tuesday, 25 june, 201908:30-13:00 Optional Workshop - Characteristics of a World Class Briefing Program (CCC)The ABPM World Class Characteristics have been called the roadmap and blueprint to success. Understanding the World Class Char-acteristics is the best place to begin your journey to start a new program, recharge an existing program plus develop your professional skills and understanding of the briefing industry. For the first time, this highly interactive session is being offered in Europe. We are meeting 25 June, in Kortrijk, before the ABPM Conference. Liesbet Soenens, Manager of the Experience Center in Kortrijk is graciously providing the meeting space and refreshments. The Barco Experience Center is located at Beneluxpark 21, Kortrijk, West-Flanders, Belgium (participants are responsible for their own transportation to the workshop). You will receive ABPM Core Competency Curricu-lum credit for your participation. For more information about pricing and registration for this optional workshop, go to the 2019 European Conference page.

13:00-14:15 Conference Check In - ParkHotel Lobby, Kortrijk14:25 Board Bus from ParkHotel Lobby to travel to Barco (Depart at 14:35 sharp)

15:15 Welcome - Barco Theater15:45 Keynote - From Ideas to Reality Tobias Degsell, Founder and CEO of COMBINER

Ideas are easy. Execution is everything. It takes a team to win. In this keynote Mr. Degsell will speak about how to go from talk to action. The power of us, and the importance of diversity and trust is es-sential in order to create successful companies and organisations. How do we bridge the gap between today and tomorrow, and the difference between change and improvement?

Tobias Degsell first spoke to the ABPM community at the 2010 ABPM European Conference. He “preached about the power and magnitude of creativity” from the perspective of a curator at the Nobel Prize Museum in Stockholm. He was such a hit that we asked him to be our keynote at the 2011 Spring Conference, where members were, once again, delighted. Today he is an entrepreneur and creativity and learning expert helping companies and organisations all over the world think and act new.

16:45 Break17:00 Meet the SuppliersThis session features ABPM’s Supplier Members who must go through a qualification pro-cess to become vendor members, which includes enthusiastic recommendation by a member briefing program that has completed work with them. We’ll give each company a few minutes to introduce themselves so you understand the resources you have available to you in this industry.

18:00 -20:00 Belgian Reception - Sponsored by BarcoGet to know the briefing professionals you will spend the next few days with at this opening evening event, enjoying hors d’oeuvres and drinks that reflect the local culture.

8:00 Breakfast on Your Own (Included in Hotel Stay)9:00 Board Bus from ParkHotel Lobby - Bring your luggage (Depart at 9:10 sharp)

9:30 - 11:00 Barco Experience Center Tour - Barco TheaterCentered in the One Campus, an architectural hot-spot bringing all Barco stakeholders together, the Barco Experi-ence Center gives you unique insight into all of Barco’s solutions and technological innovations, across markets and industries. It is built around how Barco solutions help people enjoy compelling entertainment experiences and how they foster knowledge sharing and smart decision-making in organizations. There are four dedicated demo pods for Entertainment, Enterprise, Healthcare, and customized demonstrations. It includes a 167-seat movie theater to show-case the latest audio and immersive cinema technologies, and offers a fully equipped restaurant and coffee corner.

11:00 Break

wednesday, 26 june, 2019

wednesday, 26 june, 201911:20-12:50 Breakout SessionsBest Practices in Briefing Operations - Bombay, 3rd FloorDarby Mason-Werner, Senior Director, Client & Partner Strategy, CXAppBuilding a successful new Briefing Program, or taking your existing program to the next level of excellence, requires thoughtful consid-eration of many elements. Establishing well-defined processes and implementing operational tools can help focus your program on the most important aspects of creating a successful customer engagement. In this interactive session, we’ll explore ideas, techniques, and best practices that support the strategies of a World Class program.

Advocacy Strategies - Engaging with Your Key Stakeholders - Osaka, 3rd FloorUlrike Werneck, Head of Munich Executive Briefing Centre, SalesforceA strategy for program advocacy provides opportunities for success building collaboration and program support with internal groups such as sales, marketing, product management, product marketing, R&D, and other invested departments or even individuals. It is essential that programs work across functions, departments, and committees to create the synergy needed to deliver impactful brief-ing experiences; especially when resources are limited. How do we navigate daily across all departments to source the information, resources and support to create agendas and customer experiences that address the needs of complex customer requirements? A strategy to purposely bring people together will help achieve results and create natural advocates for your program.

From Projects to Experiments - Paris Room, 2nd FloorTobias Degsell, Founder and CEO of COMBINER (This session offered twice to allow all participants to attend one if they wish)Technology is changing the world as we know it. “Human progress has always been driven by a sense of adventure and unconvention-al thinking.” These are the words of Andre Geim (Nobel Prize in Physics, 2010). In this breakout session we will learn the difference between projects and experiments, and the best way to adapt to change. Sometimes you win, sometimes you learn.

13:00 Lunch - Atrium

14:15 Board the Bus to travel to Brussels

16:45 Arrive at Radisson Red - Free Night in BrusselsThe Radisson Red is located in the European Quarter. It’s a 10-minute walk from the Maelbeek metro station and a 13-minute walk from the Royal Palace of Brussels. Enjoy exploring this wonderfully charming city. We’ll include suggestions for area shopping and dining in the ‘Maps & Logistics’ section of your MyABPM app.

08:00 Breakfast on Your Own (Included in Hotel Stay)

08:30 Meet in Radisson Red Lobby to board bus (Depart at 8:40 sharp)

8:40 - 11:40 Experiential Tour - Brussel’s Grand PlaceHosted by HyperquakeThe Hyperquake team will set context prior to and during the visit to provide meaningful insights that can be applied in your briefing program.

The Grand Place in Brussels is hidden away in the centre of the city but when you enter on foot, you are guaranteed to be left awestruck. At the centre of the Grand Place is the beautiful 15th Century city hall. Dotted around the square you will also be impressed by the six guild halls and other striking architecture like the Maison du Roi. Known all over the world for its decorative and aesthetic wealth, the Grand-Place is considered to be one of the most beautiful places of the world and is registered on the World Heritage List of the UNESCO in 1998.

12:00 - 13:00 Arrive at Microsoft for Lunch followed by Breakout Sessions

thursday, 27 june, 2019

thursday, 27 june, 201913:00 - 14:30 Breakout SessionsMicrosoft Executive Briefing Program Overview - Blue RoomDavid Rogers, Director of Operations, Microsoft Executive Briefing ProgramThe Microsoft Executive Briefing program highlights the value of Microsoft solutions and services for key enterprise customers and part-ners. Microsoft Executive Briefing Centers around the globe offer carefully constructed programs to connect enterprise-level executives to key Microsoft leaders who help initiate, enhance, and accelerate critical business decisions. Customized executive briefings also address business challenges and detail how Microsoft’s innovative technology can help shape long-term objectives. Executive briefings are driven by our diverse and experienced consultants and engagement managers who stay abreast of trends and developments in key industries. Mindful of today’s economic conditions, the EBC teams are committed to enable engagements anywhere, anytime, that deliver meaningful, thoughtful discussion and planning.

Discussion Leader Engagement - Red RoomEllen Barnes-Pfiffner, Consultant, EBP Business Consulting Too often, briefing professionals are put in the position to “beg and borrow” company experts to participate in briefings. This “cajoling” offers little assurance that the most appropriate resource is available and ready to adjust their calendar to be included on the agen-da. World class briefing programs have a pool of discussion leaders who are willing and able to lead impactful customer discussions. These programs have deployed a broad strategy to ensure that discussion leaders feel valued and effective in their support of the Briefing Program. This session will explore best practices, processes and tools for identifying and developing your discussion leaders and giving them a reason to want to develop their presentation and facilitation skills. We’ll discuss actionable ideas for discussion lead-er recruitment, retention, recognition, and reward.

Let’s Play: Build Traffic and Generate Brand Affinity with Gamification - Yellow RoomGeorge Astacio, VP, Global Business Development, Blue TelescopeGamification leverages competition, collaboration and fun to create compelling interactive experiences. Learn how gamification can help engage and educate your EBC customers, build traffic and generate brand affinity. Participants will participate in the design of a game exploring 1) How gamification works and the psychology behind it 2) How to identify the best games for every audience 3) Examples of winning and losing game-based exhibits and 4) How to build gamification solutions for your own brand.

14:30 Break

14:50 - 16:20 Breakout SessionsFrom Projects to Experiments - Blue RoomTobias Degsell, Founder and CEO of COMBINER (This session offered twice to allow all participants to attend one if they wish)Technology is changing the world as we know it. “Human progress has always been driven by a sense of adventure and unconvention-al thinking.” These are the words of Andre Geim (Nobel Prize in Physics, 2010). In this breakout session we will learn the difference between projects and experiments, and the best way to adapt to change. Sometimes you win, sometimes you learn.

Facilitating Customer Briefings: Practical Resource Solutions for Programs of all Sizes - Yellow RoomSarah Emond, Global Manager, Customer Innovation Centres, Tetra PakFacilitation is a World Class Characteristic. It makes a difference in the outcome of the briefing and in the customer experience. But it can be difficult in smaller and resource-constrained programs to identify, designate and train available resources for this important role. This session will review in detail the value of Facilitation to the Customer, the Account Team, Discussion Leaders, and the Briefing Pro-gram. We’ll explore different facilitation staffing models, customer segmentation models, and service level strategies. You’ll hear from briefing program managers who’ve faced resource challenges and found creative ways to overcome the hurdles of staffing. Come hear new ideas and alternative perspectives as you consider what’s best for your program and company.

Insights into Sales Engagement Strategy - Red RoomDaria Puiulet, Manager, London Customer Engagement Centre, HPEMore effective communication is about better listening! So, how do we hear sales team needs that help us create a great agenda? Un-derstanding personality differences will assist you to properly negotiate where everyone wins. Your team will feel empowered to recog-nise that their guidance is valuable, while not offending or making account teams keep a tighter grip on their customers. Asking the right questions is crucial, but what to do with those answers once they have been provided? In this session, we’ll explore ideas, techniques, and best practices that support the sales engagement strategies of a World Class program.

16:20 Walk back to Radisson Red

thursday, june 27, 201918:00 - 22:00 Final Evening Dinner at The Comics Art MuseumSponsored by DownstreamOn our final evening of the 2019 European Conference, we’ll enjoy a reception and dinner at the Comics Art Museum, which has been honouring the creators and heroes of the Ninth Art for 30 years. Discover the countless aspects of the art of comics. Tintin and the Smurfs lead the way towards further adventures, an encounter with a world where creativity has no limits. We will meet in the Radisson Red lobby at 18:00 to board the bus for a 18:10 sharp departure.

Logistical InformationConference FeeThe price for European Conference registration is $1095 for members, $1345 for non-members (briefing professionals or employees of Supplier Member companies only - vendors must be Supplier Members to attend ABPM events). Four + Discount: Plan to register 4 or more attendees from one company? Email info@abpm.com to receive a 10% off discount code to use during the registration process. All above prices are Early Bird prices. After 17 May, the member rate will increase to $1245 and the non-member rate will increase to $1495. During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express or Discover) or, if you are a member, you can create an invoice to submit to your AP department.

New Membership/Registration Bundle DealReceive the first year of membership free with non-member rate conference registration! This offer is only available to those who have never been ABPM members.

Conference Hotels (Make your reservations at both hotels!)Parkhotel - Kortrijk - 25 JuneThe first evening of the conference we’ll stay at the ParkHotel located at Stationsplein 2, 8500 Kortrijk, Belgium. Use the form under “Conference Lodging” on the European Conference Page to reserve a room in the ABPM Block at the ParkHotel. The 125 € per night ABPM room block rate is available on a first-come, first-served basis and is based on availability. The rate includes VAT, breakfast, and wireless internet.

Radisson Red - Brussels 26 & 27 JuneFor the second two evenings of the conference, we’ll stay at the Radisson

Red Brussels located at Rue d’Idalie 35, 1050 Brussels, Belgium. Reserve a room in the ABPM Block for 26 & 27 June via this link. The 170 € per night ABPM room block rate is available on a first-come, first-served basis and is based on availability. The rate includes VAT, breakfast, and wireless internet.

Once all rooms at the conference rate are booked, regular rates will be charged. Book early!

DressAll activities are business casual. Layered clothing is recommended for comfort in meeting rooms.

Payment & Cancellation PolicyTo receive the Early Bird Rate, registration fee must be paid by Friday, 17 May, 2019. All other registration fees must be paid prior to Wednesday, 13 June, 2019. You are registered at the time you receive a conference confirmation email from ABPM. Due to commit-ments for catering and transportation, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancel-lations received after Friday, 24 May, 2019. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to info@abpm.com.

2018 European Conference Evaluation Statistics100% of respondents said they were satisfied or extremely satisfied with the European conference (77% responded they were extremely satisfied with the conference).

100% said they were likely or extremely likely to recommend the conference to a colleague (82% responded they were extreme-ly likely to recommend the conference).

ABPM gratefully acknowledges the following Sponsors whose generosity is contributing to the success of the 2019 European Conference.

Silver Level Sponsors

Gold Level Sponsors

Questions? Call +1 214-389-0990 or email info@abpm.com. Registration is available online at www.abpm.comABPM PO Box 141079 Dallas, TX 75214 +1 214-389-0994 Fax: +1 972-362-1072

Platinum Level Sponsors

Presentations Available to Conference ParticipantsIn the weeks preceding the conference, the ABPM team will collect breakout session presentations that session leaders are willing to provide. Those presentations will be provided via a private url free of charge to those who attended the conference. So, if you just can’t decide which session to attend, you’ll have another opportunity to get the information you need.