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CHAT FOR
ELSA PHIL NGAN THIWE ARE
Competitive Analysis
1. Brief 2. What people want 3. What we found 4. Pain points
1. Work process 2. Observation 3. Ideation 4. Testing
1. Prototype & scenarios 2. Future steps
AGENDA
BRIEF
Competitive Analysis
TRELLO ON CHATusers should be able to engage in conversations more
START CHAT ON SPECIFIC TOPIC/RESOURCEwithout overwhelming users. without losing information
CHAT
WHAT PEOPLE WANT
Competitive Analysis
64% YESChat feature on Trello
WHAT PEOPLE WANT
Competitive Analysis
64% YESChat feature on Trello
SURVEY
1700 votes for chat onTrello.com in 2014
“I use this product butCOMMUNICATIONHAPPENS PRIMARILY ELSEWHERE”
51%
STATUS QUO
“I use this product butCOMMUNICATIONHAPPENS PRIMARILY ELSEWHERE”
“I often have to use other products to
WORK AROUND LIMITATIONS”
51%
STATUS QUO
34%
WHAT WE FOUND
Competitive AnalysisPAIN POINTSIN TRELLO
Comments off screen
Competitive AnalysisSOLUTION
Competitive AnalysisSOLUTION
Competitive AnalysisSOLUTION
and many more!
COMPETITORS: CHAT
MAIN COMPETITOR
SLACK: TOAST
MORE FEATURES
MORE FEATURES
MORE FEATURES
INTEGRATION
PAIN POINTS FOR INSTANT MESSAGING
“Writing in IM is TOO LONG.Messages are TOO COMPLEX”
“Allow users TO FAVOURITE ITEMS. Make it EASY TO CREATE A CHAT room about a SPECIFIC TASK.”
“Writing in IM is TOO LONG.Messages are TOO COMPLEX”
“My team uses Slack, yours uses HipChat, WHAT DO WE DO?”
“Trello ALREADY GENERATES EMAIL ADDRESSESFOR TASKS. Why not IM users also? It could broadcast users messages to each other”
“My team uses Slack, yours uses HipChat, WHAT DO WE DO?”
Competitive Analysis
“IM is PRACTICAL BUT INTERRUPTING.”
Competitive Analysis
“IM is PRACTICAL BUT INTERRUPTING.”
“GIVE USERS MORE CONTROL OVER PERSONAL NOTIFICATIONS. Allow users to unsubscribe from integrations on an individual basis”.
“Ideally all communication [...] should be SEARCHABLE FROM A SINGLE TOOL. CHAT COULD CREATE EXTRA NOISE.”
“That’s OK. WE’LL IMPROVE TRELLO’S SEARCH FEATURES!”
“Ideally all communication [...] should be SEARCHABLE FROM A SINGLE TOOL. CHAT COULD CREATE EXTRA NOISE.”
WORK PROCESS
FEATURE MAP
DESIGN HYPOTHESIS
Easier collaborations between Teams
DESIGN HYPOTHESIS
Easier collaborations between Teams
Improvenotifications for individuals+
DESIGN HYPOTHESIS
Easier collaborations between Teams
Improvenotifications for individuals
Enhance search for more efficiency+ +
DESIGN HYPOTHESIS
Easier collaborations between Teams
Improvenotifications for individuals
Enhance search for more efficiency
Stay on Trello to talk about tasks
+ +Eliminate/ Reduce unwanted distractions +
DESIGN HYPOTHESIS
Easier collaborations between Teams
Improvenotifications for individuals
Enhance search for more efficiency
Stay on Trello to talk about tasks
Communicateacross different platforms
+ + Eliminate/ Reduce unwanted distractions
Allow users to share resources easily
+
+
PERSONA 1PAUL JOHNSON Project Manager
34 years old, has a girlfriend London
Works for a small company of 20 people for 6 years already and needs and loves to travel the world with his girlfriend to balance his stressful job.
“Good communicationneeds structure”
PERSONA 2EMMA CASSIDY Senior Graphic Designer
28 years old, Single London
She is about start a new job in the company that Paul works in.Emma loves to read books and Design magazines, but most of all she loves to spend time with her friends.
“The best tool to organise don’t have the best features to communicate or save documents.”
OBSERVATION WHERE TO PUT FEATURES?
Competitive AnalysisANALYSED LAYOUTS: BOXES
Competitive AnalysisANALYSED LAYOUTS: FULL SCREENS
Competitive AnalysisANALYSED LAYOUTS: TRELLO BOARD
IDEATION
DESIGN SPRINTS
IDEAS
POSITION: - integrated into menu bar - multiple chat boxes at bottom
CHAT ON SPECIFIC TOPIC/SOURCES: - generated from cards in lists - shown in the right bar
IDEAS
POSITION: - integrated into menu bar - multiple chat boxes at bottom
CHAT ON SPECIFIC TOPIC/SOURCES: - generated from cards in lists - shown in the right bar
BETTER SEARCH & FINDS - bookmarks - more detailed filter on
REDUCE NOISE: - status - notifications
TESTING
PAPER PROTOTYPE
REMOVED and CHANGED elements, like symbols
and order of multiple chats
PAPER PROTOTYPE
Added the MAIN CHAT FOR PROJECT TEAM
PAPER PROTOTYPE
INTERESTING FINDS
Holiday vs. busy
horizontal tab vs. vertical tab
Text and Symbols aresometimes unnecessary
PAPER PROTOTYPE
ALLOW TRELLO TO INTEGRATE BETTER WITH OTHER CHATS
REDUCE FURTHER NOISE Turn long messages into posts EXTRACT PARTS OF CHAT TO SENDE. g. results to clients
FUTURE STEPS
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