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Structure Follows StrategyApril 30, 2013
April 11, 2023 2
• The overall strategy of a campaign, including measuring metrics, are clearly laid out first
• Operational challenges are identified through discovery sessions
• Work though options to overcome operational challenges
• Call Heidi
Structure Follows Strategy
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
April 11, 2023 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 3
Connecting with a distribution center
Challenge One
April 11, 2023 4
Solution
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
Post Data to Server Processing Step
April 11, 2023 5
Challenge Two
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
Connecting with a distribution centerwithout human intervention
April 11, 2023 6
Solution
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
Post Data to Server Processing Step through Cloud Connector
April 11, 2023 7
Challenge Three
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
Notifying everyone and their brother
April 11, 2023 8
Solution
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
Send Notification Email Using Picklist
April 11, 2023 9
• Develop strategy first• Don’t be afraid to challenge the system• If there is not a way to do it, request it• Of course, have fun with it
Conclusion/Tips
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
April 11, 2023 10
Questions & Comments?
Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.
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