Turkey and the fast growing Internet
v 1.1
October 2011 – Simone Favaro
OVERVIEWOVERVIEW
Turkey Demographic Highlights*
78,785,548 78,785,548 (Population - July 2011 est.)
urban population
70% of total population (2010)
LITERACYage 15 and over can read and write
total population: 87.4%male: 95.3%female: 79.6% (2004 est.)
http://www.indexmundi.com/turkey/demographics_profile.html
0-14 27%
15-64 67%
65+ 6%
10,707,793 10,226,999
26,741,332 26,162,757
2,259,422 2,687,245
Internet: growing fast but not equaly
35.000.000Internet Users
45% of population
(2010)1
households have an internet connection2
population who are regular internet users(at least once a week)
33.3%
21.3%population who are frequent internet users (every day or almost every day)
population who have
never used the internet
58.8%
(1) http://www.InternetWorldStats.com (2) http://ec.europa.eu/information_society/digital-agenda/index_en.htm
41.6%
Ranked 4° as Internet User’s total
amount* .
European Average: 58.3%
Penetration Ranking of top 6 Internet Countries on a
total of 52 Eurpean States
*Data source: www.internetworldstats.com
Rank Country
9 United Kingdom
11 Germany
20 France
36 Italy
43 Turkey
46 Russia
The most engaged country per page views
and the 3° for time spending per visitor
32,7 hours and 3.706 page views per VisitorTotal Europe Audience, Age 15+, Home and Work Locations
Data Source: ComScore.com
USERS AND BUSINESSES INTERNET USERS AND BUSINESSES INTERNET
USAGE BEHAVIORS USAGE BEHAVIORS
Internet mainly used by people as an
information channel
http://ec.europa.eu/information_society/digital-agenda/index_en.htm
About 30% of internet users are Content producers
Less than 30% use internet as a tool to manage daily life
Top 20 Web domain visited by Turkish
(August 2011)
Facebook, Microsoft and Google Sites the
most visited (October 2011)*
Data Source: ComScore.com
Local Information sites / portal Local Business sites
E-Commerce involves only a still small but
growing part of economic system
PURCHASING ON LINE
Enterprises SMEs
11.2% 11.0%
Population Internet Users
5.2 %5.2 %5.2 %5.2 % 13.1%13.1%13.1%13.1%
PURCHASING ON LINE
BUSINESSCONSUMER
8.1% 7.8%
Enterprises SMEsPopulation Internet Users
1.5%1.5%1.5%1.5% 4.1%4.1%4.1%4.1%
SELLING ON LINE SELLING ON LINE
Data source: http://ec.europa.eu/information_society/digital-agenda/index_en.htm
Over the European Average (17%) in CRM
software usage
Using Customer Relationship
Management Software
21.2%
Automatic exchange of
business documents
17,6%
Integration of Internal Process
(Sales/Purchase)
e-Business
21.2% 17,6%
Sending or receiving e-
Invoices
13.4%
Electronic Supply
Chaon Management
16,1%
65.6%
Enterprises
34.4%
SMEs
http://ec.europa.eu/information_society/digital-agenda/index_en.htm
HIGHLIGHTS ON SOCIAL NETWORKSHIGHLIGHTS ON SOCIAL NETWORKS
Facebook is the main social network used
by 89%(1) of Turkish Internet Users
Turkey is ranked as #1 on top 6 European Countries as % Internet
Users using Facebook
89% Penetration
Rate (TURKEY)
(1) Data source: http://www.internetworldstats.com
43% Facebook’s
Penetration
Rate (EUROPE)
553,6 Minutes spent
per Visitor(2)10M visitors per day(2)
(2) Data source: ComScore Augost 2011
Twitter(1) and Friendfeed(2) the most used
microblogging
16% of #Turkish has a
#Twitter account – 8th
on top 10 countries
10% of
Friendfeed’s traffic
comes from
Turkey (3° in traffic
rank)
(1) ComScore – April 2011 (2) Alexa.com– October 2011
2% Turkish Internet Users
has a LinkedIN account.
831.821
(+9% on September
2011)
Linkedin focus
Data source: www.linkedin.com/advertising (October 2011)
41% of users are 25-34 yo working in a +10.000 employees Hitech
or Manufacory company. Less than 1 on 3 are women
24,8%
41.9%
Data source: www.linkedin.com/advertising (October 2011) Linkedin focus
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