Tribal Education & OutreachConsortium (TEOC)
Overview
Diddy Nelson, Executive Director, Oklahoma City Area Inter-Tribal Health Board (OCAITHB)
Dee Sabattus, THPS Director, United South and Eastern Tribes (USET)
TEOC Partners
• Northwest Portland Area Indian Health Board (NPAIHB)
• California Rural Indian Health Board (CRIHB)• Oklahoma City Area Inter Tribal Health Board
(OKCAITHB)• United South and Eastern Tribes (USET)
Purpose
• Create materials for outreach and education to Tribes about Health Insurance Exchanges.
• Make it possible to adapt materials by changing photos, artwork, contact information.
Formative Research• Forum at TSGAC Annual Meeting
• Forum at DST Annual Meeting
• Focus groups• American Indian men 21-35 y.o.• Clinic staff• Tribal leaders
• Individual interviews with consumers
• Dissemination meeting
Logo and Brand for TEOC
• Native Exchange with X
• Four colors: Indian feel
• Not specific to any region, culture
• Contemporary, bold
• Stands out from other materials
Materials Developed by TEOC
• Various media• Print, video, web
• Intended use• Consumer• Training• Tools
• See list of products
Consumer Strategies
• Message: “Go to your clinic to see if you qualify.”
• Print materials• Target: 21-64 y.o., low insurance literacy
• Social media materials• Target: 21-35 y.o. men• Short, humorous videos (1-2 minutes)
Tribal Health Directors
• Health Directors are key to communicating with Tribal Council.
• Give Health Directors tools for planning• Video of Fond du Lac experience• Case studies of Tribal Sponsorship• Tool for cost/benefit analysis of Tribal
Sponsorship
Other Materials
• Designed for use in context of training• Not stand alone pieces• Combine with explanations from
knowledgeable individuals
• Indian health focus
• Simplify complex issues
• Multi-purpose
• May need to be updated periodically
www.nativeexchange.org
• TEOC materials available to Tribal Health Directors on-line
• Website maintained by NPAIHB
• Consumers re-directed to other sites
• Password for Tribal Health Directors
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