October 15th, 2009Monthly Data Report
Score
TrueCar Price Flex Score
1Monthly Data Report - © 2009 TrueCar, Inc.
2009 Least Flexible Models
ModelMake
Q5
Cooper
HHR
Lucerne
Equinox
Mini
Audi
Chevrolet
Buick
Chevrolet
A5
H2 SUT
Audi
Hummer
G8Pontiac
G37
ES 350
Infiniti
Lexus
4
2
5
7
8
9
15
16
18
19
98
99
94
93
90
90
90
88
87
86
Score
2009 Most Flexible Models
ModelMake
911
Boxter
Tribute
R-Class
Lancer
Porsche
Porsche
Mazda
Mercedes-Benz
Mitsubishi
Accent
Compass
Hyundai
Jeep
XLRCadillac
Viper
M45
Dodge
Infiniti
What is the TrueCar Price Flex Score?
The TrueCar Price Score measures the elasticity of trans-action price by model. The Price Flex Score calculation dynamically incorporates the factors that effect price variance including the model’s transaction price range, current inventory and sales data. A vehicle experiencing extremely low inventory and a small range of transaction prices will have a low Price Flex Score. Don’t expect much of a discount from the TrueCar average transaction price on a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, however, you have the potential to strike
a deal significantly below (or above, if you’re not careful!) the TrueCar average transaction price. Below are the 2009 and 2010 models with the highest and the lowest Price Flex Scores. We also show the models with the highest and lowest Price Flex Score within each vehicle category. The scores range from 1 to 100. A score of 1 corresponds to the lowest Price Flex Score and indicates a very small -if any- negotiation power. A score of 100 indicates the highest Price Flex Score, meaning there is a big range of transaction prices for that model.
Score
2010 Least Flexible Models
ModelMake
Q5
HHR
Equinox
Lucerne
A5
Chevrolet
Audi
Chevrolet
Buick
Audi
Prius
H2
Toyota
Hummer
CobaltChevrolet
A6
5-Series
Audi
BMW
2
1
5
6
7
8
9
9
10
12
98
99
94
93
92
92
89
89
89
87
Score
2010 Most Flexible Models
ModelMake
911
Boxter
R-Class
Tribute
Compass
Porsche
Porsche
Mercedes-Benz
Mazda
Jeep
M45
Accent
Infiniti
Hyundai
EndeavorMitsubishi
Lancer
Dakota
Mitsubishi
Dodge
TrueCar Price Flex Score (continued...)
2Monthly Data Report - © 2009 TrueCar, Inc.
2009 Least and Most Flexible Vehicles ( by Body Type )
Least Flexible ModelBody Type
Mini Cooper (Score: 4)
Audi A5 (Score: 9)
Ford F-150 (Score: 29)
Buick Lucerne (Score: 7)
Audi Q5 (Score: 2)
Coupe
Convertible
Pickup
Sedan
Sport Utility
Nissan Quest (Score: 36)
Scion Xb (Score: 8)
Most Flexible Model
Porsche 911 (Score: 99)
Honda Civic (Score: 79)
Dodge Dakota (Score: 85)
Mitsubishi Lancer (Score: 90)
Mazda Tribute (Score: 94)
Mazda5 (Score: 79)
Nissan Cube (Score: 67)
Van
Wagon
This largest incentives list totals both available consumer and dealer incentives. The incentives are ranked by largest percent discount off MSRP. Generally, incentives are active throughout the month in which the data report is released. Though active at the time of the data reports’ release, incentives are subject to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.
2010 Least and Most Flexible Vehicles ( by Body Type )
Least Flexible ModelBody Type
BMW Z4 series (Score: 26)
Audi A5 (Score: 7)
Ford F-150 (Score: 27)
Audi A6 (Score: 10)
Audi Q5 (Score: 1)
Coupe
Convertible
Pickup
Sedan
Sport Utility
Honda Odyssey (Score: 37)
N/A*
Most Flexible Model
Porsche 911 (Score: 99)
Honda Civic (Score: 79)
Dodge Dakota (Score: 87)
Infiniti M45 (Score: 92)
Mercedes-Benz R-Class (Score: 94)
Volkswagen Routan (Score: 69)
N/A*
Van
Wagon
Largest Total Incentives
Top 2009 Models
1
Make / ModelRank % Discount From MSRP
2009 Mercedes-Benz E-Class 21%
2009 Mercedes-Benz R-Class 21%
Jaguar XJ Series 20%
2009 Mercedes-Benz GL-Class 17%
2009 Mercedes-Benz S-Class
$ Incentives
$12,000
$10,000
$19,000
$10,000
$14,000
MSRP
$58,125
$48,525
$94,850
$60,075
$90,225
2
3
4
5 16%
* N.B. Most and least flexible model cannot be determined for the Wagon category because there is only one 2010 Wagon on the market at present.
Greatest Discounts
3Monthly Data Report - © 2009 TrueCar, Inc.
1
Make
Top 2009 Makes
Top 2009 Makes
% B
ELO
W M
SRP
Top 2010 Makes
Top 2009 Models Top 2010 Models
Rank % Below MSRP
Dodge 18%
Chrysler 15%
Kia 15%
Ford 14%
Chevrolet
2
3
4
5 14%
7%
9%
11%
13%
15%
17%
19%DodgeChryslerKiaFordChevrolet
8/18 8/25 9/1 9/8 9/15 9/22 9/29
1
MakeRank % Below MSRP
Lincoln 9%
Ford 9%
Volvo 9%
Chrysler 9%
Mercedes-Benz
2
3
4
5 8%
1
Make / ModelRank % Below MSRP
Dodge Charger 22%
Dodge Ram 1500 19%
Chrysler Town & Country 18%
Hyundai Sonata 18%
Chevrolet Corvette
2
3
4
5 18%
1
Make / ModelRank
Ford Explorer 14%
Ford F-150 14%
Toyota Tundra 2WD Truck 12%
Ford Edge 12%
Chevrolet Malibu
2
3
4
5 10%
How Do I Use This?
% Below MSRP
The greatest percent below MSRP helps identify the biggest consumer discounts of the month. Below, TrueCar ranks 2009 and 2010 vehicles with average transaction prices that comprise the greatest percent off the make or model’s average MSRP.
Greatest Discounts (continued...)
Top 2009 Models ( by Body Type ) Top 2010 Models ( by Body Type )
4Monthly Data Report - © 2009 TrueCar, Inc.
ModelBody Type% Below MSRP
Honda Accord Coupe 9%
Dodge Ram 1500 19%
Dodge Charger 22%
Jeep Liberty 17%
Chrysler Town & Country
Pickup
Coupe
Sedan
Sport Utility
Van 18%
Nissan cube 3%
Mercedes-Benz SL-Class 9%
Wagon
Convertible
ModelBody Type% Below MSRP
Ford Mustang 7%
Ford F-150 14%
Ford Edge 12%
Ford Explorer 14%
Chrysler Town & Country
Pickup
Coupe
Sedan
Sport Utility
Van 9%
Subaru Outback 3%
Ford Mustang 8%
Wagon
Convertible
Consumer Tip of the MonthBest Day to Buy a VehicleOctober 31st, 2009Average Discount: 6.6%
Worst Day to Buy a VehicleNovember 8th, 2009Average Discount: 4.9%
Projected Best and Worst Days to Buy a Vehicle
Our projections for the best and worst day to buy a new vehicle are rooted in an analysis of historical sales as well as short term forecasts. Our projections, over the next 31 days, suggest that the best day to buy a car will be October 31st and the worst day to buy a car will be November 8th. Looks like it does pay off to wait until the end of the month to make your purchase!
PRO
JEC
TED
AVE
RA
GE
DIS
CO
UN
T
4.3%
5.0%
5.5%
6.0%
6.5%
7.0%
10/16/09 10/20/09 10/24/09 10/28/09 11/01/09 11/05/09 11/09/09 11/13/09
Nov 8, 2009
Oct 31, 2009
Top 2009 Vehicles ( by Body Type )
Top 5 Vehicles
Greatest Price Drop Month Over Month
1
Year / Make / Model / TrimRank $ Drop From Last Month
2009 Ford F-150 2WD SuperCab 145" XL -$1,864
2009 Mercedes-Benz C-Class 4dr Sedan 3.5L Sport RWD -$1,653
2010 Dodge Grand Caravan 4dr Wagon SXT -$1,175
2010 Ford Escape FWD 4dr XLT -$1,154
2009 Volkswagen Tiguan FWD 4dr SEL
2
3
4
5 -$1,005
Year / Make / Model / TrimBody Type $ Drop From Last Month
Ford F-150 2WD SuperCab 145" XL -$1,864
Mercedes-Benz C-Class 4dr Sedan 3.5L Sport RWD -$1,653
Volkswagen Tiguan FWD 4dr SEL -$1,005
BMW 3-Series 2dr Conv 328i -$579
Nissan Cube 5dr Wagon Man
Sedan
Pickup
Sport Utility
Convertible
Wagon -$520
Mazda5 4dr Wagon Man Sport -$520
Chevrolet Corvette 2dr Coupe w/2LT -$514
Minivan
Coupe
5Monthly Data Report - © 2009 TrueCar, Inc.
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month. TrueCar also ranks the trims with the overall greatest drop in price month over month.
2009 Vehicles: Shortest Days in Inventory 2009 Vehicles: Longest Days in Inventory
Monthly Data Report - © 2009 TrueCar, Inc.
1
Make / ModelRank Days in Inventory
Toyota RAV4 12
Toyota Yaris 13
Nissan Murano 15
Toyota FJ Cruiser 15
Mazda 5
2
3
4
5 16
Toyota Highlander 17
Nissan Cube 18
Infiniti G37 20
Infiniti EX35
6
7
8
9 20
Honda CR-V10 21
1
Make / ModelRank Days in Inventory
Cadillac STS 261
Honda Pilot 257
Toyota Camry 251
Cadillac SRX 247
Chevrolet Corvette
2
3
4
5 231
Ford Mustang 226
Chevrolet Tahoe Hybrid 222
Mitsubishi Galant 215
Mazda 6
6
7
8
9 213
Saturn Aura10 212
Shortest to Longest ( by Body Type )Shortest and Longest Days in Inventory
1
9
Make / ModelRank Days in Inventory
Wagon 40
Sport Utility 41
Sedan 51
Hatchback 54
Van
2
3
4
5 54
Coupe 686
Pickup 69
Sport Utility Pickup
7
8 77
Convertible 91
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
1
Make / ModelRank Days in Inventory
VW Jetta SportWagen 4
Chevrolet Cobalt 5
Lexus ES 350 5
Toyota RAV4 5
Honda CR-V
2
3
4
5 6
Scion xD 7
Toyota Yaris 7
Toyota Prius 7
Acura TL
6
7
8
9 9
Dodge Challenger10 9
1
Make / ModelRank Days in Inventory
Lincoln MKZ 58
Jaguar XF 55
Pontiac Vibe 55
Mercury Milan 49
Honda Insight
2
3
4
5 39
Mazda 3 38
Ford Mustang 37
Lincoln MKX 37
Hyundai Genesis
6
7
8
9 36
BMW 528I10 35
August’s Shortest and Longest Days in Inventory
TrueCar ranks the vehicles that spend, on average, the shortest and longest days on the lot before they sell. We rank both by overall shortest/longest days in inventory as well as by category.
Vehicles that spend little time in inventory are in high demand, while vehicles that spend an extended time in inventory are in low demand.
6
Percent Industry Share of Model Year Vehicles
Model Year Share shows the percentage share of 2009 model year vehicles sold within the last month versus vehicles of any other model year sold. Gen-erally, the higher the model year share value, the higher the discount a consumer can expect to receive on that given model. It also reflects that dealers are more likely to cut deals on a 2009 model in order to make room for a 2010. At this time of the year, consumers should look for models with a 2009 model year share of 50% or greater.
Monthly Data Report - © 2009 TrueCar, Inc.
Model Year Share
Lowest Percentage of 2009 Vehicles Sold
1
Make / ModelRank % of Sales
Lexus RX 350 0.2%
Toyota Prius 1%
Toyota Sienna 2%
Toyota Corolla 3%
Toyota Tundra 4WD Truck
2
3
4
5 4%
MAZDA3 4%
Kia Borrego 6%
Nissan Armada 8%
Toyota Sienna
6
7
8
9 9%
BMW 5-series10 11%
7
Highest Percentage of 2009 Vehicles Sold
1
Make / ModelRank
Jeep Grand Cherokee
Hyundai Sonata
GMC Sierra 1500
Toyota RAV4
Ford Focus
2
3
4
5
Subaru Impreza Sedan
Jeep Wrangler Unlimited
Chevrolet Malibu
Nissan Sentra
6
7
8
9Mitsubishi Eclipse10
% of Sales
99.96%
99.9%
99.8%
99.8%
99.8%
99.7%
99.7%
99.5%
99.5%99.4%
55%2009 Vehicles
45%2010 Vehicles
Between 2009 and 2010 vehicles, 2010 shares 45% of total sales.
Monthly Data Report - © 2009 TrueCar, Inc. 8
Appendix
About Us
TrueCar (www.truecar.com) is the authority in new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. It is offered online, free of charge - so anyone can know at any time what is considered a good or great price. Consumers no longer walk into the dealership only partially informed and fully suspicious: they walk in knowing exactly the price of a fair deal. Dealers gain real-time, unbiased information about
Contact Us
TrueCar Inc.225 Santa Monica Blvd, 6th FloorSanta Monica, CA 90401(800) [email protected]
Visit us at www.truecar.com
marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.
Disclaimer
This report and the information contained herein is for your noncommercial, personal use on an “as-is, as available” basis and may be used by you for informational purposes only. TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this report and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose, and non-infringement. The information contained in this report may
include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates, or their respective partners, officers, directors, employees, or agents shall be held liable for any damages, whether direct, incidental, indirect, special, or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this report.