T R E N D SR E P O R T
FALL 2015 | VOLUME 3
TARGET NEWCOMERSBEFORE SHOPPING LOYALTIES DEVELOP
Become a sponsor of the Community Welcome Service program through the Champaign County Chamber of Commerce. Promote yourself to new Champaign County residents and receive essential demographic data that can be used for strategic and targeted marketing for your business. These residents receive gift boxes within a few weeks of arrival with information about the area, as well as coupons, free gifts and brochures provided by the program’s sponsors.
“The Champaign Park District strives to serve all members of the community through programming, events, and open spaces. It is especially important to reach out to new members of the
Champaign area who may not know the vast offerings we provide! The Community Welcome Service helps us expand our
reach and better serve C-U.” - Champaign Park District
HOW DO I GET SIGNED UP?To take advantage of this program, contact Karly Combest at the
Chamber, 217.359.1791 or [email protected].
Hear from a current sponsor...
Dear Chamber Members, Table of Contents:Economy........................................4Income & Poverty......................5 Workforce......................................6 Education......................................7 Population.................................8-9 Demographics..........................10Economic Development......11Real Estate..................................12Quick Facts.................................13Top Employers..........................13Tourism.........................................14Economic Gardening............15Transportation..........................16Agribusiness..............................17Recognitions..............................18
This publication was compiled by Megan Vasiliadis, intern to the Champaign County Chamber of Commerce.
We are pleased to provide your company with the third annual Trends Report. This publication is designed to provide our members with information and data that can be used in your daily business decision making.
One of the biggest challenges facing all business owners and managers is making the right decisions to grow your companies; expand your products and/or improve your services.
Using data, understanding trends, understanding the local marketplace and local demographics can be helpful to your company as you strategically plan for the future of your business.
Please take time to review the information provided. Our goal is to provide our members with data on an ongoing basis to help your company. Please take time to reach out to us and let us know if we are we missing information that would be invaluable to your particular industry?
We want to know what you need in order to help support those gut-made decisions – backed with data. Your feedback is encouraged to [email protected].
We hope you find the Trends Publication helpful to your company.
Sincerely,
Laura WeisPresident & CEO
ECONOMYSources: Sperling’s Best Places (2013), City of Champaign (2013), Tax-Rates.org (2014), Bureau of Economic Analysis (2012)
4
Sales TaxProperty Tax 2 percent
State + County + City TotalUrbana
ChampaignRantoulOgdenSavoy
Saint JosephAll other cities
6.25 1.25 1.506.25 1.25 1.50
6.25 1.25 1.00
6.25 1.25 -------6.25 1.25 0.506.25 1.25 0.50
6.25 1.25 1.25
9.009.008.758.508.008.007.50
$revenue source
Cha
mpaign’s largest
COST OF LIVING: SURROUNDING COUNTIES 2014 *The United States is the index. It serves as a reference point.
CHAMPAIGN COUNTY TAXES
*WHAT THIS MEANS: Based off one dollar ($1.00) of what an average American spends on goods and services, The Cost of Living Index tells how much that same dollar will get you in your area. Say a gallon of milk costs $4.00 on average in America, that same gallon of milk will cost $3.64 based off the Cost on Living Index in Champaign County.
United States: $1.00 Champaign: $0.91
McLean: $0.96 Vermilion: $0.83
Peoria: $0.87 DuPage: $1.18
I ncom e & poverty
5
Sources: US Census (2008-2012), Bureau of Labor Statistics (2013), US Department of Housing and Urban Development (2014)
$45,808Median Household Income
$25,713Per Capita Income
*Income measured by annual mean wage
INCOME BY OCCUPATION*
QUICK FACTS
OCCUPATION 2013 2014Business & Finance $62,990 $62,770
Education & Training $77,590 $55,580
Architecture & Engineering $77,290 $72,320
Healthcare Practitioners $72,070 $61,970
Life, Physical, & Social Sciences $69,580 $63,650
Computers & Mathematics $77,290 $75,500
Construction & Extraction $55,640 $56,180
Protective Services $54,730 $54,730
Management $92,030 $90,780
Arts, Entertainment, Sports, & Media $48,050 $46,830
Installation, Maintenance & Repair $41,640 $43,810
Community & Social Services $38,330 $44,100
Office & Administrative Support $35,690 $33,130
Production $35,630 $34,920
Healthcare Support $33,720 $29,430
Sales $33,190 $33,400
Transportation $32,110 $32,720
Building Cleaning & Maintenance $28,400 $27,190
Personal Care & Services $25,650 $25,240
66
WorkforceSources: US Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics, US Chamber of Commerce
Labor Force
106,393 Outside Commuters
32,800
Outside Commuters:
32,800 Startups
158Job Opportunities
87,367
CHAMPAIGN COUNTY STATISTICS
Work and Live in
Champaign
54,489
2010 2014 2014
2014 2014
2006 - 102,215
2000 - 100,969
**From statistical abstract
Nationally, in 2012 an estimated 3 million jobs went unfilled
due to skills gap. By 2018 it is expected to
be 7 million jobs.
An increase in skilled workers would reduce
unemployment 2-3 percent.
For every job that requires a master’s degree, there are
two professional jobs requiring a university degree, and seven
jobs requiring a one-year certificate or a two-year degree.
WORKFORCE READINESS
*WHAT THIS MEANS: Comparing these numbers to “Population” (pgs 8 and 9), there is a direct correlation between jobs and workforce readiness to population growth. A strong economy and skilled workforce lead directly to more population in Champaign County.
Percentage of high school graduates = Percentage of Bachelor’s degree or higher =
2014
2010
7
Sources: US Census Bureau 2014 & 2010; 2013-2014 Illinois At-A-Glance Report Card
Education
93%
42%
94%
42%87%
16%
92%
17%
92%
27%
85%
14%
Vermilion
86%
13%
Champaign
92%
41%
McLean
93%
40%
Ford
87%
18%
DeWitt
90%
15%
Piatt
90%
23%
GRADUATION RATES
Cha
mpa
ign
Uni
t 4
Mah
omet
-Sey
mou
r Sch
ool D
istr
ict 3
Rant
oul S
choo
l Dis
tric
t 137
Tolo
no C
USD
7
St. J
osep
h Sc
hool
Dis
tric
t 169
Urb
ana
Scho
ol D
istr
ict 1
16
9,439
2,980
2,4211,386
4,077
1,731Rantoul
Champaign Mahomet
St. Joseph
UrbanaTolono
Asian
White
2+ Races
Hispanic
Black
STUDENT DEMOGRAPHIC BY DISTRICT (2013-2014)
NUMBER OF STUDENTS (2013-2014)
8
Source: US Census Bureau 2011-2014
Champaign
DeWitt
Douglas
Ford
McLean
Piatt
207,133
2014 2013 2012 2011204,897 203,276 202,405
16,284 16,420 16,463 16,528
19,889 19,887 19,853 19,889
13,688 13,832 14,008 13,969
174,061 174,647 172,281 170,739
16,431 16,433 16,504 16,681
Champaign
+3%
DeWitt
-1.7%
Douglas
- 0.5%
Ford
-2.8%
McLean
+2.6%
Piatt
-1.8%
POPULATION BY COUNTY
POPULATION PERCENT CHANGE 2010 - 2014
*WHAT THIS MEANS: While many communities in Central Illinois and statewide have seen population decreasing, more residents are moving to and staying in Champaign County. In fact, according the NerdWallet, Champaign County is the third fastest growing community in Illinois.
30000
40000
50000
30,000
40,000
50,000
2005 2007 2009 2011 2013 2015
38,454
39,120
39,786
40,239
40,964
41,497
202,405
16,528
19,889
13,969
170,739
16,681
Population
9
0
1000
2000
3000
4000
5000
0
1000
2000
3000
4000
5000
2013-2001
2001-201320132010200720042001
1,000
2,000
3,000
4,000
5,000
CHAMPAIGN COUNTY STUDENTS AT UIUC
UIUC TOTAL STUDENT POPULATION
Source: University of Illinois at Urbana-Champaign Division of Management Information
2,5672,775
3,164
4,014
2,593
*WHAT THIS MEANS: Since the peak in 2004, students who are from Champaign County have been on a sharp decline at the University of Illinois over the past 10 years down to a near all time low.
10
Demographics
RACE
AGE
SEX
70%
13%
10%
7%
15%
58%
27%
50%50%
65%
10% 6%
19%
White
Black
Asian
Hispanic
POLITICAL ASSOCIATION
2010 DEMOGRAPHICS
Independent
Republican
Democrat
18 - 65
Under 18
Under 5
Over 65
Women
Men
Source: US Census Bureau 2014
Political association:Republican - 26.5%
Democrat- 14%Independent - 59.5%
Race:White - 75%Black - 12 %
Hispanic - 4%Asian - 9 %
Sex:Women - 50%
Men - 50%
Demographics
FOREIGN DIRECT INVESTMENT (FDI) LOCATION DRIVERS IN US:
ATTRACTIVE COMMUNITY WORKFORCE ATTRIBUTES:
Source: The Site Selectors Guild 2015 Membership Survey
Economic development
11
0 10 20 30 40 50 60
attributes that best indicate an area’s ability to provide and sustain a skilled and su�cient workforce
Competitive stregnths expcted to drive domestic and FDI location investment to the US
0 10 20 30 40 50 60 70 80
*Competitive strengths expected to drive domestic and FDI location investment to the US
0 10 20 30 40 50 60
attributes that best indicate an area’s ability to provide and sustain a skilled and su�cient workforce
Competitive stregnths expcted to drive domestic and FDI location investment to the US
0 10 20 30 40 50 60 70 80
Market Access/Logistics
Availability of Skills/Technical Talent
Energy Costs
Total Operating Costs
Low Business Risk
IP and Legal Protection
Quality Infrastructure
Tax Climate
Real Estate
Labor Costs
State and Local Incentives
Regulatory Environment
Living Conditions
Business Services and Amenities
*Attributes that best indicate an area’s ability to provide and sustain a skilled and sufficient workforce
Ability to Develop Skills Locally
Quality of Local Community/Vo-Tech
Presence of Other Companies with Similar Skill Sets
Ability to Attract Talent from Outside the Local Market
Living Conditions that attract and retain talent
Diversity of Companies and Job
Training Programs and Incentives
Quality of Local Universities
Salary and Wages
Quality of Local Primary Education
12
Sources: Champaign County Association of Realtors (2013-2014), Realty Trac (2013-2014)
CHAMPAIGN COUNTY HOUSING SALES
Real Estate
CHAMPAIGN COUNTY FORECLOSURES 2014 - 2015
0
5
10
15
20
25
30
35
40
July ‘14 Sept. ‘14 Nov. ‘14 Jan ‘15 March ‘15 May ‘15
$127,000
2013
2013
2,933
2014
2,998
2015*
2,537 - 2,863
$130,000
2014
$128,750
2015*
AVER
AGE
MED
IAN
SA
LES
PRIC
EH
OM
ES S
OLD
ON
AV
ERAG
E
*ILLINOIS FORECASTS
*WHAT THIS MEANS: Champaign County’s housing market has been on a steady incline on par with the rest of the nation recovering from the 2008 housing bubble crash. While 2015 is pro-jected to see slightly fewer houses sold, prices and listings are up 30 percent or nearly $40,000 per home sold.
13
Champaign County Quick facts
Carle Foundation19,8444,500
Kraft Foods Inc.
Unit 4 School District
Carle Physician Group 1,920
1,2801,203
Presence Covenant Medical CenterChampaign County
Christie Clinic
Urbana School District #116
1,000825771675650Plastipak Packaging
Top Chamber employers
66%of people over the age of 85 are women
29.7is the overall median age,
the youngest in all 102 Illinois counties
16.5%of people fall in the 20-24 age
bracket
Sources: US Census Bureau 2014, The News-Gazette
University of Illinois at Urbana-Champaign
14
2,520 jobs created
2,570 jobs created
$306.6M in direct visitor
spending
$323.5M in direct visitor
spending
$1,300 saved in
taxes
$1,300 saved in
taxes
Illinois travel & tourism saves the average
household on taxes
Tourism supports local jobs and puts money
into the pockets of residents
Visitors create millions in direct visitor
spending
Tourism
Saves taxes GeneratesPayroll
Increases spending
2014
2013
2012
2011
In 2014, Champaign County’sVisitor industry brought
$5.3 million In local tax revenue.
$1,100 saved in
taxes
$298.5M in direct visitor
spending
$283M in direct visitor
spending
2,500 jobs created
2,460 jobs created
$1,100 saved in
taxes
Source: Visit Champaign County
15
Economic gardening
TOTAL STARTUP ESTABLISHMENTS:
-536
3343
-4312
1323
3142
2009 2010 2011 2012 2013
-4,000
-2,000
0
2,000
10773593
770 812 865
20112010 2012 20132009
WHAT IS ECONOMIC GARDENING?
• Helps existing companies in the community grow larger
• Offers those companies critical strategic information that is customized to their needs
• It is about leveraging research using sophisticated business intelligence tools and databases that growth companies either aren’t aware of or cannot afford
WHY IS IT IMPORTANT?
Between 1995 and 2012, second-stage companies represented only
11.6 percent of U.S. establishments, but
generated nearly
34.5 percent
of jobs and about
34.5 percentof sales
according toYourEconomy.org.
BOTTOM LINESupporting these growth entrepreneurs means positive payoffs when it comes to economic growth and prosperity. Economic
Gardening also provides a key balance between company attraction and small business support, and growing from within
and supporting existing second-stage businesses.
STARTUPS JOB GROWTH:
20112010 2012 20132009
NEW STARTUPS TO JOBS CREATED:
2.53 2.291.69 3.80 7.66
Source: Visit Champaign County Sources: Edward Lowe Foundation, YourEconomy.org
in Champaign County
in Champaign County
Net: 53 new
Net: 1819 new
-536
3343
-4312
1323
3142
2009 2010 2011 2012 2013
-4,000
-2,000
0
2,000
20112010 2012 20132009
3000
0
-4000
-536
3343
1323
3142
-4312
18
Transportation
*WHAT THIS MEANS: Transportation and infrastructure are vital to a robust economy. Locally, our transportation system has seen exponential growth, with mass transit ridership increasing every year the past five years and our commute time being well below the national average. In fact, according to Obrella.com, the City of Champaign is the 7th best commuter city in Illinois and Urbana is the 8th best commuter city in Illinois.
Sources: Willard Airport, CUMTD, bestplaces.net
16
COMMUTE TIMENational Average: 25 minutes
MIN SEC
TIME
MASS TRANSIT - 6.1%
CAR POOL - 9.43%
BIKE - 2.52%
WALK - 8.74%WORK AT
HOME - 4.87%
AUTO (ALONE) - 68.34%
COMMUTE MODE
20C-U MTD RIDERSHIP
9000000
12000000
15000000
9000000
12000000
15000000
FY10
RID
ES P
ER F
ISC
AL Y
EAR
10,134,19410,549120
11,107,631
12,028,172
13,309,332
13,551,784
FY11 FY12 FY13 FY14 FY15
6,813
5,2352008
2010
2012
20154,664
4,614
ANNUAL FLIGHTS out of Champaign-Urbana Willard Airport
Sources: US Census of Agriculture; Illinois Society of Professional Farm Managers & Rural Appraisers
*WHAT THIS MEANS: Agriculture is a thriving industry in Champaign County with land values on a steady incline while farm sizes are growing and yields are increasing. In fact, according to the USDA, corn and soybean yields in Illinois are the highest ever on record.
Agribusiness
17
AVG. FARM SIZE
ES
T. MARKET VALUE
ES
T. MARKET VALUE
TOTAL FARMS
2002: 449 2007: 3962012: 470
2002: 132,373 2007: 176,4442012: 376,927
2002: 130,928 2007: 224,2352012: 323,295
in acres
in dollars
in dollars
2002: 1,2852007: 1,3892012: 1,312
of m
achinery and equipm
en
t
of agricultural products
so
ld
4000
6000
8000
10000
12000$12,000
$10,000
$8,000
$6,000
$4,0002010 2011 2012 2013 2014
Excellent
Good
Average
Fair
LAND VALUES SUMMARY BY CLASS
FarmlandClassification
Total Value per Acre
Change from prior yr.
Avg. Rent Cost per Acre
Change from prior yr.
Excellent $10,400 - $12,800 5-10% $360 10%
Good $7,500 - $10,200 5-10% $320 10%
Average $6,500 - $8,200 5-10% $275 No change
17th50 cities w/ the most Doctoral D
egre
es
Champaign
Onl
ine
PhD
Pr
ogra
m
2014-2015 Recognitions32nd: ranked as one of the best cities for Black entrepreneurs (Champaign-Urbana) GoodCall
15th: university degrees that are most likely to land you a job in Silicon Valley (University of Illinois at Urbana-Champaign) Business Insider
25th: 2015 Best Places in the U.S. for EMTs and Paramedics, out of 750 total cities assessed (Champaign-Urbana) GoodCall
6th: among top community colleges in Illinois for student success rates (Parkland College) Reboot Illinois
14th
best city for biking
Champaign-Urbana
The
Atla
ntic
best ice cream in Illinois
Jar
ling’s Custard Cup
1st
Busin
ess
Insid
er
2014 Illinois Chamber of th
e Yea
r
Cha
mpa
ign County Chamber
1st
IAC
CE
4thbest engineering university w
orld
wid
e
University of Illinois
Aca
dem
ic R
anki
ng
of
Wor
ld
Uni
vers
ities
4thbest engineering university w
orld
wid
e
University of Illinois
Aca
dem
ic R
anki
ng
of
Wor
ld
Uni
vers
ities
RECOGNITIONS
busey.com 217.365.4500 Member FDIC
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Supporting the arts, advocating for our youth and helping those in need.
We’re proud to give back to our communities. Doing the right thing for our customers. And building trusted relationships that span generations. That’s been our promise since we opened our doors nearly 150 years ago and it remains our promise today.
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