates on upcoming sales
To get a "freebie" (e.g., free samples, coupon)
For fun or entertainment
To get access to exclusive content
To learn more about the company
To show my support for the company to others
To interact (e.g., share ideas, provide feedback)
For education about company topics
Someone recommended it to me
So the company could send me a direct message
38%
10%
32%
31%
30%
28%
26%
25%
25%
23%
20%
14%
14%
Source: Exact Target / Cotweet, June 2010
Why Twitter Users Follow Brands
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Who Uses Twitter?
From the Forrester Blog: Posted by Reineke Reitsma on December 31, 2010 Forrester's Technographics® data shows that only 11% of US online consumers Tweet
monthly, while more than 84% say that they never Tweet. Who are these “Tweeps,” and why are they so attractive to Marketers?
oPeople who Tweet monthly or more display many characteristics of early adopters: They are more educated, more likely to own a Smart Phone, more likely to be Male, and more likely to have a higher income.
What makes them unique, and at the same time very interesting for marketers, are their attitudes:
① They are heavily influenced by brands. More than 40% of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — twice the number of total US online consumers!
② They spend more money. People who tweet monthly or more report that they spent almost $870 online in the past three months — almost $300 more than the average US online consumer.
③ They post their opinion - everywhere. Not only are people who tweet monthly or more tweeting about products and services; they are also sharing their opinions much more frequently than the average US consumer, and through a variety of channels.
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Advertising: Three Promoted Products
Tweets – Keyword targeted Cost-
Per-Click ads in twitter search results.
Accounts – Keyword targeted
Cost-Per-Follower ads on user interface
Trends – Flat rate sponsorship,
drives 60 million impressions per day.
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Promoted Tweets – Cost Per Click
Your Cost-Per-Click Ad
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Promoted Accounts – Cost Per Follower
Your Cost-Per-Follower Ad
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Promoted Trends – CPM, 60 Million Impressions
Link promoted on users login screens under Trending Topics
Your ad, promoted on Trending Topic conversation stream with video, images or banner.
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Promoted Tweets DashboardYour Promoted Tweets campaigns, in real time
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Promoted Accounts DashboardImpressions, clicks and follows, as they happen
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Promoted Trends DashboardThe detailed before, during and after of your Promoted Trends
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Timeline ActivityYour performance on Twitter, Tweet by Tweet
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Summary
Cost-Per-Click Current price varies
depending on category
$.50 minimum bid* Target by keyword
Cost-Per-Follower Current price base
don bids is $1 to $2 per follower
$25,000 minimum spend*
Target by keyword
Flat rate sponsorship Current price is
$80,000+ per day* Moves the needle
driving 65,000,000 impressions per day
Contact Harry J. Gold at 617-254-5000 x 1100 for help launching your Twitter campaign.
* Pricing represents Twitter’s net media costs – Overdrive Interactive creative, media buying and campaign management fees can be quoted upon request.
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Thank You
For help with the services described in this deck please contact:
Harry J. Gold
CEO/Managing Partner
Direct 617-254-5000 x 1100
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