Build a service-oriented leadership brand to differentiate capabilities and elevate professional influence.While leadership training has been the #1 priority of organizations for three years running (McLean & Company’s HR Trends and Priorities for 2014), many organizations struggle to get adequate funding for training initiatives. Train mid-level managers and directors to create their own leadership brand and make it come to life.Leadership branding exists in the space in between organizational and personal branding, capitalizing on the merits of both.Leadership branding creates the opportunity for better customer reach and an improved reputation for the leader and the organization they work for. Leadership branding training teaches leaders how to create organizationally aligned brands that represent their authentic leadership skills in a positive, confident way.Consumers are trusting the media and organizations less, and individuals more. Organizational brands are losing traction. The increasing popularity of social media means that individual thought leadership is becoming more and more common. When people think of organizations now, they think of the key players at that company.This is why leadership branding is so important. Managers aren’t aware that they already have a brand, whether it’s actively managed or not. Their stakeholders are reacting to their brand everyday, and they could be missing out on the opportunity to influence how these stakeholders are reacting.Make the Case for Manager Training Discuss how to gain stakeholder buy-in for leadership training, the costs and benefits of internal vs. external training, and metrics to judge training success.Prepare for Leadership Branding Training Discuss module selection, logistics, and content customization. Review the 360 degree feedback tool and the Craft Your Leadership Brand training deck.Conduct Training on Leadership Branding Train managers to craft their leadership brands.Evaluate Training Effectiveness Review training session results, as well as any suggested training modifications.

http://hr.mcleanco.com/research/ss/high-impact-leadership-train-managers-to-craft-their-leadership-brand