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Page 1: Trends in video marketing

TRENDS INVIDEO MARKETING

BY MICHAEL LITT

VIDYARD PRESENTS

HAVE YrsquoHEARDHAVE YrsquoHEARD

- Just about Everyone Company ABC

ldquoThe next big thing in content marketing is videordquo

Its HERE AND ITS BIG

I canrsquot really credit that quote to anybody in particular because itrsquos been said by everyone B2B marketers know

that online video is more than just a trend

If major brands donrsquot already have video content libraries thatrsquos what theyrsquore looking to

create Video assets keep you relevant and help you meet customer expectations

86 of brands will increase their spend on video in 2014

61 of young executives say they will rely more heavily on business-class video within the next 5-10 years

And by 2017 online video will make up nearly 70 of consumer Internet traffic

AND THE FUTURErsquoS LOOKINrsquo BRIGHTAND THE FUTURErsquoS LOOKINrsquo BRIGHT

Based on steady growth in the industry wersquore seeing B2B

brands hiring talent to manage their video presence

Large companies are hiring Directors of Video Strategy left right and center

This ensures that someone has ownership of content assets strategy and that companies are better equipped to produce enough video to meet demand

Under this sort of dedicated leadership wersquove seen some clients produce over 1000 videos within the span of a year

And this is awesome because consistency and frequency are the keys to video marketing success

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 2: Trends in video marketing

HAVE YrsquoHEARDHAVE YrsquoHEARD

- Just about Everyone Company ABC

ldquoThe next big thing in content marketing is videordquo

Its HERE AND ITS BIG

I canrsquot really credit that quote to anybody in particular because itrsquos been said by everyone B2B marketers know

that online video is more than just a trend

If major brands donrsquot already have video content libraries thatrsquos what theyrsquore looking to

create Video assets keep you relevant and help you meet customer expectations

86 of brands will increase their spend on video in 2014

61 of young executives say they will rely more heavily on business-class video within the next 5-10 years

And by 2017 online video will make up nearly 70 of consumer Internet traffic

AND THE FUTURErsquoS LOOKINrsquo BRIGHTAND THE FUTURErsquoS LOOKINrsquo BRIGHT

Based on steady growth in the industry wersquore seeing B2B

brands hiring talent to manage their video presence

Large companies are hiring Directors of Video Strategy left right and center

This ensures that someone has ownership of content assets strategy and that companies are better equipped to produce enough video to meet demand

Under this sort of dedicated leadership wersquove seen some clients produce over 1000 videos within the span of a year

And this is awesome because consistency and frequency are the keys to video marketing success

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 3: Trends in video marketing

Its HERE AND ITS BIG

I canrsquot really credit that quote to anybody in particular because itrsquos been said by everyone B2B marketers know

that online video is more than just a trend

If major brands donrsquot already have video content libraries thatrsquos what theyrsquore looking to

create Video assets keep you relevant and help you meet customer expectations

86 of brands will increase their spend on video in 2014

61 of young executives say they will rely more heavily on business-class video within the next 5-10 years

And by 2017 online video will make up nearly 70 of consumer Internet traffic

AND THE FUTURErsquoS LOOKINrsquo BRIGHTAND THE FUTURErsquoS LOOKINrsquo BRIGHT

Based on steady growth in the industry wersquore seeing B2B

brands hiring talent to manage their video presence

Large companies are hiring Directors of Video Strategy left right and center

This ensures that someone has ownership of content assets strategy and that companies are better equipped to produce enough video to meet demand

Under this sort of dedicated leadership wersquove seen some clients produce over 1000 videos within the span of a year

And this is awesome because consistency and frequency are the keys to video marketing success

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 4: Trends in video marketing

If major brands donrsquot already have video content libraries thatrsquos what theyrsquore looking to

create Video assets keep you relevant and help you meet customer expectations

86 of brands will increase their spend on video in 2014

61 of young executives say they will rely more heavily on business-class video within the next 5-10 years

And by 2017 online video will make up nearly 70 of consumer Internet traffic

AND THE FUTURErsquoS LOOKINrsquo BRIGHTAND THE FUTURErsquoS LOOKINrsquo BRIGHT

Based on steady growth in the industry wersquore seeing B2B

brands hiring talent to manage their video presence

Large companies are hiring Directors of Video Strategy left right and center

This ensures that someone has ownership of content assets strategy and that companies are better equipped to produce enough video to meet demand

Under this sort of dedicated leadership wersquove seen some clients produce over 1000 videos within the span of a year

And this is awesome because consistency and frequency are the keys to video marketing success

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 5: Trends in video marketing

86 of brands will increase their spend on video in 2014

61 of young executives say they will rely more heavily on business-class video within the next 5-10 years

And by 2017 online video will make up nearly 70 of consumer Internet traffic

AND THE FUTURErsquoS LOOKINrsquo BRIGHTAND THE FUTURErsquoS LOOKINrsquo BRIGHT

Based on steady growth in the industry wersquore seeing B2B

brands hiring talent to manage their video presence

Large companies are hiring Directors of Video Strategy left right and center

This ensures that someone has ownership of content assets strategy and that companies are better equipped to produce enough video to meet demand

Under this sort of dedicated leadership wersquove seen some clients produce over 1000 videos within the span of a year

And this is awesome because consistency and frequency are the keys to video marketing success

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 6: Trends in video marketing

Based on steady growth in the industry wersquore seeing B2B

brands hiring talent to manage their video presence

Large companies are hiring Directors of Video Strategy left right and center

This ensures that someone has ownership of content assets strategy and that companies are better equipped to produce enough video to meet demand

Under this sort of dedicated leadership wersquove seen some clients produce over 1000 videos within the span of a year

And this is awesome because consistency and frequency are the keys to video marketing success

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 7: Trends in video marketing

Large companies are hiring Directors of Video Strategy left right and center

This ensures that someone has ownership of content assets strategy and that companies are better equipped to produce enough video to meet demand

Under this sort of dedicated leadership wersquove seen some clients produce over 1000 videos within the span of a year

And this is awesome because consistency and frequency are the keys to video marketing success

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 8: Trends in video marketing

Under this sort of dedicated leadership wersquove seen some clients produce over 1000 videos within the span of a year

And this is awesome because consistency and frequency are the keys to video marketing success

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 9: Trends in video marketing

Online video is now about more than displaying content on the web itrsquos about optimizing your content

You can customize the viewing experience to stand out among your competitors

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 10: Trends in video marketing

Now marketers can

Brand video players to match a websitersquos look and feel Configure video players to interact with elements on a page Leverage calls to action during or after a video And thats just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 11: Trends in video marketing

New developments are affecting the industry

This year wersquore seeing top video marketing platforms focus on integrating with other marketing tools including

Marketing automation platforms CRM systems Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 12: Trends in video marketing

These integrations help you consolidate all marketing data and customer insight in one place for analysis

This helps you make better decisions and you can automate targeted follow up to high-scoring qualified leads

SO HOW DOES THIS HELP MARKETERS SO HOW DOES THIS HELP MARKETERS

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 13: Trends in video marketing

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating ndash everybodyrsquos got a 1080p recording device in their pocket ndash wersquore going to see better videos from marketers and lots more of them

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 14: Trends in video marketing

With unique integrations with MAPs and CRMs content marketers will be able to see whatrsquos resonating and why

Customer insight and analytics will shape video content going forward Yoursquoll modify and amplify your strategy

based on your videorsquos quantifiable performance

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 15: Trends in video marketing

Eventually you wonrsquot have to look for the best content online because the most relevant stuff will find you

Marketing automation will help serve up the perfect video content to the perfect lead at the perfect time

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 16: Trends in video marketing

The futurersquos here and Irsquom very excited to see what marketers bring to the table

For more video marketing insights resources and tips check out the Vidyard Blog

Or follow our SlideShare profile for more content here

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter

Page 17: Trends in video marketing

Also feel free to get in touchndash I love chatting about video marketing

Michael LittCEO amp Co-founder of VidyardMichaelvidyardcom

Follow us on SlideShareSubscribe for blog updatesSubscribe to the bi-weekly newsletterFollow us on Twitter