THE PREMIERE FULL-SERVICE PINTEREST MARKETING SOLUTION

Top 3 Tips For Retailers From the Most-Followed Pinterest Users.

Who HelloSociety surveyed:

What we asked: What advice would you give to merchants who want to optimize their images for Pinterest to get the most repins?

The 3 Pinterest Tips We Heard the Most…

1.) Show your product in a real life setting.

“If you sell vases, show not just the

vase “but a vase in a room on a table,” advises pinner

Rowena Murilla (1.6M+ followers). If you sell clothing, don’t show just “an empty shirt, but a shirt on

a girl down the street, looking

great.”

68.4% of top pinners agree merchandise displayed in lifestyle/editorial image get repinned more often than items on a plain white background.

2) Vertical images are better than horizontal

images…way better.“Sometimes I see

gorgeous images that are shot

horizontally, and I don’t pin them because I know they’ll show up

really small on my board,” says

Audrey Wagner (850K followers).

“Vertical stands out more.”Andrew von Rosenbach (290K followers) agrees, saying

that brands should “optimize width:height for about a 1:3

ratio,” which has the ”highest impact and the most

visibility.”

3) Avoid images with marketing copy like

logos, price tags and watermarks.

Sarah Fogle (3.8M followers) says that “one great pinned image (without logos) is better than four mediocre images with marketing copy – both for your brand and my following.”

Hilma Önnudóttir (1M+ followers) tells brands that things like “big price tags make pins look too much like marketing material.”

HelloSociety is a full-service Pinterest marketing and technology firm that helps brands optimize their efforts through strategic partnerships with influential pinners, robust Pinterest analytics, creative consulting and more. HelloSociety evolved from its roots in HelloInsights, a comprehensive analytics platform that launched in April 2012. For additional information, please visit www.hellosociety.com/ .