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Welcome to the Personal Brand EraOpportunities and trials in the travel world to leverage Personal Brands
Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
www.flickr.com/photos/lord-jim/3574449675
Photos thanks to: www.time.com
Meet Hannagan
http://www.lasvegassun.com/history/video/
“The Hannagan Method”
www.flickr.com/photos/bratha/3212438828
www.flickr.com/photos/abcdz2000/4443413327
Roosters + Explosions
★ The Personal Brand Era
★ Social Objects
★ Strategy above all
Find this presentation:www.slideshare.net/eschipul
Let’s talk about...
www.flickr.com/photos/mattcameasarat/3842296392
Welcome to the Personal Brand Era
www.flickr.com/photos/pilax/38289753
The Personal Brand environment
www.flickr.com/photos/14516334@N00/658457636/
AsynchronousFaulty, Redundant Communication(like old people)
(it’s evolution baby!)
Information Overload
source: “Living Systems”
Hi, I’m happykatie
More than just a person
The Big Idea:
Personal Brands are Profitable for Your Businesswww.flickr.com/photos/joshuacraig/3075437046
Grow your footprint + impact
27 on Twitter14,065 followers
27 on Facebook12,446 friends
A tangible Win-Winwww.dstagg.com www.schipul.com
3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new customers
$7,500 Billboard = 300 new customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/http://www.flickr.com/photos/29970359@N07/3373700426/
Elements of The Personal Brand Era
1. Story2. Creation3. Curation4. Distribution5. Monitoring6. Terms of Service
Read more: http://bit.ly/pb-era
So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
What makes a Story?
Let’s talk about YOU
Tell people how to talk about you.
(or they won’t)
www.flickr.com/photos/51035655711@N01/23278242/
Brand naming
1.
2.
3. SHORT!
Businesses can help Personal Brands
Recruit internally for Personal Brandswww.schipul.com/personalbrands
Twitter/Facebook+ Personal Brands
+ PR Strategy = Increased Profits
Big Idea:
www.flickr.com/photos/lord-jim/3571566833
Create Social Objects
www.flickr.com/photos/pilax/38289753www.flickr.com/photos/pilax/38289753
Social Objects
@gapingvoid
Who is telling and sharing your Story - RIGHT NOW?www.marfashadows.com
#marfa
Maximize connections, create beautiful archives to sharewww.facebook.com
Give + get back - find those Win-Win relationshipswww.twilightandtea.com
Video is a big, big, big deal - NO EXCUSESwww.apple.com/ipad // www.theflip.com
Connect community with an ‘experience’ + they’ll talkwww.greatwolflodge.com
#chevygwl
Twitter keeps everyone in the knowWhat value can you create?
Ben Gillinwww.twetches.com
1. Research
2. Strategic Planning
3. Implementation
4. Evaluation
www.flickr.com/photos/lord-jim/3575274990
Strategy Above All
www.flickr.com/photos/pilax/38289753
1. Research
www.flickr.com/photos/lord-jim/3575271834
www.google.com/alerts Email updates for your company
name and keywords
http://alerts.yahoo.com Yahoo! alerts you of any occurrences
of defined terms and names
www.technorati.com Email updates for your company
name and keywords
http://search.twitter.com Search Twitter for what’s being
said about you
Are you a good listener?
2. Strategic Planning
www.flickr.com/photos/lord-jim/3571575685
“What’s your Brand? If you can’t answer that question
about your own Brand in 2 or 3 words, your Brands in trouble.”
~ Al Ries
3. Implementation
www.flickr.com/photos/lord-jim/3574474673
This isn’t new...
4. Evaluation
www.flickr.com/photos/lord-jim/3574452593
The Brand Development Cycle
Analytics tools exist - but you decide successwww.google.com/analytics + www.scoutlabs.com
Let’s talk about threats...
Who are your rock stars?
1.Human/Asynch = Better
2.Personal Brands are Profitable
3.Create Social Objects
4.TELL them how to talk about YOU
www.flickr.com/photos/ladymixy-uk/3649349353
Big Idea Review
A quick review...
• Facilitate Personal Brands
• Create Social Objects
• Think & Execute Strategy
You are your own Brand, make it work for you
Find this presentation: www.slideshare.net/eschipul
Ed SchipulEmail: [email protected] Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
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