Specific What exactly do you want to achieve?
The more specific your description, the bigger
the chance you'll get exactly that.
S.M.A.R.T. goal setting clarifies the difference between
'I want to be a millionaire' and
'I want to make €50.000 a month for the next ten years by creating a new software product'.
Specific Questions you may ask yourself when setting your goals
and objectives are: § What exactly do I want to achieve?
§ Where? § How? § When?
§ With whom? § What are the conditions and limitations? § Why exactly do I want to reach this goal?
M easurable You have to be able to determine
if the goals are reached, the goals must be sufficiently
measurable. Examples of what can be measured are eg.
quantity, quality, time and cost.
A chievable Goals should be achievable; they should
stretch you slightly so you feel challenged, but defined
well enough so that you can achieve them.
You must possess the appropriate knowledge,
skills, and abilities
needed to achieve the goal.
R ealistic
“Can it be done ?”.
When the goal is not realistic, it demotivates you and your employees
T imely
Goals should be linked to a timeframe
that creates a practical sense of urgency,
the goal should have a timeline during which the objective is
supposed to be realized.
POSITIVE FORM The negative form can be disempowering
your subconscious mind reads all statements that you feed it as being positive.
So if you state “I don’t want to be a loser” your subconscious mind hears “I want to be a loser”.
You have to say I want to win or I’m a winner!!!
2: Set your Marketing Objectives
for each channel
You have to set a deadline for achieving the goal
your efforts, resources and attention may be pulled in correct direction.
you know which primary and secondary social networks you should focus on.
Ex. increase your likes on your Fan Page on Facebook in November
and Lead the new audience to your website
in December
3: Identify your Audience
Define your TARGET:
AGE
GENDER INTERESTS
LOCATIONS… in the right channel (Linked-in, Facebook, Google+, …) at the DAY and the TIME that you decided with a SIMPLE and CLEAR message
4: Study your Competitors
Researching your competitors gives you an idea of
what’s working, so at first you can MODEL those successful strategies, in
this way you begin to TEST how it works and then you will create your own contents.
WHAT they write, HOW (humorous, promotional, etc.), WHEN and how they’re answering to their fans.
5: Create a Content Strategy
There are 3 main components to a successful social media content strategy:
type of content, time of posting and
frequency of posting.
6: Allocate Budget and Resources
7: Create your team Assign Roles • Who search images and create visual contents • Who create written content • Who share posts and manage your community • Who control post before they will be published • Who will immediatly edit in case of mistakes? • Who create and manage your campaign? • Who will respond during the week-end?
CALL TO ACTION ATTENTION!!!
Remember to write at the end of your POSTS a CALL TO ACTION
A call-to-action (usually abbreviated as CTA) is a text that prompts your visitors to take action.
The action you want people to take could be anything: sign up for a newsletter, get a coupon, attend an event,
download an ebook, etc.
EDUCATE YOUR AUDIENCE 1. Connect with your audience using empathy (they need to
TRUST IN YOU) 2. Follow your followers on their social accounts, be polite
and sociable, you are still not a Diva 3. In you call to action ask only ONE THING, One UNIQUE ACTION. (Check it out my video, Sign up for my newsletter, Download a free ticket, Share with your friends,...)
ELISA:
IT’S BETTER GIVING VALUES/
GIFTS THAN ASKING!!
#1: Identify Business Goals #2: Set your Marketing Objectives #3: Identify your Audience #4: Study your Competitors #5: Create a Content Strategy #6: Allocate Budget and Resources #7: Create your team
What you have learned today:
WHAT DO YOU HAVE TO DO NOW?!? Define
§ type of content, § time of posting
§ frequency of posting. § what you want/like § study Competitors
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