How to Track Your Digital CommunicationIn 15 Minutes a Week
Potential Audience
General Audience
Engaged Audience
Active Audience
LISTENING
LISTENING
• Your pages• Relevant topics• Related groups• Region
• Inspiration• Education• News
TRAFFIC vs. EGAGEMENT
TRAFFIC vs. EGAGEMENT
TrafficSocial Media Followers Website Visits / Page ViewsEmail Opens
TRAFFIC vs. EGAGEMENT
TrafficSocial Media Followers Website Visits / Page ViewsEmail Opens
EngagementSocial Media Comments and SharesWebsite Time SpentEmail Opens
TRAFFIC & EGAGEMENT
TRAFFIC & EGAGEMENT
TRAFFIC & EGAGEMENT
TRAFFIC & EGAGEMENT
CONVERSION
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