Tribal Marketing Project Management
Total Business Marketing Integration to Lead, Build and Expand Your Tribe
©2012 Elmer Diaz www.VagabondLifestyles.com
Putting the Puzzle Together
IntroductionThree Main Areas
#1 Know Your Tribe
#2 Create a Strategic Marketing Plan
#3 Execute the Strategic Marketing Plan in a Step-by-Step
Approach
PART I- Know Your Tribe
Who is Your Avatar?
Types of Tribes
Where do they hang out?
It's about building and communicating with your
TribeHow They Want to Communicate With You
How They Want to Communicate With Each Other
...Let's give them what they want!
Monetizing$ from Your Tribe
A. Identifying the problems and needs of your tribe
B. Offer Solutions
C. Show the benefits of your products & services
D. Ask for the order
Part II- Create a Strategic Marketing Plan
A. Getting the tribe to notice you through content.
B. Talking your tribes language and building Trust
C. Monetizing from your tribe
Part III- Executing Your Plan in Phases
Phase 1- Content Management
Phase 2- Web Presence
Phase 3- SM Marketing
Phase 4- SEO
Phase 5- Tribal Communication
Phase 6- Expand your reach
Phase 1-Create good content
...People love a good story!
...People want good information!
...People like valuable information!
...People want content that they can use!
Phase 1-Content Creation
Phase 2- Website & Blog Presence
Second Phase is Content Distribution
Review-Analyze Actual or Create Optimized Website – Platform (WP front)
Plug-Ins to Capture Leads- SM interaction
Provide Content-Article, E-book, E-Newsletter
Phase 2-Web & Blog Presence
Phase 3- Social Media Marketing:
It's all about Promoting Your Profile
Engaging with Other Groups of People
Link Pages Together
Find People With the Same Interests
Get a Dialogue Going
Social Media Marketing
The Big Four
– LinkedIin
– YouTube
* Facebook has over 350 million active users. More than 35 million users update their status each day, with more than 55 million status updates each day.
* The average Facebook user has 130 friends and sends eight friend requests per month.
* The average Facebook user spends more than 55 minutes a day on the site. They use the Like button nine times a month and write 25 comments each month.
-Facebook is like having a Bar-B-Que party where you invite friends and family and everyone talks and share just about everything.
* Linkedin is the world's largest professional network with more than 135 million members worldwide
* More than half of Linkedin members are currently located outside of the United States.
* There were nearly two billion people searches on Linkedin in 2010.
-Linkedin is like going to a Trade Show where you can find professional contacts, products, and services about your industry.
* Twitter have an estimated 225 million users, generating 65 million tweets a day
* Twitter handles over 800,000 search queries per day.
* Twitter's attraction as a social web media platform is maybe in its simplicity and real time messaging.
* Twitter was created mainly to stay connected with a group of friends through SMS channels. It was never meant to be limited to used on the internet.
-Twitter becomes a real life snap shots at what your friends, family members, co-workers, and acquaintances are doing or experiencing.
* YouTube is the most popular video sharing website on the Web and the world's third most Visited website (according to Alexa)
* YouTube 78% of the traffic comes from outside of USA.
* YouTube average video is 2 minutes 46 seconds
-YouTube is a place for a community of people to engage in new ways and share their experiences, talents, and expertise with the world with video whenever and wherever they want.
Phase 3-Social Media Integration
Phase 4- Search Engine Optimization
Phase 4-Content Driven-SEO
Phase 5- Direct Marketing Integration
Phase 5- Direct Marketing Integration
Direct Marketing Integration
First Part of Direct Marketing is Email Marketing.
The main component of Direct Marketing is to have a good CRM (Client Relationship Management) System that will help you establish your communications with your tribe based on your relationship with them.
Direct Marketing Integration
Second Part of Direct Marketing is Snail Mail Marketing.
The main idea of this last component of Direct Marketing is to have an item of long shelve live and value that provides special communication with your selected tribe members. Examples; calendar of events, newsletter, Postcards, etc.
Phase 6- Media Expansion
Here you will incorporate Articles Marketing & Distribution
Press Release Distribution
Special Bookmarking
Squido Lense
...and the rest of the overwhelm!
Keep Driving Traffic
Your Complete Marketing Integration-Communication
Communication Flow
Tribal Marketing E-Book
For your complimentary copy email us at [email protected]
©2012 Elmer Diaz www.VagabondLifestyles.com
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