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Test PrepBusiness Model
Business Summary Keeping pace with the new technology Toppers Infocomm. (P) Ltd. has joined the neweducation revolution that is set to sweep India. Toppers has introduced topperselearningto provide online Education. Topperselearning provides high quality learning services helping Students, Institutes, Corporates and different organizations to maximize their learning skills, productivity, proficiency and satisfaction. With strong focus on content,mobile learning, globalization and learning infrastructure services, Toppers is poised to provide end to end elearning services. Toppers elearning has introduced India's first online assessments for various schools, boards and competitive entranceexaminations.
Delivery Model Face to Face Classroom Learning Real Time Live Interactive Learning Online Learning Anytime Anywhere Online Assessment (Topic wise Tests and All India Test Series ) Correspondence Course All India Test Series (Offline Tests )
Courses Online Learning and Test for IIT-JEE Online Learning and Test for MBA Online Learning and Test for Current Affairs and General Studies Online Test and Learning for K-12 Online Test and Learning for SAT, Olympiad, GRE, GMAT and TOEFL
Print Adequate brochures and prospectus for the product Advertise through Emails, SMS, and Websites Acquire Franchisees in selected cities Acquire Schools to offer our learning program Advertise in Newspapers and TV Nationwide or region-wise as per requirement Advertise through Posters, Banners & leaflets
Sales Strategy
Brand EquityTo increase brand equity of our brand, we would also like to do the below mentionedactivities: To tap the students of certain schools directly by conducting online tests, giving enrollment
free of cost to our correspondence Programs based on their talent which will be justified on the basis of their board exam marks as well as marks obtained in the Tests conducted by us. Like DPS RK Puram, DPS Mathura Road, DPS Bokaro, Shyamali Ranchi, Loyola Jamshedpur, South Point Kolkata, La Martineer Kolkata, MVN Faridabad, St Michaels Patna and DPS Patna.
Apart from this, we will also distribute Laptops to selected top 100 students from various schools.
Our Proposed Centres
New Delhi / NCR
Kalu SaraiJanakpuriPunjabi BaghPitampura / RohiniNoida
Our Strengths
Real Time Interactive Learning enabled in Own Centres, Franchisee Centres and Schools. Toppers with 14 years of hard core experience in the field. Will have best of the educators from the industry. Online Learning Materials are self explanatory in nature. Unlimited online practice tests and mock tests. Comparison of scores by the students regularly across locations. Online Doubt Clearing and Chat facility Centralized delivery of content. Pricing the product. Our reach to the students in the Online Learning Environment. Convenience to attend classes for the students. Engaging Learners anytime anywhere Marketing strength through Franchisees across locations in India.
Opportunities in the Market Can reach students even in remote locations. Economically viable for the parents in terms of relocation expenses. Our pricing and the product package will be a good bargain for the students. We can place our product far ahead of the competition. We can place the product as a viable option to the schools in terms of learning and also financial
benefit to the schools. Students in smaller cities will not leave their cities for the big city in the name of quality Education. Timing of our classes will save time every day for the student and regular school classes will not be
missed by the students. We will also offer the classes in a city center (Either through own centre or Franchisee Centre).
Integrated Learning SolutionToppers is perhaps the only institute that has a unique approach to learning. We call it the learner – centric attitude. That’s why we emphasize on Integrated Learning.Integrated Learning consists of Learn, Assess, Reinforce, Support and Validate which guides the student through each stage of learning cycle.
Learn : Select the blend of classroom and /or Online learning that best fits yourlearning goals, budget and schedule.Classrooms Educator – led training.Real Time live interactive learningOnline Learning –Anytime AnywhereIntegrated solution
Assess: Personal consultation and Online unlimited practice tests and Mock Tests determine your current competencies and enhances your skill level to its best.
Online Unlimited Practice TestsOnline Mock Tests
Integrated Learning SolutionReinforce: Additional resources including Online Learning Material, Online Doubt clearing
and chat facility, Students Forum, Help Desk Services ensure your learning is effectively applied.
Learning GuideOnline Learning MaterialsOnline Reference BooksLearning GuaranteeDigital Library
Support: The Integrated Learning Manager provides access to services and resources ensuring continuous support.
Customized On-Site SupportHelp Desk ServiceKnowledge Share ForumLearning Administration
Integrated Learning SolutionValidate :
Course Evaluations and Post Class Assessments ensures that you have achieved your
learning goals. Post Class Assessment Tests Unlimited Online Practice Tests Online Mock Tests AIR
IIT JEE PROJECTION FOR 3 YEARS
1st Year 2nd Year 3rd Year
REVENUENo of Students
Course Fee
Amount (in Lakhs)
No of Students
Course Fee
Amount (in Lakhs)
No of Students
Course Fee Amount
Class Room Programme
Face to Face Classroom Learning
1yr Programme 500 65000 325.00 1000 65000 650.00 2000 75000 1500.00
2yr Programme 500 120000 600.00 1000 120000 1200.00 2000 140000 2800.00
Real Time Live Interactive Learning
1yr Programme 65000 0.00 500 65000 325.00 1000 75000 750.00
2yr Programme 120000 0.00 500 120000 600.00 1000 140000 1400.00
Online Learning 5000 4000 200.00 10000 4000 400.00 15000 4000 600.00
Learning Content
Daily Practice Paper
Question Bank (Objective)
Question Bank (Nuumericals)
Online Test
Online Test 10000 2000 200.00 15000 2000 300.00 20000 2000 400.00
Topic-wise Online Test
All India Online Test Series
IIT JEE PROJECTION FOR 3 YEARSCorrespondence Course
Study Material 1000 12000 120.00 3000 12000 360.00 5000 12000 600.00
Success File 5000 2000 100.00 10000 2000 200.00 20000 2000 400.00
All India Test Series 2000 4000 80.00 5000 4000 200.00 10000 4000 400.00
TOTAL REVENUE 1625.00 4235.00 8850.00
EXPENDITURE
CONTENT
Content Development 200.00 50.00 30.00
Content Review 30.00 30.00
TOTAL (A) 200.00 80.00 60.00
TECHNOLOGY COST
STUDIO COST 40.00
BROADBAND COST 100.00 100.00
TOTAL (B) 140.00 100.00
MARKETING COST
Advertisement & Publicity 500.00 700.00 1300.00
Travelling & other Expenditure 1% 16.25 42.35 88.50
TOTAL (C ) 516.25 742.35 1388.50
IIT JEE PROJECTION FOR 3 YEARS
ADMINISTRATION
Rent (New Delhi) 1 0.75 6.75 9.45 9.92
Salary (Administrative staff)
Head( Knowledge Resource) 1 0.35 3.15 4.24 4.28
Head (Marketing) 1 0.6 5.40 7.27 7.34
Head (Student Affair) 1 0.15 1.35 1.82 1.84
Graphic Designer 1 0.15 1.35 1.82 1.84
Technical Lead 1 0.15 1.35 1.82 1.84
HR+Admin 1 0.15 1.35 1.82 1.84
Accounts 1 0.1 0.90 1.21 1.22
Receptionist 1 0.15 1.35 1.82 1.84
Office Boy 1 0.05 0.45 0.61 0.61
Security 1 0.08 0.72 0.97 0.98
Communication 0.05 0.45 0.60 0.60
Electricity 0.1 0.90 1.20 1.20
Stationary 0.50 0.50 0.50
Printing( Correspondence) 55.00 140.00 250.00
Printing( Classroom) 0.00 60.00 120.00
Postal Charges 8.00 19.00 35.00
Management Cost 54.00 120.00 144.00
Misc. 2.00 4.00 6.00
TOTAL (D) 144.97 378.14 590.85
IIT JEE PROJECTION FOR 3 YEARS
CENTRE COST (5 Centres)
Rent (5 Centres) 42 120.00 126.00
Salary (Centres Staff)
Centre Coordinator 0 0 0.00 5 0.15 9.00 5 9.90
Classroom Coordinators 0 0 0.00 5 0.15 9.00 10 9.90
Coordinator- Correspondence 1 0.2 1.80 1 0.22 2.64 1 2.90
Faculty 6 1 54.00 20 1 240.00 40 264.00
Councellors 0 0 0.00 10 0.15 18.00 10 19.80
BDE 0 0 0.00 10 0.1 12.00 10 13.20
Executive 4 0.08 2.88 4 0.088 4.22 8 4.65
Operators 4 0.1 3.60 4 0.1 4.80 4 5.28
Office Boy 0 0 0.00 5 0.05 3.00 10 3.30
Security 0 0 0.00 5 0.07 4.20 5 4.62
Maintenance cost for H/w and S/w 5.00 5.50
TOTAL(E) 104.28 431.86 469.05
CENTRE DEVELOPMENT COST
Infrastructure Dev. Cost(5 centres) 150.00
Security Deposit against Rent(3 months) 30
Hardware & Software Cost 250 100.00
TOTAL(F) 280.00
TOTAL EXPENDITURE(A+B+C+D+E) 911.50 1652.36 2464.40
OPERATING PROFIT 713.50 2582.64 6385.60
PROFIT MARGIN % 128.39 156.30 259.11
Financial HighlightsCourses 1st year 2nd year 3rd year
Class Room Programme
Face to Face Classroom Learning 925.00 1850.00 4300.00
Real Time Live Interactive Learning 0.00 925.00 2150.00
Online Learning 200.00 400.00 600.00
Online Test 200.00 300.00 400.00
Correspondence Course 220.00 560.00 1000.00
All India Test Series 80.00 200.00 400.00
Total Revenue (in Lakhs) 1625.00 4235.00 8850.00
Content Cost (A) 200 80 60
Technology Cost (B) 0.00 140.00 100.00
Marketing Cost ( C) 516.25 742.35 1388.50
Administration Cost (D) 90.97 258.14 446.85
Centre Cost (E) 104.28 431.86 469.05
Centre Development Cost (F) 280.00 0.00 0.00
Total Expenditure (A+B+C+D+E) (in Lakhs) 911.5 1652.35 2464.4
Operating Profit 713.50 2582.65 6385.60
Profit Margin% 128.391 156.302 259.114
Summary
Year 1st yr 2nd yr 3rd yr
Total Revenue (in Lakhs) 1625.00 4235.00 8850.00
Total Expenditure (in Lakhs) 911.50 1652.35 2464.40
Plan for use of fund 1st yr 2nd yr 3rd yr
Content Cost (A) 200 80 60
Technology Cost (B) 0.00 140.00 100.00
Marketing Cost ( C) 516.25 742.35 1388.50
Administration Cost (D) 90.97 258.14 446.85
Centre Cost (E) 104.28 431.86 469.05
Centre Development Cost (F) 280.00 0.00 0.00
Total Investment (A+B+C+D+E+F) (in Lakhs) 991.5 1652.35 2464.4
Operating Profit 713.5 2582.64 6385.6
Profit Margin% 128.39 156.3 259.11
Financial HighlightsFinancial Highlights
1625
4235
8850
712
1652
2464
914
2583
6386
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
1 2 3
Year Wise Projection
Fig
ure
s in
La
kh
s
Total Revenue Total Expenditure Operating Profit
Revenue Projection Course & Year-Wise
Revenue Projection Course & Year-Wise
925
0 200 200 220 80
16251850
925400 300 560
200
42354300
2150
600 4001000
400
8850
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Face to FaceClassroomLearning
Real Time LiveInteractiveLearning
O nlineLearning
O nline Test CorrespondenceCourse
All India TestSeries
Total Revenue(in Lakhs)
figu
res
in L
akhs
1st Year 2nd Year 3rd Year
Expenditure Projection Year Wise
Expenditure Projection Year Wise
2000
31691 104
280
712
80 140
742
258432
0
1652
60 100
1389
447 469
0
2464
0
500
1000
1500
2000
2500
3000
Content Cost TechnologyCost
MarketingCost
AdministrationCost
Centre Cost CentreDevelopment
Cost
TotalExpenditure(in
Lakhs)
figu
res
in L
akhs
1st Year 2nd Year 3rd Year
Online Test For CATMBA is one of the most sought after degrees in the world because of its value to peoplein business and administration. An MBA degree can benefit those in positions in business andmanagement, especially those in executive and managerial positions. An MBA Program offers a range ofbenefits for the successful applicant, including:
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MBA Projection for 3 years
1st Year 2nd Year 3rd Year
REVENUENo of Students
Course Fee
Amount (in Lakhs)
No of Students
Course Fee
Amount (in Lakhs)
No of Students
Course Fee
Amount (in Lakhs)
Online Test 25000 2000 500.00 40000 2000 800.00 60000 2000 1200.00
Online Learning 25000 4000 1000.00 50000 4000 2000.00
Learning Content
Daily Practice Paper
Question Bank (Objective)
Question Bank (Subjective)
Online Test
Correspondence Course
Study Material 5000 15000 750.00 15000 15000 2250.00
TOTAL REVENUE 500.00 2550.00 5450.00
MBA Projection for 3 yearsEXPENDITURE
CONTENT
Content Development 100.00 200.00 250.00
Content Review 30.00 30.00
TOTAL (A) 100.00 230.00 280.00
MARKETING COST
Advertisement & Publicity 200.00 400.00 500.00
Travelling & other Expenditure 1% 5.00 25.50 54.50
TOTAL (B ) 205.00 425.50 554.50
PRINTING COST
TOTAL ( C) 150.00 450.00
OPERATIONAL COST
TOTAL (D) 2% 10.00 51.00 109.00
TOTAL EXPENDITURE (A+B+C+D) 315.00 856.50 1393.50
OPERATING PROFIT 185.00 1693.50 4056.50
PROFIT MARGIN % 37.00 66.41 74.43
Financial HighlightsCourses 1st year 2nd year 3rd year
Class Room Programme
Face to Face Classroom Learning 925.00 1850.00 4300.00
Real Time Live Interactive Learning 0.00 925.00 2150.00
Online Learning 200.00 400.00 600.00
Online Test 200.00 300.00 400.00
Correspondence Course 220.00 560.00 1000.00
All India Test Series 80.00 200.00 400.00
Total Revenue (in Lakhs) 1625.00 4235.00 8850.00
Content Cost (A) 200 80 60
Technology Cost (B) 0.00 140.00 100.00
Marketing Cost ( C) 316.25 742.35 1388.50
Administration Cost (D) 90.97 258.14 446.85
Centre Cost (E) 104.28 431.86 469.05
Centre Development Cost (F) 280.00 0.00 0.00
Total Expenditure (A+B+C+D+E) (in Lakhs) 711.5 1652.35 2464.4
Operating Profit 913.50 2582.65 6385.60
Profit Margin% 128.391 156.302 259.114
SummaryYear 1st yr 2nd yr 3rd yr
Total Revenue (in Lakhs) 1625.00 4235.00 8850.00
Total Expenditure (in Lakhs) 711.50 1652.35 2464.40
Plan for use of fund 1st yr 2nd yr 3rd yr
Content Cost (A) 200 80 60
Technology Cost (B) 0.00 140.00 100.00
Marketing Cost ( C) 316.25 742.35 1388.50
Administration Cost (D) 90.97 258.14 446.85
Centre Cost (E) 104.28 431.86 469.05
Centre Development Cost (F) 280.00 0.00 0.00
Total Investment (A+B+C+D+E+F) (in Lakhs) 991.5 1652.35 2464.4
Operating Profit 913.5 2582.64 6385.6
Profit Margin% 128.39 156.3 259.11
Financial Highlights
Financial Highlights
500
2550
5450
315
857
1394
185
1694
4057
0
1000
2000
3000
4000
5000
6000
1 2 3
Year Wise Projection
Fig
ure
s in
La
kh
s
Total Revenue Total Expenditure Operating Profit
Revenue Projection Course & Year-Wise
Revenue Projection Course & Year-Wise
500
0 0
500800
1000750
2550
1200
20002250
5450
0
1000
2000
3000
4000
5000
6000
O nline Test O nline Learning Correspondence Course Total Revenue (in Lakhs)
figur
es in
Lak
hs
1st year 2nd year 3rd year
Expenditure Projection Year Wise
Expenditure Projection Year Wise
100205
0 10
315230
426
15051
857
280
555450
109
1394
0
200
400
600
800
1000
1200
1400
1600
Content Cost (A) Marketing Cost ( B) Printing Cost ( C) O perational Cost (D) TotalExpenditure(A+B+C+D)
(in Lakhs)
figur
es in
Lak
hs
1st year 2nd year 3rd year
Thanks
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