Monthly Trend Briefing - November 2012trendwatching.com | Infographics

Hong Kong based ZAOZAO, a "social pretailer" for fashion lovers.

Makeably: US-based marketplace for custom-made designed objects.

INNOVATIVE PRESUMPTION BRANDS

NICHE CROWDFUNDING PLATFORMS

Pie Corps: An artisanal pie company, launched in Brooklyn

Tink: a third-person action adventure game from Mimimi Productions

A hyper-local crowdfunding platform based in New York

A Netherlands-based crowdfunding platform for video games

The Porthole glass infusion vessel raised $730,000

DemoHour is China's first crowdfunding platform.

US-based Kickstarter had launched over 73,000 projects by September 2012.

Beijing bookstore One Way Street Library raised $37,000

MASS CROWDFUNDING PLATFORMS

*Based on September 2012 data on Kickstarter users by Quantcast

Connecting with cool products and services pre-launch means a great STATUS STORY to share.

Joining forces to fund and promote a pre-launch product means a sense of community.

Choice saturated con-sumers want more, faster, better now. What better way to get that than consuming in the future tense.

IMPLICATIONS

PRESUMERS have opened the lid on a new consumer experience. Want to get going with this trend? How about:

• Scan PRESUMER platforms for projects, firms, designers, entrepreneurs that you could or should partner with.

• Establish a platform for new designs or products, and let PRESUMERS help you choose which ones to make and sell.

• Experiment with pre-sales models and special perks for enthusiastic PRESUMERS.

So start thinking PREDUCTION, consider becoming a PRETAILER, and get going! ;-)

⋯⋯

Online, consumers talk, par-ticipate, contribute, act. So why not offline, too?

The product, the story, the status: why consumer involvement with products and services pre-launch is set to go mainstream.

452April 2012

100

0.53B2009

1.4B2011

2.8B2012

2007

Number of crowdfunding platforms (worldwide):

Money raised on crowdfunding platforms:

*Source: Massolution/The Economist, May 2012

DRIVING THIS TREND:

PRESUMERSPRESUMERS

1. FIRSTISM: 2. STORIES:3. BELONGING:

4. OFF = ON:

Growth in crowdfunding platforms and the rise of small-time makers mean its easier than ever to be a PRESUMER.

5. NEW PLATFORMS:

WHO IS PRESUMING?

62% 38%

$ 50,000 45% earn more than

a year.

48% are educated.

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