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The 2-nd International Scientific
Congress - Biennale
The 2-nd International ScientificCongress - Biennale
27th 29th April, 2011Skopje, Macedonia
THE INFLUENCE OF TOURISMON ECONOMIC DEVELOPMENTTHE INFLUENCE OF TOURISMON ECONOMIC DEVELOPMENT
Collection of scientific papers
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The Second International Scientific
Congress - Biennale
27th 29th April, 2011
Skopje, Macedonia
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The Second International Scientific
Congress - Biennale
27th 29th April, 2011
Skopje, Macedonia
A B S T R A C T
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Dearladiesandgentlemen,
ItisgreathonorandpleasuretowelcomeyouattheSecondInternationalCongress,Biennalewiththetheme:Theinfluenceoftourismoneconomicdevelopment.TheCongressisorganizedbytheUniversityofTourismandManagement in Skopje which permanently monitors the educational,scientific and economic trends in developed economies in Europe andworldwide inordertocreateand implement innovationswhichwillbringusclosertothestandardsoftheEuropeanUnion.
I am convinced that each and every one of us present will give anexceptionally high contribution to exchange information on the currentscientificthoughtabouttourismandsharingofideas.Atthecongressthebestpractices about enhancing the business climate in the region andwiderwillbepresented.Atthesametimeyouwillhavetheopportunitytoestablishbusinesscontactswithprominent leaders inthefieldoftourismandmanagement.
WelcometoSkopje!Iwishyouallthesuccessinwork!
ChancellorProf.AceMilenkovskiPhD
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CONTENTS
TourismandSportTourism
ETourism
EntrepreneurshipandHumanResourceManagementinthe
TourismIndustryandHospitality
MarketingandPublicRelationsinTourismandHospitality
Management
ManagerialEconomicsandTourism
OccupationalSafetyandHealthinTourism
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TOURISMANDSPORTTOURISM
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ANALYSISOFTHEDEMOFRAPHICPOTENTIALINFUNCTIONOFTOURISM
Author: AssistantProfessorDr.MijalceGjorgievski
UniversityofTourismandManagementSkopje
Mail:[email protected]
Abstract
Man istheprimemoverof theoverallsocialeconomicandpolitical lifeof the
entireglobeandthereforeheisstudiedfromvariousaspectsdependingonthe
needsofwhatwewanttoobtaininformationonthedemographicpotentialand
itsfeatures.
In this paper, the subject of study will be processing potential through its
demographiccharacteristics(numbercondition,agestructure,naturalincrease,
economic activity, religious composition, etc.) for the tourism economy.We
knowthatthebasicelementsoftourismarethenaturalandculturalwealththat
detect,evaluateandputintooperationintourism.However,ithasitsfunction,the basic factor are the peoplewho need to visit those places, so it is very
important to understand the demographic characteristics of people in every
regionoftheglobeinordertocometosomeunderstandingofthehabits,needs
andaffinitiesofpeopledependingonage,nationalityand religiousaffiliation,
etc.whenchoosingtheirtraveldestination.
Keywords: demographics,tourist,agestructure,numberofmovements
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BUSINESSPHILOSOPHYANDIMPLEMENTATIONOFCRMAPPLICATIONSINTOURISMANDHOSPITALITY
Authors: Professor SlobodanIvanovi,AssociateprofessorFacultyofTourismandHospitalitymanagementOpatija,UniversityofRijeka,CroatiaIka,Primorska42,P.P.97;Opatija51410Phone:++385(51)294752Email:[email protected]
KreimirMikinac,mag.oec.FacultyofTourismandHospitalitymanagementOpatija,UniversityofRijeka,CroatiaIka,Primorska42,P.P.97;Opatija51410Phone:++385(51)294887Email:[email protected]
LukaPerman,mag.oec.FacultyofTourismandHospitalitymanagementOpatija,
UniversityofRijeka,CroatiaIka,Primorska42,P.P.97;Opatija51410Phone:++385(51)294887Email:[email protected]
Abstract:
CRM as a trend in business and business philosophy, consists of a series of
complex and diverse business resources such as: modern technological
resources, information resources, human resources and all other procedural
resourceswhichservetoimproveservicestoenduserandcustomer.
Tourism as a service industrywhichbusiness isbasedon selling services,has
found great benefits and advantages in using CRM. Different kinds of CRM
applicationsandsystemshavebecomeextremelypopularinallsectors.Thus,in
the tourism sector, CRM has become one of themost important strategy in
attracting and increasing tourist arrivals, in filling the tourist facilities and in
satisfyingtheneedsofguests.
ThemaingoalsofCRMaretoattracttourists,tomeetamaximumoftourists(anewguaranteeofreturnandachievethemostefficientpromotion),increasethe
number of tourists and achieve customer loyalty. It enables more efficient
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marketingand salesand it improves theoverall tourism industryand services
aimedattouristsandtheirpreferences.ImplementationofCRMsystemsisvery
demanding and requires commitment at all levels of the company. Very big
problemistheintegrationofCRMsystemswithexistinginformationsystemsin
theenterprise. It isoften impossibleto implementwithouttheuseofqualified
personnelandsoftwarethathasthetaskofbridgingthegulfbetweentheCRM
andexisting informationsystemstocreatean integratedsystem. It isdesirable
thatthecompanieshavebeendevotingincreasedfundingforimplementationof
new technologies and that systems, in a short period of time, can realize a
return on investment and greatly improve the business performance of
enterprises. CRM gives the expected results only if it is fully integrated
strategicallyandoperationally inthebusinessandinthe informationsystemof
tourist enterprise. The fact is that this process and business philosophy will
become important inthe future,and itwillcontinuously improve itsprocesses
and relationshipswithin the company, all in order to reduceoperating costs,
creatingadetailedsegmentationofthemarketandmeettheneedsofguests.
Keywords: CRM,tourism,information
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STRUMICASCARNEVALINFUNCTIONOFTOURISM
Author: JagodaJankovskaPh.DAssistantprofesorUniversityoftourismandmanagement Skopjemail:[email protected]
Abstract:
Thetourismisacomplexactivityandforitsproperfunctioningitisnecessaryto
combine and complement many elements, starting from the tourist
geographical position, natural geographic features, which combined with
significant antropogenic values represent a monumental right combination
whichgivesthespacearealtouristandestheticvalue.
Eachofthesecomponentswillbepresentedseparately,andalsowellseehow
theyaffectthedevelopmentofthetourisminStrumica.
TheresearchsubjectofthislaborisStrumicascarnivalinfunctionof tourismas
one of themost impressive cultural and folklore events inwhich arejoined
spirituallycenturyheritageandmoderntrendsofliving.
Theaim istopresentStrumicawithall itsfeaturesandspecificsthataffectthe
building of the touristic offer in the city, especially themaintenance of the
traditional carnival,whichwas so far enoughquality and put Strumica in the
largefamilyofworldcarnivalcities,throughthemembershipintheAssociation
of European Carnival Cities FECC (Foundation of the Europpean Carnival
Cities).
Key
words:
trimmers,
carnival,
masks,
customs,
forgiveness
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Movieinducedtourismanewtourismphenomenon
Authors: MijalceGjorgievskiPh.DAssistantprofesorUniversityofTourismandManagementSkopjeMail:[email protected]
SinolickaMellesTrpkovagr,AssistantprofessorFacultyofDramaartsSkopjeMail:[email protected]
Abstract
At the turnof the century, the tourism industryunderwent a transformation
triggeredby the sweepingprocessesofglobalization. The traditional formsof
tourism were supplemented and expanded by the introduction of new
postmodern tourist forms, bringing new and different tourist offers to the
marketplace.Oneofthesenewformsisthefilmtourism,arapidlygrowingand
importantnew tourism trend, inwhich thechoiceof the touristdestination is
directlymotivatedand inspiredby themovies.Film tourismestablishesa link
betweenthemoviecharacters,locationsandstories,andthefilmtourists,whoare inspired to immerse themselvesandreliveagain themoviegeneratedand
moviedrivenemotionsatthelocationofthemovie.Thefilmtourismincreases
theoveralleconomiceffectsoftourismandestablishesanewlinkbetweenthe
film and the tourism industry, both of which provide not only pleasure and
satisfactionforthefilmtourist,butalsospiritualenrichmentandnovellearning
experience.
eywords: film,tourism,tourist,location,character,filmstudio.
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RELATIONOFSPORTTOURISMANDPOTENTIALSOCIOECONOMIC
BENEFITSOFURBANPARKVODNO
Authors: NaseKondovski,PhD
KrumislavBoinoski,MSc.Universityoftourismandmanagement Skopje
Abstract
Intheworldurbanparksarenowviewedasan importantpartof thebroader
structureofurbanandneighborhooddevelopment rather thanjust recreation
andleisurefacilities.Whilemostoftheworldhasrecognizedthemultifunctional
use of urban parks for development, mountain park Vodno in particular is
suffering from lackofattention, lackofdevelopmentandunderutilization.The
townofficialsseemtorealizethatmountaincancontributetoenormoussocial,
cultural and economic development. Despite town officials wish to do
somethingwiththeareaseems theydonothave the rightanswerwhat todo
and how to utilize themountain. The aim of the study was to present the
utilizationdirectionof theparkparticularlywithsport tourismand investigate
thebenefitsand factors that can influence resurgentuseofVodnoMountain,
achievingitsinductiveeconomicfunctionforSkopjecity.1
Keywords: urbanparks,economicdevelopment,utilizationofpark,sporttourism.
1Budinoski M, Tourism principals and practice, University of tourism and management, Faculty
of tourism, p.204
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VODNOMOUNTAINPOSSIBILITIESINSPORTTOURISMINDUSTRY
Authors: NaseKondovski,PhD
KrumislavBoinoski,MSc.Universityoftourismandmanagement Skopje
Abstract:
Skopje city is geographic basin with major advantages with its geographic
position inthecountryand inregion.Climatecircumstance leadtowintertime
fogthatcanlastlongertime,alsosummerheatswithtemperatureover30Cfor
alongerperiod,addedwithnoise,dustandotherairpollutionthatcreatesmog,
Skopjecityisoneofthemostpollutedcitiesinthecountry.2
Sittingandstandingpositiondominate inworkingdailyroutinesofpeopleand
badlifestyleandhipokinezisimpelaneedofcreatingaregenerativestrategyin
thecitywherewillbecreatedgoodconditionsforsportingandleisureinnature.
Theysignificantlywillcontributeforahealthiercitypopulation,butalsowillbe
anattractiveplaceforvisitfromatouristthatgravitatesintheregion.
WhereisthesolutionforSkopjecitizens?
Skopjehaveorderedtrack forrecreationalongsideVardarRiver,CityPark,but
there isnootherplacewhere citizens can spend fewpleasantmomentswith
activityholiday in clean fresh air. Sporting and recreate facilitiesonopen are
smallorinaccessibleandtherearenotenoughforover500.000populationcity.
Whatcanbedone?
ThisstudyoffersasolutionforSkopjecitizensasallmajorandmoreorganizedcitiesandtouristcitydestination in theworldhaveaccess tonature, freshair,
tourism,sportingandleisurenearby.VodnoMountainischanceandUrbanpark
istheformforthat.Mountainsdevelopments inrightdirectionandwithright
facilities and sport and recreation contests can turn place in attractive
destination for citizens and also for tourists, visiting andoutdoor sporting for
healthimproving,bidingsocialcapital,andescapefromurbanenvironmentand
finallyeconomicboosterforcitydevelopmentfromtourism.
Keywords: VodnoMountain,UrbanPark,Facilitates,Sportandrecreation
2 Ministry of environment and physical planning of Republic of Macedonia,Total annual report
from calculated data for the quality of living environment for 2009
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RuraltourisminMacedonia
Author: DarkoVelanovskiUTMS SkopjeMail:[email protected]
Abstract
Ruraltourismhasbecomewidelypracticedlately.Someofthemajordifferences
whichdistinguish rural tourism from theurban tourism is that the former is
applied in strictly ruralenvironment. Themajorgoalof the tourists visitinga
ruralenvironment istoexperiencetheauthenticityoftheruralarea,aswellas
the customs practiced by the local population. Macedonia has enormous
potentials fordevelopmentof rural tourism,which ismainlydue topreserved
architecture of the rural houses, huge number ofmonasteries and churches
locatedinthevicinityofthevillages,majorityofcraftswhichhadbeenpracticed
inthepastandhadsurvivedtillnowadays,aswellasthetraditionalMacedonian
cuisinewhichhasavarietyofspecialties.Inordertoimproveruraltourism,itis
amust to invest in the ruralenvironment, inparticular in improvementof the
infrastructure,whichwill,altogether,enhanceruralintourism.
Keywords: ruraltourism,ruralareas,architecture,Macedoniancuisine,infrastructure
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RESTAURANTMANAGEMET
Author: AleksandarAleksovMail:[email protected]
Abstract
Modernrestaurantmanagementcannotbeimaginedwithoutanapplicationof
filloperationalprocess.
Keywords: Restaurantmanagement,services,humanresources,financialaspects,control.
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IMPORTANCEOFDAILYPROGRAMSFORTHEANIMATORSPROFILEINTOURISM
Author: Aleksandar Ivanovski,M.scCollegeforsportandhealth,Belgrademail Ivanovski@hotmail,Phone++381638804274
Abstract
Dailyprogramsarepositioningasveryimportantpartofanimation.Wecansay
thatthebaseofwellfunctioningofoneteamisexactlycontactthatstartswith
dailyprograms.Duringthedayprograms,animatorsaremakingeaserapproach,
first step towards the client, contact, planning and realizationof activities. In
opencommunicationwithclients,duringandaftereveningprogramsanimators,
forexamplearegivingintroductionaboutcertainactivitiesandhappenings.The
authorspresenttheresultofstudyaboutimportanceofsomedayprogramsof
animatorswhiletheirworkedinsomehotels.
In this research is used empiricnonexperimentalmethodor survaymethod.
Was explored the animator`s profile of recreation in tourism in comparasion
with program`s theme. This research was transversal study, animators were
questenined in touristic season. The data were analysed with standard
descriptivestatisticwithSPSS12.0forthePC.Thesampleofthisresearchare75
activeanimators,maleandfemale.
Theresultsofresearchshowthateveningprogramsplayveryimportantroleof
animators
Keywords: animatorsprofile,tourism,dailyprograms,planningandrealization,survey,empiricnonexperimentalmethod,
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Advantagesanddisadvantagesoforganizingtourist
manifestationsinlessdevelopedareas
Authors: AleksandraProdanovi,DrSranEgi
Abstract:
Inrecentyears,onthetheterritoryofVojvodinathereisagrowingtendencyof
promotingorganizationof localevents that attract great attentionof visitors.
Thepopularityoftheseeventsextendsthelimitsandboundariesofourcountry
andattractsgreatnumberofvisitors.
Novi Sad, as a developed area regarding economy and tourism has its less
developed areas,which can be evaluated through tourism. Touristswho visit
NoviSad,donotgoontourroundAdicebecausethisarea isnotpresented in
thetouristguides,onthelistofdestinationsoneshouldvisit.Theterritoryofthe
localcommunityAdiceisthemarginalpartofthecity.
TheaimofthispaperistousethemanifestationDanubeNightsofAdicewhich
isheldinAdice,toshowtheadvantagesanddisadvantagesoforganizingsuchan
eventinthelessdevelopedareaofthecity.
ByanalyzingtheimpressionsofvisitorsoftheeventDanubeNightsof Adice,we
havedetermined howmuchtheyarewillingtotravelinordertovisitthisevent,
aswellas howmuchtheyarewillingtospend,thatis,whateconomiceffectis
achievedbyorganizingsuchanevent.
Keywords: manifestations,NoviSad,Adice,DanubenightAdica
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Thereligioustourismasaleaderinthedevelopmentofthe
alternativeformsoftourismintheRepublicofMacedonia
Author: AndrejaMackicUniversityofTourismandManagementSkopje
Abstract:
Latelythedevelopmentofalternative formsoftourism is increasingmoreand
more inRepublicofMacedonia.Firstlythis isbecauseofthepermanentsocial
economic factors that allow relatively small investments in these types of
tourism(rural,eco,agro,etc.)tocontributeinthatwaythepopulationtofindits
existence.But,forallthesetypesoftourism itsnecessarytimetoperformthe
necessary education to the population which approximately at least should
meettheworldstandards.Ontheothersidethecurrentinfrastructurethatthe
MacedonianOrthodoxChurchhas, immediatelycouldbeset intooperationon
thedevelopmentofreligioustourism.Inthispaperwillbehandledallaspectsof
religioustourismdevelopmentinRepublicofMacedoniaaswellastheongoingpotentialregionsaroundtheworldwherethemosttouristswouldcome.
Keywords: tourism,religion,alter
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TraditionalethnobotanicalknowledgeintheregionofShar
Mountain
Author: BesnikRexhepi,MrStateUniversityofTetovo,RepublicofMacedonia
Abstract:
TheethnobotanicresearchinSharMountainhasbeenconductedin35villages
locatedinSouthWestMacedonia.SharMountainregionwithintheRepublicof
Macedonia,coversanareaof840.2km2,whichismainlycoveredbyforesteco
systems,whiletheotherpartismainlycoveredbypastures.
Withthehelpofthenativeresidentsof35villages,57medicalplantspecies,
mainlyvascular,44wildedibleplantspecies,41semicultivatedplantspecies,
andeightspeciesmushrooms,havebeencollectedanddriedup,forpurposesof
thisresearch.
Fromtheplantspeciesmentionedabove,thelargestpercentageisusedfor
medicalreasonsbythenativeresidents.Anotherpercentageofthemareused
forfood,andtheremainingpercentageiscollectedforsalestopharmaceutical
andlocalmarkets,withinandoutsideofthecountry.
Themostcommonlyusedplantspeciesformedicalpurposesbytheresidents
arethosespeciesusedforhealingulcers,coughing,exteriorbodyinjuries,
hypertension,anemia,warts,hemorrhoids,etc.
Theusageofmedicalplants,inmostcases,isusedinawaythatitismadeand
servedasteaform.
Keywords: ethnobotanicalknowledge,SharMountain, ecosystems,
pharmaceuticaland local markets, medical plants
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TOURISMANDMOBILETECHNOLOGYTRAVELPLANNINGRESEARCH
STRATEGIES
Authors: BlerimShaqiri,MrSchoolofEconomicsandManagement Lund,Sweden
MarkusLahtinen,Ph.DAssociateProfessorSchoolofEconomicsandManagement Lund,Sweden
Abstract:
InthispaperIwillstressoutthemostimportantpointsregardingtherelation
betweenTourismindustryasaimportantcomponentoftheeconomy,andHCI
asthestudyfieldontherelationsbetweenhumanbeingsandcomputer
machines.ThispaperemphasizethefacilitiesthatHCIcanprovidetothe
tourismindustry,highlightingthetourismspotentialforusingthenewmobile
technologies,andexplaininghowimportantisthehumancomputerinteraction
inwiththisindustry,bypointingouttheoutcomingresultsregardingefficiency,
accuracyandaccessibility,allcontributingtothehumansatisfactionfactor.
Keywords: Tourism,HCI,development,SmartPhone,virtual,efficiency,applications,mobiletechnology
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HydrographicnetworkofFru GoraMountainisrelatively
denseandwelldeveloped.
Authors: DuanJovanovi,RibolovakisavezVojvodine,okeMijatovia16,NoviSad,RSrbija
LjiljanaBudakov,PhD.AssistantProfessorEduconsuniversity,FacultyofEnviromentalGovernanceandCorporateResponsibility,RSerbia
BrankoMiljanovi,PhD.AssistantProfessorUniversityof NoviSad,FacultyofSciences,RSerbia
Sneanatrbac,MscTeachingAssistantEduconsuniversity,FacultyofEnviromentalGovernanceandCorporateResponsibility,
RSerbia
MarjanaGavrilovic,MscTeachingAssistantEduconsuniversity,FacultyofEnviromentalGovernanceandCorporateResponsibility,RSerbia
Contactperson:[email protected]
Abstract
AquacampBorkovac,Serbia
Surfacewatersarerepresentedwithwatersprings,riversand14artificiallakes
accumulations.
LakeBorkovacistheartificiallakesituatedatthebaseofFru GoraMountain.
Lakesurfaceisabout42haandithaswatervolumeofabout1516900m3.
According to theFishery LawofSerbia, the LakeBorkovac isapartof fishery
area''SrbijaVojvodina.FisheryAssociationofVojvodinaNoviSadmanages
LakeBorkovac.
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HUNTINGTOURISM
Author: ElminDurakovic,
vtorciklusnastudiinaUTMS,
email:[email protected]
Abstract
Huntinghavealwaysplayedacentralrole inthesurvivalofhumanity. Initially,
peoplewere hunters and itwas theirway of life. inmodern times it is not
alreadyhuntingforawaytosurviveanddoesnothavecertainimportantroleineveryday life.Hunting in today 's timebecamea recreationorhobby.Hunting
tourism is incorporated intothemodernstrict lawstoprotectthe life isavery
profitabletouristactivity,whichcanemploy largecapacityinhunting,catering,
forestryand foodproduction.Because in today 's timehunting is restricted in
certainspecialownedproperties,manyhuntersdonothavetheopportunityto
huntinthevicinityoftheirplaceofresidence.Thereforetheneedforhuntingis
increasing. Tourism is a hunting trip to hunters in other municipalities and
states, for recreational hunting or exploring admiring the new hunting
territories.
Hunting
tourism
is
a
specific
form
of
tourism
which
implemented
a
strictpolicyontheuseofhuntinggrounds.
Keywords: hunting,fishing,facilities,touristactivities,recreation
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ABOUTNATURALRESOURCESOFSPORTSTOURISMDEVELOPMENTIN
THEREPUBLICOFMACEDONIA
Authors: GorkiKondovski,MiodragMircevskiUniversityoftourismandmanagementinSkopje
Abstract:
Thispaperpresentsthenaturalresourcesofsportstourismbyregions.Inthe
RepublicofMacedoniaaboutthecurrentstateofsportstourismaremadeby
manyobservations.Theauthorsinacriticalwayaddressthenaturalresources
whicharequiterich,withlittleefforttheRepublicofMacedoniatobecomerich
withsportstourismresources. ThesamegeopositionofRepublicofMacedonia
allowsahugenumberoftourists,howeverwhatneedstobeconsidered,
preparedandexploitedareothernaturalpotentials.
Keywords: naturalresources,sporttourism,Macedonia,naturalpotential
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CompetitivenessofAgriculturalProducts;
PrerequisitefortheDevelopmentofRuralTourism
Author: KaterinaVuckovaMail:[email protected]
Abstract:
According the analyses both in theMacedonian agricultural sector and the
developmentofthetourisminRepublicofMacedonia,withspecialemphasison
the rural tourism, they seem to be insufficiently used compared with the
potential they possess. Although certain competitive advantages such as
favorableclimateand long tradition inagriculture,theagriculturalproduction
needsstrongintegrationtomeetthemarketneeds,whichconstantlydevelops,
and the constantgrowthof themarket competitivenessboth in international
anddomesticcourts.On theotherhandthenaturalpotential theRepublicof
Macedoniaownsupgradedwiththerichculturalandhistoricalheritage,giveus
therightforseriouslyconsiderdevelopingthecapacityoftheruraltourism. Its
developmentwillhelpinbothpromotingthedomesticagriculturalproductsandenlarging the competitiveness. The development itself will bring to hiring
unskilled, additional labor that is useless at this moment, and burdens the
nationalbudget.
Keywords: agriculture,ruraltourism,market,competitiveness
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Hotelmanagement
Author: GoranJankovski
Abstract
Every year the hotel industry has been introducing new approaches in its
operation.Atypicalmodelforthehotel industry,tillthe20thcentury,wasthe
European
model
of
organization.
This
European
model
of
organization
was
basedonthecapacitiesofthechef,sinceinthismodelofhotelmanagementthe
chefwasthecrucialfigureinthemanagerialstaff. Thehotelemployeeshaving
a facetoface contactwith the customers, represent the line functions in the
hotelperformance. Dependingonthetypeofwork, inthedepartmentofline
functions the hotel staff contact the customers more or less frequently.
Wheneverthemanagersperformrestructuringofacertainjobanddivideitnot
various departments, they always face the questionwhich department to be
authorized
to
make
decisions.
When
it
comes
to
decision
making,
the
organizationshaveneverbeenentirelycentralizedordecentralized. There isa
majority of factors which have to be taken into account when deciding
who/whichdepartmentshallbeawardedthepowertomakedecisions,someof
thefactorsbeing: theexperienceandthepersonalityoftheindividuals inthe
group,theworkingenvironment,thebusinessstrategywhichisbeingfollowed,
the typeofmanagementwhichoffersa relaxedandcomfortableoperationof
thegroupetc.
Keywords: Hotelindustry,Managinginhotelindustry,Europeanmodeloforganization, Linefunction,Authority.
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URBANWINEROUTEREALPOSSIBILITIESFORDEVELOPMENTINSKOPJEREGION
Author: MajaNovakCerepnalkovska
Abstract
Atthebeginningofthismillenniumquitesignificantnumberofprivatemanaged
wineries is opened throughoutMacedonia. However, concentration of some
wineriesisobviousinsomewineregions,whichopenspossibilityforcreationof
newwine routes in somepartsofMacedonia and the capital Skopje aswell.
HavinginmindthatSkopjeisacapitalwithrathersignificantnumberofforeign
visitors,mostlyforbusinessandpoliticalpurposes,afewwineriesinthevicinity
which have the remarkablewine quality,make the solidbase for creation of
urbanwinerouteexpressionthatiswellknowninthesocallednewworld
countries (suchasAustralia,NewZealand,Argentina,ChileandCalifornia)and
thatreferstothewineriesbesidethebigcities.
Having inmind also the remarkable cultural inheritance around Skopje, bothfrom Christian and Islamic origin, careful study of the subject can generate
impressivefoodandwinedestination.
Keywords: Urbanwineroute,Visitors,Wine,Winery,Winetour,Winetourism
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THEIMPORTANCEANDAPPLICATIONSOFENVIRONMENTALSTANDARDSINTOURISMAOFMONTENEGRO
Author: MarijaIvanovi,assistantFacultyoftourismandhotelmenagement,Kotor
Abstract
Meaning of the concept of tourism from their first appearance to date
constantly
changing
with
the
changes
and
development
that
accompanied
humancivilization.Accordingly,thedefinitionoftourismiscomplementedandit
createdanewdefinitionthatweakenedprevious.
Tourismisacomplexsocioculturalexperiencethatcannotbefullyunderstood
unless viewed in relation to other structures of human society: family, class
(social) background, ideological background, physical environment, most
importantly, the political economy of signs. Tourismmust be understood in
differentways,new,globalinitsuniqueness,itshouldbereconsidered.Just60
of the last century, theAssembly of theUnitedNations the issue of tourism
developmentgivenanewdimensionthat looksatthedevelopmentoftourism
insocioeconomicprinciples.
A 80'smodern tourismwas given an environmental dimension that supports
sustainabledevelopment.
Ecotourism is promoted as a factor in the protection of natural resources.
Ecotourismprovidessignificanteconomicbenefitsboththeglobalandnational
level.Today it isestimated that tourismaccounts for10%of the total income
from international tourism. Ecotourism activities are becoming increasinglyimportantforthedevelopmentofvarioustypesoftourism.
One of the greatest treasures ofMontenegro is vested in the diversity and
naturalbeautyofournationalparks,aswellasgenuineandfriendlyhospitality
of the localpopulation.Duetothe fastpacedworld,moreandmoretravelers
are seeking opportunities for spending time outdoors, amongwhich are the
adventuresinthehighmountains.Narrowertermecotourismhasbeenreplaced
bybroaderdefinitionGeotourism:NewTrendinTravel.
Keywords: ecotourism,ecolodge,fine.
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TuzlaCantonTouristAssociation
Author: Phd.Almazaga atoviMustafeef.Kurtabr.1,75000Tuzlaemail;[email protected],[email protected]
Abstract
TuzlaCanton touristproductdoubtlesslyneeds repositioning.Thisconcerns its
relationship with tourist products from tourist competitive regions and its
complementaryconnectednesswitha largershareofneweconomicresources
intouristaggregate.Therelationshipandconnectionstrengtheningcanimprove
itsbrandandqualityandachieveeconomicprogressatthesametime.Sincethe
current situation shows that the existing practice has not brought any
satisfactoryresultsonehastoasksomelogicalquestions:
Whatarethepossibilitiestochangethecurrentsituation?Whocanchangeitandhow?
Thereareotherexperiencesthatshowthatthecurrentsituationcanbechanged
significantly. The appearance of new participants who can develop new
relationships through new economictechnological foundations promises the
creation of foundations for a long term and directed compatibility of tourist
demandandtouristoffer(productionandprocessing).
Thispaperdescribesnewlydevelopedtouristproductsthatcanbeusedfora
furtherdevelopmentofideas.Thepotentialideascanbeappliedtochanging
tourismdevelopmentdirectioninTuzlaCanton.
Keywords: TuzlaCanton,touristproductivity,concernsrelationships,economicsprogress, economictechnologicalfoundations,newtouristproducts,BosniaandHerzegovina
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OPTIMALIZAIONOFTHESTRUCTUREOFTHETOURISMOFFER,POSSIBILITYFORINCREASINGTHEINOMEINTOURISMINTHEREPUBLIC
OFMACEDONIA
Author: MihajloBudinoski,PhD,FulltimeProfessorUniversityofTourismandManagementinSkopjeMail:[email protected]
Abstract
According to number of participants in the international tourism from 922
million in2008, the tourism represents thebiggestmigratoryphenomenon in
the history ofmankind, and according to the income from the international
tourism,944billiondollars in2008, it isoneof themost significanteconomy
branches.Theincomefromtheinternationaltourismformanycountriesinthe
world, especially for the countries in development represents an important
factor for thedevelopmentnotonly for the tourismeconomybut theoverall
economy.Thereforeeverycountryinsistsonincreasingthetourismincomefrom
theinternationaltourism,anddecreasingtheoutflowofforeigncurrencyforthe
tourismtravelabroadasmuchaspossible.
TheRepublicofMacedoniadespite the favorable possibilities for the tourism
development is still outgoing tourism country, i.e. the outflow of foreign
currencyfromthestayofourcitizensabroadishigherthantheinflowofforeign
currency from the international tourism. In this paper an attempt has been
made to realize the overall number of citizens from our country that stay
abroad, and the possibility via optimalization of the structure of the tourism
offerofthetouristdestinationsto increasethenumberoftheforeigntourists,
anddecreasethevolumeoftravelofourcitizensabroad.
Keywords: tourismoffer,tourismcommunity,tourismturnover
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ECOTOURISMMODERNTOURISM
Author: Prof.MuratMurati,PhD
Abstract
Ecotourism is a new type ofmodern tourism,with great perspective and it
representsanimportantbranchinthetourismindustry.Itcreatesanddevelops
rapidly as an alternative ofmass tourism. It is based on responsible use of
natureanditisusedasaninstrumentforachievingsustainabledevelopment.It
alwaystakescaretoguideandaccommodatesmallgroupsoftouristsinnatural
areas with integrated educational programs and close cooperationwith the
local population. The term ecotourismwas firstmentioned in the papers of
Miller in 1987, while in 1991 the International Ecotourism Society (TIES)
formulated the first definition of ecotourism which states: Ecotourism is
responsibletravelinthenaturalareas,whichprotectsnaturalenvironmentand
maintainthewelfareoflocalpeople.
Ecotourism
provides
significant
economic
benefits
for
many
countries,
regions
andcommunities.Fromthemwecanmention:Galapagos,CostaRica,Tanzania,
Kenya,USAandothers.Allthesecountriesarecharacterizedbytheuntouched
areasofgreatnaturalbeauty,richbiodiversityandarichhistoricalandcultural
heritage.
In the enforcement and implementation of ecotourism more participants,
including the Government, local communities, NGOs and others must be
included.
Macedoniaaboundsinuntouchednaturalbeautiesandraritiesandrichcultural
andhistoricalpast.Itisknownas"thepearloftheBalkans."Basicregionswith
development opportunity of ecotourism are the national parks (Galicica,
Mavrovo,Pelister),variouslocationswithadistinctivehistoryandnature,with
a rich biodiversity (a large number of endemics), caves, waterfalls etc. In
Macedonia the legal frameworkconcerning thedevelopmentofecotourism is
notclearlydefinedbutitisencouragingthatthereisawarenessoftheneedsof
developing and promoting this type of tourism. This resolution is set out in
more developing documents, but is especially highlighted in the national
strategyoftourismdevelopment(20082012).
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WillMacedoniaaccomplishthisstrategyandwillitcontributetothe
developmentofoureconomy....Timewilltell!
Keywords: ecotourism,strategy,moderntourisme,untuchednaturalbeautiesandrarities, biodiversity, caves, waterfalls,
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HOTELPRODUCTINMONTENEGRO
Author: NedicaDai,M.Sc.,TeachingassistantFacultyoftourismandhotelmanagementKotormailto:[email protected]
Abstract
Hotel
industry
in
Montenegro,
which
suffered
numerous
ups
and
downs
since
the year1864which symbolizes thebeginningofhotelevolution in thisarea,
accountsforaboutonly20%oftotalaccommodationsupply.Notonlyarehotel
facilitiesdisproportionatelyallocated inparticularregionsandsubregions,but
thehotelproduct isstillnotprofiledenoughaccordingto itsmarketsegments.
However,visiblepositiveshifts inhotel industrydevelopmenthavebeenmade
inthe lastdecade, includingtheprivatizationprocessthat iscomingtoanend,
followedbyreconstructionandmodernizationofhotelfacilities,standardization
of products and services, reorganization of ownership and management
structureetc..Bearing inmind theexisting tourismandhotel industrymarket
and theMasterplan,evenbetterprogress is tobeexpected in theupcoming
period.
Keywords: accommodationfacilities,hotelproduct,marketsegments,specialization
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WHOSPENDMORE?
SPORTACTIVEVERSUSACTIVETOURISTS
Authors: NataaSlakValek*,Ph.D.,AssistantProfessorFacultyofTourism,UniversityofMaribor
EvaPodovovnikAxelsson,Ph.D.,AssistantProfessorFacultyofTourismStudies,UniversityofPrimorska
Abstract
The study empirically investigated the influences of gender, age and the
education levelon themainmotiveof traveling.Themainmotiveof traveling
was further explored in the context of the influence to travel spending.We
compared sportsactive tourists versus tourists with other main motives of
activetraveling,whereactivetravelingmeansallothertouristswhichwerenot
traveling with the main motive being rest and relax. Slovenian tourists
traveling
to
Slovenia
and
those
traveling
abroad
were
analyzed.
We
found
out
thatman, younger tourists and better educated tourists choosemore sport
related travel.A further researchexplains the influenceof themainmotive to
travel spending and revealed who tent to spendmore between sportactive
touristsandotheractivetourists. Forapotentialsportstourismdestination is
vitaltoknowthepresenteddata.Theimplicationsoftheresultsarediscussedin
thecontextofmarketinginsporttourism.
Keywords: sporttourism,activetourists,travelexpenses,sportstourism
marketing
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HILTONHOTELS TENBRANDS,TENPRICESTRATEGIES,TENTARGETS
Author: NenaPavlovska
Abstract
Hilton isonegreatexampleofhow largehotel resortsneed toperform their
strategies inorder to remainattractive forcustomers.Thecompanyhasbeen
innovative,creative,hardworking in findingtheperfectproductandmostof
allverymuchawareofwhom theircustomersareandwhat is that theywant
andneed.Thisstrategyisaresultofaresearch,investment,risk,greatsenseof
themarket and especially a constant followup of new trends. Knowingwho
customersreallyareandwhattheyreallyneedisnotaneasytaskatallbutonly
abusinessthat intendsofachievingthis isabusinessthat intendsofachieving
success.TheHiltonCorporationallocatesallsortsofcustomers,differentlyaged,
withdifferentpurchasingpowers,differentnationalitiesoffering themupscale
suites
by
the
beach,
exclusive
weekends
and
comfortable
and
worm
home
for
thosethataremostlyontheroads.
Keywords: hotel,strategies,customers,perfectproduct
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TheformationofanonformalgroupFriendsofMacedoniaintheEuropeanParliament
Author: NovakovicViktorija600010PostgraduatestudentattheFacultyofPublicRelations
Abstract
Within theEuropeanParliament,anumberof informalgroupsexist togarnerand organize support for many things and groups: from wine producers to
certaintypesoffarmerstovariouscountries.
In September of 2010, a nonpaperwaswritten fromwithin theMinistry for
ForeignAffairsoutliningthebenefitsofsuchagroupandofferingactionstepsto
takeforwarditsrealization.Thenonpaperspecificallynotedthatwemustfind
oneMEP to sponsor the group and also to contact our otherMEP friends in
advance. The ideawastogagehowmuchsupporttherewouldbeforsuchan
initiative.
Specifically, thenonpaper stated thatwehoped to achieve a few key things
withtheFriendsofMacedonia:
1)TobeabletostayinclosercontactwiththeseMEPs(emails,visits,
newsupdatesetc)
2)Thememberscouldhelpwhentheneedarisestosendletterstothe
EuropeanCommission andCouncilourbehalf, to submitamendments for the
resolutions,toaskpertinentquestionstotheEC...etc
3)Provide broader opportunities for reaching out the European
Parliamentbyhostingevents, visitsand sharingexperiences in tourism inour
country.
MEPsjoining Friends ofMacedonia come from various groups andmember
states.TheMEPsinFriendsofMacedoniahailfrom:Germany,Slovenia,theUK,
Slovakia, Italy,theNetherlands,Romania,Bulgaria,Estonia,SwedenandSpain.
The variety of their nationalities and backgrounds reflects the breadth of
supportforthecountry.
The
Republic
of
Macedonia
is
very
grateful
for
the
friendships
that
we
have
in
theEuropeanParliamentandgratefulthattheMEPsarewillingtohelp issuch
positiveandpracticalways. WeexpecttheFriendsofMacedoniatosponsora
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number of events in the European Parliament such as musical and cultural
events, giving opportunity for greater and greater numbers ofMEPs to learn
more about the Republic ofMacedonia. This great opportunity will be very
useful forMacedonia as country. Tourism and the tourist capacitymight be
shared, at first, to the European members country but in future to other
countriesintheworld.
Keywords: friendsofMacedonia,people,Europeanparliament,EUmembers,MEP
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SportTourism
Author: SasoPopovskiOlympiccommitteeofMacedonia
Abstract:
Sportandtourismareinterrelatedsocialphenomens.Sportandrecreationarea
nincentivefortourismdevelopmentsinthe world,suchasthe maintenance ofanimportantsportingeventsuchas: Olympics Games orWorldCup. Modern
sportsarefirstappearinginEuropesuchas skiing, boxing, football.But lately
thetouristsdonotwanttobejustpassiveobserversofthesportingeventsbut
theywantto actively participate or to recreate. So today's tourist
destinations enrich its offer with sports fieldsand other necessary
infrastructure forrecreationalevents. Largesportingeventsare also a driving
forceintourismbecauseitis taking anumber ofsports tours for viewing
sportingeventsall aroundthe world and thereforetravelis used the
opportunity todo other tourism activities otherthan sportstourism.
Keywords: sporttourism,sportingevents,touristmovement,
touristdestination,sportstrips
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Opportunitiesforthedevelopmentofsportclimbingtourism
inMacedoniaandpromotionoftheworldmarketstrategy
Authors: SinisaGjuric,M.ScKaterinaMijalova,graduatedeconomist
Abstract
Giventhefactthattourismdevelopmenthaschangedovertheyears,theroleof
sport in the development of tourism is very important because sport and
tourism are interconnected.Tourism and sport in these turbulent times,
contributetoimprovingthelivesofpeopleinthatcompensateforthenegative
consequencesofmodern lifestyles.In thispaperwe focusonsportclimbing in
Macedonia as unpromoted tourism and natural resources with which
Macedonia has for its affirmation.Given the fact thatMacedonia has a high
quality and stillnew sport climbing sites andbecauseof the largenumberof
sunny
days
during
the
year,
this
kind
of
tourism
is
very
attractive
to
domestic
and foreign tourists.This tourism is emerging as a driving force to fill the
municipal coffers of the consumption of climbing tourists.With properly
marketingstrategythistypeoftourismwillgaininimportance.
Keywords: tourism,sportclimbing,climbingsites,naturalresources,affirmation.
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THEREGIONOFPLAVTHEFIFTHNATIONALPARK
Authors: SlobodanLekovicMScPodgorica,Montenegro.
Abstract
Montenegro
covers
a
small
area,
but
it
is
one
of
the
most
beautiful
European
outboundtourismdestinations.Especiallythenaturewasgenerous.Thisiswhy
theGerman expertswhohavedoneMasterplan for tourismdevelopment in
Montenegro until 2020 gave Montenegro the slogan of "wild beauty". This
assessment is appropriate for the northeastern part of Montenegro, and
especially the mountain region, where theMontenegro mountain region of
Prokletijeisunavoidable.
In contrast to the Southern Alps, as it is sometimes called Prokletije, the
Northern Alps cover a greater volume and spread on the territory of five
countries.Thepeaksareathigherelevationsandtheyarespatiallydistantone
from another so that the climb to them requiresmore time and effort. The
Southern Alps or Prokletije belong to the three countries, they cover smaller
space, but they are richer and more distributed. Their composition is of
limestonewithmany formsof karstphenomenawhich is a resultof glaciers.
Herearethekarstgreenvalleyswithspringwaterfrommeltingsnowarerichin
grass and represent abundant pastures. RopojanskaValley that extends from
the
village
Vusanje
near
Gusinje
is
the
best
natural
mountain
link
to
enter
the
ascentsofProkletijeand representsagreen transversal formountainclimbing
expeditions.
Keywords: nationalpark,Montenegro,wildbeauty,mountainregion,limestone,karst,sprinwater
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SAMEDAYTRIPS ACHANCEOFURBANDESTINATIONDEVELOPMENT
Authors: Prof.DrSneanateti,Visokaturistikakola,BeogradEmail:[email protected]
SaraStaniM.A.Geografskifakultet,UniverzitetuBeogradu,saradnikuEmail:[email protected]
Abstract
Theglobaleconomiccrisis,thedeclineofstandardandclimaticfactorsinfluence
the allocation of tourism trends at the global level. Certain types of tourist
movementsstartupanddevelop; theyhavebeenpresent,butnotsufficiently
studied by authors. They also include a short trip or visit to a particular
destination.Consideringtheircharacteristics,theydonotrequirealotofmoneyand they make an increasingly important segment of the tourism market.
Therefore,theimportanceofsamedaytripsshouldnotbeneglectedontoday's
tourismmarket.Althoughinpracticethispartofthetouristoffersanddemand
hasnotoftenbeenattachedenough importance, sameday tripcanachievea
very significant inflow of funds and encourage the development of many
potentialtouristdestinations.Forallthereasonsmentionedabove,andbecause
ofitsimportance,theorganizationofsamedaytripsshouldbethefundamental
basis and essential focus for tourism development. Taking into consideration
thatinboundtouristagenciesshowspecialinterestforsamedaytrips,wehave
tried to give a starting point for further research in this part of the tourism
market.
Keywords: samedaytrips,economiccrisis,tourism,urbandestinations,development
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REPORTINGONREVENUESANDEXPENDITURESINHOTELWELLNESS
CENTRESACCORDINGTOTHEUSALYMETHODOLOGY
Authors: TatjanaStanovi,Ph.D.,AssociateProfessorFacultyoftourismandhotelmanagementKotor
NedicaDai,M.Sc,TeachingassistantFacultyoftourismandhotelmanagementKotor
Mail:mailto:[email protected]
Abstract
The Uniform System of Accounts for the Lodging Industry (USALI) is a
standardizedsystemdesignedbytheEducationalInstituteoftheAmericanHotel
andMotelAssociation thatprovidesauniform classification,organizationand
presentationoffinancialinformationsforthelodgingindustry.Whenthelodging
industrycollectsandpresentsfinancialinformationsinastandardizedwayusing
themethodological frameworkofUSALI, it can create local, regional,national
andworldwideindustryresultsandstatistics.Suchstatisticsandresultscanthen
be used by lodging industrymanagers to compare their operationswith the
results of others, all in order to assess their past, present and future
performance. The latter isalsodeterminedby trends in statistics that lodging
industrymanagerscanusetodevelopstrategiesandplansforthefuture.Inthis
regard, theaimof thispaper is topresent the recommendable framework for
accounting inwellnesscentresaccordingto itssellingoutputs,aswellasother
hotel
business
feautures
too.
Keywords: UniformSystemofAccountsfortheLodgingIndustry,wellness,wellnesscenter, revenues,expenditures
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STANDARDCOSTSOFAHOTELCOMPANY
Author: IvanaZubac,teachingassistantFacultyofTourismandHotelManagementKotor
Abstract:
Standardcostsareusedasanobjectivemeasureofoccurrenceofactualcostsinthehotelbusiness.Controlofactualcostsbasedonstandardcostshasaneffect
on theeconomicaluseof funds andwork in thehotel. The aimof controlof
actualcosts istopreventtheirunwantedgrowthandrationalizethem.Quality
standard cost isbasedon an objective approach and realistic assessments of
conditions inwhichthecosts incurredatthehotel.Determinedastheamount
ofconsumptionperunitofoutputmultipliedbyasingleprice. Inthisway,the
standardcostsaredifferent fromplannedcostornormal.Standardcostshave
animportantroleinthesystemofbudgeting,controlanddecisionmakinghotel
ManagementCompany.Becauseof thedetail requiredby standardizing costs
and standard costs ismet only in themost successful hotel companies and
chains.
Keywords: standardcostsofhotelcompanies,standardpowerconsumptions,standardprice,standardcalculationofdirectandoverheadcosts.
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THEQUALITYSERVICEANDITSIMPROVEMENTKEYFACTORFOR
TOURISMDEVELOPMENT:CASESTUDYOFTHEREPUBLICOF
MACEDONIA
Author: KostaKoteski
Abstract:
Theaimofthispaper is topresentthe tourismsectorand itsprecondition for
international country development with the case study of the Republic of
Macedonia. The primary objective of this paper is to use the service sector
setting of theMacedonian hotel industry to help the country to explore the
strategyforplanningtheexpansionofthetourismsectoroverthenextyears.
Also,thepurposeofthisstudyistoidentifythetouristsexpectationaswellas
managersactivitiestoofferahighqualityservicetothehotelguests.Thisstudy
provides
some
perspectives
for
understanding
tourism
planning
and
the
importance of the quality service for creating the image for awareness and
acknowledgementofthecountrystouristproductamonginternationaltourists
markets.
Thisstudyconcludes that,withoutgovernmentcontributionandcommitment,
togetherwith an appropriate government strategy and adequate budget for
promotion, thepotential for tourismwillnotbe achieved.Creating strategies
andpoliciesfortourismmustbecarefullyconsideredwithhighqualityexpertise
which will lead to wellorganized and sufficient plans to achieve sustainable
tourismdevelopmentthatcanmakeasignificantinputtosustainingthenational
economy.
Keywords: Countrydevelopment,Governmentstrategy,Qualityservice,
Tourismdevelopment.
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METODOLOGICALRESEARCHESINTHEHOTELINDUSTRY
Author: OlgicaSokolovskaUTMS Skopje
Abstract
Tourism is of great importance and it can have significant role in the
presentation of our planet as better place for all of us. In the developed
countries it became first in its activities. Therefore it is named as themost
important industry in theworld.But it shouldalsobe shown in the countries
thatarefacingmanysocial,economicalandotherdifficulties.Thecontemporary
tourismbecameuniformedandnotbalanced in theprismofheterogeneityof
the tourism researches with parallel rigidity of the tourism offers. The key
problemcanbedefinedthroughthequestion:
Arethehotelguestssatisfiedornotsatisfiedwiththeofferedhotelservice?.
Keywords: hotelservice,tourismoffers,futureoftourism,contemporarytourism,attractiveness internationaltouristmarket.
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TOURISMOFFEROFVELESTHROUGHTHEARCHITECTUREOFHOUSES
FROMTHE19THCENTURY
Authors: JovoRatkovicKristinaVarnalieva
Abstract
The central location in theRepublicofMacedonia, interlacing the traffic lines
and the configurationof the terrain in the valleyof theVardarRiver and the
Veles gorge contributed to the specific architecture ofVeles. The houses are
asymmetricallypositionedand they face theVardarRiver. Thearchitecture is
theresultofthehillyandrockyreliefstructureoftheterrain. Theethimologyof
thewordVeles comes from the old slavicword V LESwhichmeans forest,
green field.Theabundanceof timber is themainconstructionelementof the
houses inVeles,whichintheperiodofrevivalmadeaspecificarchitectureand
distinguished
Veles
from
other
towns
in
Macedonia.The
elements
of
exterior
andinteriorofthehousesinVelescreateexcellentconditionsforatourismoffer
withastrongMacedoniantourismstory.
Keywords: location,relief,revival,elements,tourism
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CHALLENGESANDPOSSIBILITIESOFDEVELOPMENTOFECOTOURISMIN
MONTENEGRO
Authors: Ph.D. VesnaVujaiUniversityofMontenegro,Facultyoftourismandhotelmanagement,Kotor,Montenegro
Ph.D. DjurdjicaPerovi
University
of
Montenegro,
Facultyoftourismandhotelmanagement,Kotor,Montenegro
Abstract
Montenegro isattractive fordevelopmentofecotourism,what represents the
only modern possibility for revitalization rural regions of Montenegro. By
respectingthesespecificationsofthattypeoftourism,Montenegrocanarchive
competitivepositiononmarket.
The aim of this work is to highlight the importance and possibilities of
development of ecotourism in Montenegro, with special emphasis on the
establishmentoforganicproduction. Itprovidesanoverviewofwhathasbeen
doneonthedevelopmentofecotourism inMontenegroandwhat isneededto
bedoneforitsfurtherpromotion.
Keywords: ecotourism,organicproduction,ruralregions
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Tourisamlikeasecondcariereforveteransfromlogisticduty
Authors: ZivkoRamov1Militaryacademy,Gen.MihajloApostolski,,Skopje1R.Macedonia.University,,GoceDelcev,,Stip,
ElizabetaPopovaRamova2,
University,,St.KlimentOhridski,,Bitola2R.Macedonia.
Abstract
The extra personal that is present in themodern armies is a result of the
processesof transition andmodernizationof the armies. For returningof the
militarypersonal intocivil lifetherearemanymethods intheworldand inour
country too.Definitionof the research: thedepartments for returningmilitary
personal intocivil life shouldorganizeactivities for theoneswhohadbeen in
logisticalservicetobeprequalifiedintologisticalserviceservingthearmy.Thisis
usedalreadyintheNATOalliance.Allobjectsthatwerepreviouslyforspecified
training,canbeconverted intocivilianobjects inserviceofthedefenseforces,
where would work or invest with their own founds veterans that were
previouslyinlogisticservice.Conclusion:Theexampleofprequalificationofthe
logisticserviceintotouristactivitiesisapossiblesolutionfortheextrapersonal
inthearmy.
Keywords: veterans,prequalification,logistic,tourism.
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Anthropogenicvaluesasafactorfortourismdevelopmenton
thesouthwestsideoftheSkopskaCrnaGoramountain
Author: JulijanaPetrovska,MScUniversityofTourismandManagement,Skopje
Abstract
Theresearchpaper,"Anthropogenicvaluesasafactorfortourismdevelopment
on the southwest sideof the Skopska CrnaGoramountainmade a complex
evaluationofallthecreatedvaluestothecrucialstagefortourismdevelopment
inthisregion.Itdisplayedthebasiccharacteristicsofspaceasastartingpointof
research, and fully covered anthropogenic tourist values, opportunities for
touristvalorizationandexploitation,withtheaimofformingacomplextourism
offer.Byactivating thetouristpotentialsgivingpriority toalternative formsof
tourismadequate fordomesticand internationalmarketwill achieveahigher
leveloftourismdevelopmentandwillachievefasterandbetterdevelopmentof
theruralenvironmentofthisarea.Thepresentedperspectivesonthetourism
development in this region as a whole prove the thesis that the area has
potential for alternative forms of development tourism, especially rural and
monasterytourism.
Keywords: SkopskaCrnaGora,anthropogenicvalues,tourismvalorization,tourismpotentials,tourismvalues,alternativetourism,ruraltourism
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WhatisaculturaltourismKINGMARKOLANDprogramandhow
doesitfunctionasatourismproduct?
Author: GordanaJanakievskaPresidentofTourismAssociationofSkopje
Abstract
Have you heard of enchanted princes, those disguised in frogs?And, do you
knowwhere they live?Youmustbewonderingwhere they reign,where they
longfor,andwheretheydream...Nowandherewewilldiscoverthemystery,
wewillwidelyopenthegatesoftheirEmpire,situateddeepintheheartofthe
Balkans...
Here,where thesoulsofancestorshavemadehome inthe imageofthe frog,
and fairieshave captured the spiritofnaturewith its songsanddances, they
occupythewidemeadowsanddeepforests.Withitsbeauty,thesebloodsistersofPrinceMarkomarkeverypieceofthespacewithholiness,offeringachance
foramysticalexperience,anextraordinaryadventureinthislandofmythicand
epicdeeds,alandofheroes...
WhatisaculturaltourismKINGMARKOLANDprogramandhowdoesitfunctionasatourismproduct?
Whoarethe'KingMarkoLand'tourists? Whyshouldthisstrategybedeveloped? OnwhatbasisisKingMarkoLandstrategyofdevelopmentmade? Whatarethestrategicpriorities,measuresandactions?
Keywords: culturaltourism,tourismproduct,KingMarkoLandtourists,KingMarko,mythicandepicdeeds,alandofheroes
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OCCUPATIONALSAFETY
ANDHEALTHINTOURISM
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LegislationonSafetyandHealthatWorkinTourisminMacedonia
Authors: Mr.MilanPetkovski
[email protected] tel.++389(0)75400206
MacedonianOccupationalSafetyandHealthAssociation
Mr.AgimShakiri
tel.
++
389
(0)
75
252
507
StateLaborInspectorate
Mr.LjupcoKocovski
[email protected] tel.++389(0)75432051
MacedonianOccupationalSafetyandHealthAssociation
Note: ThepresentingauthorwillbeMr.MilanPetkovski
The subject of Safety and Health at Work in Macedonia has a status of
Constitutional right, where all employees are entitled to safe and healthy
workingenvironmentthatwillnotderogatetheirpsychophysicalintegrity.
The Law on Safety and Health atWork (Official Gazette of RM, nu. 92/07)
prescribesallrightsandresponsibilitiesoftheinvolvedparties(bothemployers
andemployees) thatneed tobeenforced inaimofpreserving thehealthand
safetyoftheworkers.ThisLaw isobligatory forall legalentitiesthus including
thecompaniesforsectorTourism.
Thispaperwillgiveanoverviewoftheexisting legislationrelatedtosafetyand
healthatworkinsectorTourism.
Keywords: SafetyandHealthatWork,OSH,legislation
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StatisticsonaccidentsatworkinTourism
Authors: Mr.NikolaGeorgiev
[email protected], tel:++389(0)70242286
MacedonianOccupationalSafetyandHealthAssociation
Mr.LjupcoKocovski
[email protected], tel:++389(0)75432051
Macedonian
Occupational
Safety
and
Health
Association
Mr.MilanPetkovski
[email protected], tel.++389(0)75400206
MacedonianOccupationalSafetyandHealthAssociation
Note: ThepresentingauthorwillbeMr.NikolaGeorgiev
Theaccidentsatworkareheavyburdentotheeconomiesworldwide.Therefore
all countries prepare National programs for prevention of workrelated
accidents and improving the safety and health of the workers. Republic of
MacedoniainthepreaccessionprocesstoEUisalsoharmonizingitslegislation
inthisfieldandismakingeffortsofcreatingNationalprogramandStrategyfor
SafetyandHealthatWork.
However,anyStrategyorProgrammemustbebasedonrealisticstatisticaldata,
bothon accidents atworkbut also thediseases related to thework and the
professionaldiseases.
This paper will present the statistics on accidents at work in Tourism in
Macedonia,basedupon theAnnual reportsonaccidentsatworkpreparedby
the Macedonian Occupational Safety and Health Association as well as an
overviewandcomparisontothestatisticaldataonaccidentsatworkintourism
inEurope.
Keywords: Statistics,AccidentsatworkinTourism,
Safetyandhealthatwork
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Methodologyformeasuringtheoccupationalhealthandsafetyrisksintourismcompanies
Author: Mrs.BiljanaGjorgjeska
[email protected] tel:++389(0)75499912
University "Goce Delcev", Faculty of Medical Sciences, tip,
Republicof.Macedonia
The
methodology
for
measuring
the
occupational
health
and
safety
risks
in
tourismcompaniesbynumericalriskcoefficientisbasedontheachievementsof
severalUS and international research and innovationdevelopment programs,
suchas:SSP,ISSP,F/A18andAFMC.Theoccupationalhealthandsafety
risksareregardedasafunctionofthreevariablefactors:L(m) thelikelihoodof
occurrence of a negative, risk event; C(m) the consequences from the
realizationofthisverysameriskeventandI(m) theimmediacyofoccurrenceof
theriskeventinrespectoftime.Thevaluesofeachofthesethreevariablescan
bemeasuredbythescorecardestimationtablesandcanbepresentedaspera
zeroreferent scaleof 1 to 10orof 1 to 100. Thus can be achieved the final
estimation of the value of a certain occupational health and safety risk. The
advantages and the opportunities for improving of this methodology on an
enterpriselevelarediscusedaswell.Itispointedoutthatthemainadvantageis
that this methodology can by used even by small, inexperienced tourism
companiesforevaluationofhealthandsafetyriskmeasurement.
Keywords: methodology,measuring,occupational,health,safetyrisc
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Preventingaccidentsatworkintourism
Authors: Mrs.NatasaPilatovaPelovik
[email protected]. Tel.++389(0)75432031
MacedonianOccupationalSafetyandHealthAssociation
Mr.MilanPetkovski
[email protected] tel.++389(0)75400206
Macedonian
Occupational
Safety
and
Health
Association
Mrs.SnezanaJankovaPetkovska
[email protected] tel.++389(0)75432021
MacedonianOccupationalSafetyandHealthAssociation
Note: ThepresentingauthorwillbeMrs.NatasaPilatovaPelovik
(Sectorhotels,restaurantsandcatering)
Throughout Europe, workers are protected by the Framework Directive
89/391/EUandthenational legislation.Althoughtheemployersareobliged to
implementsafetymeasurementfortheiremployees,accidentsatworkhappen
constantlyandtheeconomicburdenis4%ofglobalGDPeachyear.
Mostaccidentscanbepreventedbygoodmanagementsystemcombinedwith
effective employees training. Employers can preventmostworkplace injuries
and illnesses ifthey identifyandtheneliminate,orminimise,therisksthatare
presentat theworkplace.Accidentprevention isan integralpartof runningasuccessful enterprise, because only safe and healthy employees can be
productivethusinfluencingpositivelyontheimageofthecompany,whichleads
toincreasedprofitaswell.
This paper will give an overview of the most risk factors for theemployeesintheSectorshotels,restaurantsandcateringandwhatcan
bedonebytheemployerstopreventaccidentsatwork.
Keywords: OSH,prevention,accidentsatwork,safetyandhealthatwork
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Occupationalsafetyandhealthintourism
Author: Mrs.JulijanaManevska
Oneofinvisiblefactorsforsuccessofcompletetouristofferofanyorganization
or institution, iscertainlyconnectedto thepresenceofhealthandsafety,and
not
only
related
to
visitors,
but
also
to
the
personnel
included
in
realization
of
services.Weshouldunderstand,thattheyreoneofcrucialfactorofattracting
new,andheldofexistingvisitors,basedongoodrecommendation.
That,amongother,understandsexistenceofadequateinfrastructure,aswellas
processofestablishingand/oracceptanceofregulationsandstandardsrelated
tohealthandsafety.
Presenceofhugenumberof visitors at relatively small location,accompanied
with variety of activities at same time, are definitely factors which require
serious approach to health and safety, accompanied by necessarily needed
flexibilityfordynamicmanagementofpotentialthreats.
It is obvious that success of tourist capacitiesmostly will depend of willing,
ability and skills ofmanagement team, towork continuously on the issue of
health and security from one side, and to find, from budget point of view,
efficientmodalitieshowtokeptthemonhighestlevel.
Keywords: health,safety,tourism,management,threats,standards
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Stressassafetyriskintourismsector
Authors: Mrs.GordanaStankovska,PhDAssistantProfessor
FacultyofPhylosophy,InstituteofPsychology
UniversityStatesofTetovoTetovo
Tourismisoneofthelargestandfastestgrowingglobalindustries,creatingsignificant
employment
and
economic
development,
particularly
in
many
developing
countries
Stressatthe tourismsector iscomplexphenomen .It isnegative impact ranges from
psychological, rather subjective, harm or injury to physical injury, breakdown or
disease.Stressisdifficultto delimitif harmful stress is to be distinguished from its
useful dimensions.
Stressat work ismore present in servise sectors than in other economic sectors,
because they originate to a large extent from the interface between workers
and customers.Like other service sectors,the hotel,catering an tourism sector is
characterized by an interface with the public customer.Account is to be taken of
the fact that hotels and catering enterprises provide employment to large
numbers of workers some of whom have little training and come from
vulnerable groups of the population such as young people,women with family
responsibilities,membersof ethnic minorities.These workers are on particular
need of support to prevent and cope with situations and stress.
Inthispaperwell try to discuss the role of stress in tourism sector and the
strategiesof itsmanagement.
Keywords: tourismsector,strees,public/customer,psychologicalsymptoms,
management
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KeepinganEyeonFuture:PromotingdentaltourisminMacedonia
Authors: DrRadmilaDimovska,DDS,MSc
DrJordanStojanoski,DDS
Note: ThepresentingauthorwillbeDrRadmilaDimovska,DDS,MSc
Dentaltourismisasubsetofmedicaltourismandisgrowinginpopularityasan
alternative for patient care. Developing countries asMacedonia, are mostly
benefitedwiththiskindoftourism.Foreignersflocktocountriesnotjusttohave
dental treatment,butalso tohaveavacation.Wecanstrengthenour tourism
andourdentalindustrytoattractmoreforeignerswhichwillbeconvertedinto
an income revenuesource for the state income.Dental tourism inMacedonia
combinesthetwokeyreasonspeopletraveloverseastocarefortheirteeth:low
cost,andhighquality.Weareagreatplaceforadentalholiday:theresplenty
todo,andevenpeoplewatchingisfunbecauseofthegreatdiversityyoullfind
there. As a conclusionwe can say that: Dental tourism is an emerging new
methodformarketingand promoteourdentistryaswellasourtourism.
Keywords: dentaltourism,dentistry,dentalcare
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EconomicaspectsofOccupationalSafetyandHealthintourism
Author: Ms.AleksandraAtanasovska
[email protected] tel.++389(0)75432061
MacedonianOccupationalSafetyandHealthAssociation
Mrs.Natasa
Pilatova
Pelovik
[email protected]. Tel.++389(0)75432031
MacedonianOccupationalSafetyandHealthAssociation
Mr.NikolaGeorgiev
[email protected], tel:++389(0)70242286
MacedonianOccupationalSafetyandHealthAssociation
Note: ThepresentingauthorwillbeMs.AleksandraAtanasovska
WhileimplementingOccupationalSafetyandHealth(OSH)measurementsinthe
companies, one should always consider the necessary recourses. Therefore
manyemployers lookattheOSHasaconsiderableexpensewithoutanyvisible
costbenefitjustification.Hence,allof thepositiveeffectsof the implemented
OSHmeasuresarebeingneglected,hereincludingtheeconomicbenefitstothe
employer.
This paper will give an overview of the economic benefits from theimplementationoftheadequateOSHmeasuresintourism.
Keywords: OSH,benefits,resources,economiceffects
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ENTREPRENEURSHIP
ANDHUMAINRESOURCE
MANAGEMENT
INTHETOURISMINDUSTRY
ANDHOSPITALITY
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PossibleAspectsofEntrepreneurshipinSpaceTourismofthe
Future
Authors: Asst.Prof.GoranKutnjak,PhD,FacultyofEconomicsRijeka
MatijaRadovi,PhDcandidate,FacultyofEconomicsRijeka
LukaSamarija,PhDcandidate,FacultyofEconomicsRijeka
Abstract:
In the recent period, the interest for space tourism has unstoppably been
increasing. This is a reflectionof a different,moremodernperception of the
tourist demand for a tourist experience that involves additional adventurous
moments. Above all, themarket (entrepreneurial) initiative,whichwas untilyesterday exclusively directed by and under the control of state agencies of
individualhighlydevelopedcountriesthuslimitingitsdevelopment,isalsobeing
aggregated. The development of modern technologies, IT, as well as new
materials enabled specialized small andmedium size enterprises toenter the
areaofhigh technologies for thepurposeof realizingcommercialactivities. In
todays global business practice, there are already several welldefined
companiesthathave,duetotheirinitiative,offerandservices,earnedthestatus
of space entrepreneurs. The interestof entrepreneurs for this typeof tourist
offer isevermorepresent since itpredeterminesanddirects the increasingly
present (potential) space demand. In the paper the authors have tried to
futuristicallyaspectthepossibilitiesandperspectivesofspacetourismasoneof
theformsofcommercialactivitiesinspaceandrelatedtospace.
Keywords: space,spacetourism,spaceentrepreneur,spacetourist
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MANAGEMENTBYOBJECTIVES(MBO)MANAGEMENTPHILOSOPHY
FORPROSPEROUSTOURISTORGANIZATIONS
Author: TodorKralev,PhDFullTimeProfessor,UniversityofTourismandManagementinSkopje
Abstract:
In the last fifty years since the termManagement by Objectives (MBO)was
introduced,numerousmethods,modelsandtheoriessurfaced.
The first segment of the paper addresses issues regarding the organizational
objectives,more specifically the importanceof theobjectives asabasisupon
which the organization is established, the possible approaches of leading a
tourist organization, and how the organization should bemanaged by these
approaches.
Theprincipalcharacteristicof themanagement is todirectthe leadingtoward
achieving the predetermined objectives. The second segment of the paper
discusses theMBO process, its advantages and disadvantages. The practical
implementationoftheMBOisalsoelaborated.
Keywords: touristorganization,objectives,management
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REQUIREDSKILLSANDLEADERSHIPCHARACTERISTICSOFAMODERN
ANAGERINTOURISMANDHOSPITALITY
Author: Prof.KonstaninPetkovski,PhDSt.ClementofOhrid,UniversityofBitolaUniversityofTourismandManagementinSkopje
Abstract:
This researchwas conductedon 209 respondents in the fieldof tourism and
hospitality.Theaimoftheresearchwastodeterminethenecessary leadership
characteristicsandskillsofamoderntouristandhospitalitymanager,as leader
oftheorganizationorteam in it.Forthepurposesofthesurveyquestionnaire
wasused to ascertain the views andopinionsof the respondents in termsof
categories:psychologicalcharacteristics,personality,socialcharacteristics,skills
for establishing good interpersonal relations, intelligence and ability and
characteristicsrelatedtoworkrelations.Asaresultofthesurveythefollowing
important characteristics and skills were determined: energy, mobility, self
confidence,originalityandcreativity,communicationskillsandabilitytosetand
trackgoals.
Keywords: Leadership,managerintourismandhospitality,research,communication,characteristicsandskills
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THECHALENGESOFAFAMILYBUSINESS
Author: AleksandraStoilkovska,PhD,FullProfessorUniversityofTourismandManagement Skopje
Abstract:
Smallbusinessesgivea lotofpossibilities forrealizationofyourowncreativity
and inventivity.Employmentofnewfamilymemberscreatesworkatmosphere
thatcannotbe felt inothercompanies.Organizationalcultureresults fromthe
employeecohesionandfromtheirdevotiontotheorganizationandtothework,
and therefore cannot be achieved in other organizations andwith any other
motivationaltechniques.Theseexcellentworkingconditionsareagreatbasefor
fulfillingtheorganizationalaims,aswellasforunitedandsatisfiedfamily.
The work in the family organizations is specific from two aspects: from the
advantages that it offers and from the problems that arise from this kind of
business.
Knowing the conditions in the family business, i.e. knowing the factors that
influence the effectiveness and efficiency of family business enables more
efficientwork.
Familybusinessdevelopmentwithchangeofgenerationorwiththeincreasein
the number of familymembers brings newmoments. In addition, one good
storycanbetransformedinanunpleasantconflictandcangettodisunioninthe
familyaswellinthebusiness.
Knowingthepossibilitiesandthreatsinconnectiontothefactorsthatinfluence
the family business enables preventive actions in order to avoid undesirable
situations.
Keywords: familybusiness,organizationalculture,familyconflicts,possibilities,threats,tradition
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STRATEGICMANAGEMENTWITHINTHETURISMANDTHEWORLD
GLOBALIZATION
Author: ZaninaKirovska,PhD,AssociateProfessorUniversityofTourismandManagementSkopje
Abstract:
Within the world of tourism development, it is indisputable for strategic
planning of tourism, especially for defining and existence of a developmentstrategy for tourism. The implementation of the development strategy for
tourismisdeterminedbythefunctioningofstrategicmanagementintourism.
Strategic management is a proactive process of achieving longterm
compatibilityof the corresponding field inplanned tourismenvironment.This
management is a profitableway for implementation of priority development
goals in tourism, set by the national economy,which is affected by tourism
development. Strategicmanagement basically has all the necessary features
that promise efficiency and effectiveness in achieving development goals in
tourism.
With increasing competition and globalization trends, dynamics and
developmentoftourismisincreasinglyintensified,andstrategicmanagementto
ensure efficient and effective business operations (resource management,
management information systems,maintaining and developing relationswith
tourists,expandinganddevelopmentofthetourismbusiness,managingtonew
and innovative tourism projects). Therefore the importance of strategic and
operationalmanagementwithout successfulpartsofoperations, threaten the
developmentofthetourismcomponent.
Keywords: Strategicplanningoftourism,longtermcompatibility,efficiencyanddevelopmenteffectivenessintourism,stableenvironment,innovationintourism.
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CONTEMPORARYTENDENCIESINTHETOURISMOPERATION
Author: MilenkovskaVioleta,PhDUniversityofTourismandManagementinSkopje
Abstract
Ifthetourismorganizationsinourcountrywanttosurviveinthenewlycreated
economic conditions they should introduce the changes in the method of
operation.Thechangesrefertothemethodofcreatingthetourismproduct,the
segmentationof themarketand thechoiceoftargetmarketsandthemethod
thatthemanagementofthetourismorganizationswillusetoorganizethestay
of the tourists in thehospitality facilities and the tourismdestinationswider.
Thismeansthattheperspectivedevelopmentofthetourisminourcountrywill
dependonthemanagerialteamofthetourismorganizations.
From themethodological aspect the significance and the role of themodern
manager in the development of tourism organizations is emphasized in this
paper. In theprocessof realizing the roleof themodernmanager in tourism,experiencesfromforeignresearchorganizationsandpersonalresearchareused.
Thiswayithascometotheperceptionsabouttheactivitiesofthemanagersin
our tourism organizations and the way the modern manager should be in
tourism.
Keywords: tourism,manager,planning,organizing,motivating,leadership,communicating
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STRATEGICMANAGEMENTOFHUMANRESOURCESORGANIZATION
Author: MarijaJankulovska,Ph.D.,AssociateProfessorUniversityofTourismandManagementSkopje
Abstract
Nowadays the world is facing with rapid technological development so the
importance of human resources is the key factor when speaking aboutdevelopmentandprogressofanyorganization.Theworld isdynamicand the
workrequirementsaredrastically increased.Thetopmanagementalone isnot
anymore sufficient for fulfillment of the organization needs. Therefore for
implementation anddevelopmentof the organization strategy educated,well
trainedpeoplewhoarehighlymotivatedaresought.
Humanresourcesmanagementasaprocessofapplyingthefunctionsofhuman
resources must have strategic approach in order to achieve the goals. The
concept
of
the
above
mentioned
is
based
on
the
part
of
the
human
resources
managementstrongly linkedwiththestrategicnatureofhumanresourcesand
theneedtointegratehumanresourcesstrategywithbusinessstrategyassuch.
Keywords: strategicapproach,managementofhumanresources,organization,goaloftheorganization.
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Hospitalitymanagementandstrategicanalysisincreating
businessesinhospitalityindustry
Author: LiliBoshevskaMScOU"Sv.KiriliMetodij"Bitola
Abstrakt
Hospitalitymanagementasafieldofworkandafieldofstudyoffersabilityfor
economicgrowthofeverycountryorregion.Aquestionmayarise isitpossible
todevelopthehospitalityindustryasonethatisprimarilyfocusedoncustomer
satisfaction in countries which are not economically well developed. The
management of hotels and resorts, cruise lines, travel agencies, airlines and
other various formsof travel, specialeventplanning, and restaurants is abig
challenge and needs serious approach anddeveloping a strategy relevant for
everyregionorcityanditsrespectivecapabilities.
Inthispaperthecasemethod,asamethodusedinstrategicmanagement,will
beappliedasageneralapproachofstrategicanalysis increatingstrategymap
forbusinessesinhospitalityindustry.
Keywords: hospitalityindustry,caseanalysis,strategy
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HUMANRESOURCEMANAGEMENTINTOURISM
ANDHOSPITALITYINDUSTRY
Author: RozitaTalevskaHristovska,MSc.DirectorFoundationBusinessStartUpCentre Bitola
Abstract
Humanresourcesmanagementisresponsibleforthesuccessfulmanagementof
themostvaluableanduniqueresourceforeveryorganizationtheemployees.
Attractingandretaininghumanresourcewithadequateskillsandabilitiesisthe
keytaskofeveryorganizationalmanagement.
Theproblemthatarises isthatorganizationsandmanagers intheTourismand
Hospitality Industry face real challenges in recruiting, developing and
maintaining a committed, competent, well managed and well motivated
workforce which is focused on offering a highquality product to theincreasinglydemandingcustomer.
Thus the focus should be in identifiying the factors that influence human
resources in Tourism and Hospitality Industry and the necessity of creation
importantpolicyresponsesandHRMmodelswhichmayoffercauseforgreater
optimisminthewaypeoplearemanaged.
Keywords: management,resources,tourism,hospitality,industry..
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ETHICSANDCORPORATESOCIALRESPONSIBILITY:
TAKINGRESPONSIBILITIESASPARTOFTHEHUMANRESOURCE
MANAGEMENT
Author: GordanaLazaroska,MSc,TeachingAssistantUniversityofTourismandManagementSkopje
Abstract:
Businesses cannot be isolated because employees depend on the business.
Customers,suppliersand localcommunityarealsounder the influenceof the
organizations, inclusively the tourist ones. The services that the tourist
organizationsofferare theways theyareconductedhave their impacton the
vicinity.Theseaspectsarepartofthesocialresponsibilityofanorganizationi.e.
thecorporatesocialresponsibility.
Corporate social responsibilitymeans taking responsibility forall theactivities
andfollowingtheprinciplesthatcanbemodifiedandappliedregardlessofthesizeofthebusiness.Everyorganizationhasitsowncharacteristics.Leadersform
thecharacteristicsbyshapingtheorganizationalgoali.e.organizationalmission
andbasicorganizational values that are transferred to theemployees andby
whichtheirbehaviorinfluenced.Accordingtothis,theorganizationalreputation
andestablishmentonthemarketisassigned.Thetouristorganizationinfluence
onthesocietyarisesfromtheorganizationalbehavior.Definitely,individualsand
groups have influence too. The leader awareness has its own impact on the
organizationalawareness.Therefore,themanagementoftheorganizationmust
be
certain
that
the
goal,
mission
and
basic
organizational
values
that
have
alreadybeenapprovedinthetouristorganization,willbeacceptedbyallthose
thatwillinfluenceorwillhaveanybenefitfromit.
Nowadays it is acknowledged that tourist organizations should not only be
concernedabouttheirincomeunderconditionswhentheorganizationperforms
activitiesthatarenotsuitabletothedemandsandneedsoftheclientsorthelife
inthesociety.Touristagenciessocialresponsibilitycanbedefinedassuccessin
the business activities that is gained not only by adhering the laws and
regulations, but by approach that accomplishes balance between economic,
ecologicalandsocialgoals,onawaythat isuseful forthecitizens,community
and society. Tourist agencies in order to dealwith the social needs have to
decidehowtooutruntheminimalconditionsandresponsibilitiesthatarepart
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of the law and labor agreement. That is another argument for the social
responsibilityofthetouristorganizationsasaconceptwithworldwidemeaning
connected to themaintainabledevelopment, competition initiation, economy
developmentandcreationofnewworkingpositions.
Keywords: Ethics,socialresponsibility,humanresourcemanagement,touristorganization
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Flexibilityandquickrespondaspriorcompetitivnessbenefits
inmoderntourismindustry
Author: MarinaSvilarikPostgraduatestudentISPPI,Sts.CyrilandMethodius,Skopje
Abstarkt
Tourism isbusinesswhichworksdirectlywith thepeople, andeffectivnessof
organizationalteamsbecomecrucialforsurvivalandsuccess.Inordertocreate
flexibile team each leader has to prepare his peopleto answer to following
questions:
1. How to changemodelsofbehavoureand thinkingandmove it to thewayofexeptingorganizationasonesisteminstedofseparatedparts?
2. What is the role of new technologies in tourism businesstransformation?
3. Howtocreateoneradicallydecentralazedorganizationalnet?4. What factorscouldjoinandkeep togetherparts insuchorganizational
net?Informationsystemormaybecommonprincipes?
5. Noworganizationcould leave thepracticeofdelivering information toitsownknowledgebasis?
6. Doesmanagement in this new organizationwill play some significantrole?Newstyleofmanagement doweneedit?
Keywords: flexibility,tourism,business,informationsystem,management
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Organizationalclimateinthetouristorganizationsandits
influenceontheeconomicdevelopment
Authors: GordanaBaboska,MA
LidijaNarasanovaSmilevska,MA
Abstract
The organizational climate is one of themost important psychosocial factors
whichdetermine the functioninganddevelopmentofeveryorganization, thus
thetouristorganization.Maincharacteristicoftheorganizationalclimate isthe
influence it has upon themotivation and productivity of the employees. The
employeescancontributeinpositiveandnegativesense.
Intheory,theorganizationalclimateinfluencesthepsychosocialprocessessuch
as communication, problem solving, decision making, conflict management,
learningandmotivation;thus it influencesdirectlyand indirectlytheefficiency
and productivity of the tourist organization, its innovativeness, employees'
satisfactionandotherattitudestowardswork.
Keywords: touristorganization,organizationalclimate,expenses,mobbing,teamwork.
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HumanResourcesManagementintheTourismIndustryand
HospitalityIndustry
Author: AleksandraPetroska
Abstract
The concept of Human Resource Management is the most effective and
productiveapproachtomanagingorganizationskeyassets,itspeople.Itisalso
vitaltothecomprehensionofhumanbehaviorcomplexity.Theaimofthisstudy
istodiscusshowhumanresourcesplayamajorroleinhospitalityindustry,and
given theworking conditions also explains how important Human Resources
Management practices can be. Human resourcesManagement in this study
focusesinthefollowingareas:newlyhiredemployees,retentionofemployees,
the issueofemployeeprogressionandpromotionand intheareaofemployee
servicesandturnover.
The conclusions reached that hospitality industries have a longway to go in
implementingtherighthumanres
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