Turning Traffic into Dollars

User Conversion Explained

User Conversion

StartsWith

Users

Good

Bad

Ugly

WhateverWorksFor You

Stuff People Do:

• Buy A Product• Contact Us• Sign Up• Call Me

Identifying User Conversion

• Offers• Sales• Repeat visitors• Free Catalogs

Choosing an Offer

• Tangible• Relevant• Valuable

It's Not What You Want.

It's What I Want

... I'm still here

Tracking Goals – How it works:

• Click on Button• View Landing Page• Fill Out Form• Receive Offer

Making Sense of the Numbers

• # of Queries• # of Responses

–# of Bounces

–Feedback

• Top 1/3• Look at Me!• Consistency• Use Stats

DO!

• Ask a Leap of Faith• Waste People's Time• Ask for Too Much• Get emotional

DON'T!

Re-Cap

• Offer Something• Track it• Know Your Customers

Why?

• If you have 1,000 visitors to your site per month and you increase conversion by ½ of 1%, you have generated 5 new sales leads.

Learn More!

• SEO Vision Blog - http://www.hallme.com/blog

• SEO Audio Podcast – http://www.hallme.com/podcast

• Webinars – http://www.hallme.com/webinars

• Follow Hall on Twitter - Hall_Web

• Call us! 1-877-425-5932 (HALL-WEB)

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