Google+: Top 3-Tips for More Success

Michelle Post, Ph.D., CSMS +MichellePostPhD

Lessons to Learn • Google+ Statistics • Why Does It Matter? • Creating a Profile (About) • Creating Circles of Influence • “Share What’s New . . .” • Best Times to Post on G+ • Resources

©Michelle Post, Ph.D., CSMS

Google+ Statistics

©Michelle Post, Ph.D., CSMS

The numbers say . . . • Number of registered users: 1.15 B • Number of monthly active users: 359 M • Number of monthly users: 201.6 M • Gender: 62% are Men and 38%

Women • Generations monthly visits: Golden –

15.4%, Baby Boomers – 35%, Gen-X – 23%, Gen-Y – 28% & Gen-Z – 29%

• Average time spent on G+ monthly – 7 Minutes

Resources for Stats: Digital Marketing Ramblings and Social Media Today

Why Does G+ Matter?

©Michelle Post, Ph.D., CSMS

Your Guide to Google+ . . . - http://www.pinterest.com/pin/448600812855641796/

Creating a Profile (About) Steps 1. Create a Google Account - http://bit.ly/1daEcJG 2. Join Google+ 3. Create a G+ Business Page -

http://www.google.com/+/business/ 4. Create a Profile - About 5. Create Circles 6. Add People 7. Write a Strategy 8. Begin Posting 9. Create Communities 10. Engage

©Michelle Post, Ph.D., CSMS

ABOUT • People

• In Your Circles • Have You in Circles

• Work • Occupation • Skills • Employment

• Places • Contact Information • App with Google+ Sign-In • Story

• Tagline • Introduction • Bragging Rights

• Education • Basic Information • Links

• Google+ URL • YouTube • Other Profiles • Contributor To • Links

Creating Circles of Influence Types of Circles • Personal • Professional • Industry • Competitors • Research • Friends / Family

Resources • Mastering Circles: The Key to

Success on Google+ • Mastering Circles Community • Google+ Circles: The Unanswered

Questions, Answered! • Using Google Plus Circles

Effectively • How to Use Google+ Circles to

Build Your Brand (or Blog)

©Michelle Post, Ph.D., CSMS

• Co-Workers • Alumni • Passions • Hashtags • Local Faves • And so many

more

“Share What’s New . . .”

• Video - YouTube • Format Enriched

Content • Photos • Blog Posts • Hashtags • Private / Public

Content • Community Posts • Hangouts

©Michelle Post, Ph.D., CSMS

Resources • The Guide to Creating Shareable

Content on Google+ • Google+ Features to Improve

Marketing • 13 Google+ Tools to Improve Your

Marketing

Best Times To Post on Google+

©Michelle Post, Ph.D., CSMS

To see the full Infographic read: The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest

RESOURCES: EXPERTS, COMMUNITIES, INFOGRAPHICS, VIDEOS, CHEAT SHEETS/CHECKLISTS, & BLOGS/ARTICLES

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Experts

Google+ Experts • +Ronnie Bincer • +Chris Brogan • +Guy Kawasaki • +Dave Kerpen • +Stephan Hovnanian • +Jesse Stay • +Jesse Wojdylo

©Michelle Post, Ph.D., CSMS

• +C.C. Chapman • +Ian Cleary • +Heidi Cohen • +Ric Dragon • +Ann Handley • +Nick Kellet • +Neal Schaffer • +Ann Smarty • +Mark Traphagen

Additional Resources: G+ Communities

Communities • Google+ Pro Tips -

https://plus.google.com/u/0/communities/105248841768188069608 • Google+ Simplified -

https://plus.google.com/communities/107248771498928586959 • Google+ Helper -

https://plus.google.com/communities/105619967999215909743 • Google+ Newbie -

https://plus.google.com/communities/113121062079058075932 • Google+ For Small Business -

https://plus.google.com/communities/100733314294792518208 • The G+ Resource -

https://plus.google.com/communities/114333689953043107221 • Google+ Help -

https://plus.google.com/communities/115758385206378551362 • G+ Updates - https://plus.google.com/communities/117826457344247074938 • The Google+ Resource -

https://plus.google.com/communities/114333689953043107221

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Infographics

Infographics • 64 Google Plus Tips and Branding Strategies -

http://blog.tweetsmarter.com/google-plus/64-google-plus-tips-and-branding-strategies/

• The State of Google Plus [Infographic] - http://www.brandwatch.com/2014/02/the-state-of-google-infographic/

• The Ultimate Google Plus Posting Guide - http://bit.ly/1kiX6Ba • Google+ Posting Guide [Infographic] - http://gosocializeme.com/blog/how-to-

post-on-google-infographic/ • How to Use Google+ for Business [Infographic] -

http://socialmarketingwriting.com/how-to-use-google-for-business-infographic/

• Google+: What’s in it for business [Infographic] - http://www.slideshare.net/searchmojo/search-mojo-googleplusforbusinessinfographic

• Why Your Business Should Be on Google+ [INFOGRAPHIC] - http://socialmediatoday.com/irfan-ahmad/1890056/google-plus-for-businesses-infographic

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Videos

Videos • Lynda.com YouTube Channel -

https://www.youtube.com/channel/UCikzJG7RbnNZhKLqqaXRM6A • How To Create a Google+ Account – 2014 -

https://www.youtube.com/watch?v=OZPlL4qFoms&list=PLVODYj2uxE84vnU4qJAOk9OG7K-KusTx6

• Introduction to Google+ - https://www.youtube.com/watch?annotation_id=annotation_1104704671&feature=iv&src_vid=N3pq3bLfuRY&v=3FSOhJCio-M

• Google+ tutorial: Creating a Google+ profile - https://www.youtube.com/watch?v=EIcMVgwBNr0

• How To Create a Google+ Circle - https://www.youtube.com/watch?v=_2AEymyw7UA&list=PLVODYj2uxE84vnU4qJAOk9OG7K-KusTx6

• Complete Guide to Google Plus Circles and Communities (updated) - https://www.youtube.com/watch?v=jUCu5e_fyeg

• Google+ tutorial: Customizing a Google+ page - https://www.youtube.com/watch?v=nOigznvhSMA

• Google+ tutorial: Starting a conversation - https://www.youtube.com/watch?v=9flwJQMmbW4 • Google+ tutorial: Why use Google Pages on Google+ - https://www.youtube.com/watch?v=B-

V5VEHRFQY

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Cheat Sheets & Checklists

Cheat Sheets & Checklists • Andrea Vahl G+ Checklist – http://www.andreavahl.com/social-media/google-

checklist-infographic.php • Google+ Cheatsheet - http://www.bitrebels.com/social/google-tips-and-

shortcuts-effectiveness/ • The Complete Google+ Cheatsheet -

http://www.pinterest.com/pin/448600812855576693/ • 7 Point Checklist to Dominate Your Personal Brand Using Google Plus -

http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/ • Google+ Dimensions Cheat Sheet -

http://www.techwyse.com/blog/infographics/google-dimensions-cheat-sheet/ • Google+ Cheatsheet - http://visual.ly/google-cheat-sheet-0 • 5 Step Google Plus Checklist to Help You Create more Interaction -

http://www.reviewzntips.com/google-plus-checklist/ • Checklist for Setting Up Your Google Plus Business Page -

http://fitsmallbusiness.com/checklist-for-setting-up-your-google-plus-business-page/

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Blog Posts & Articles

©Michelle Post, Ph.D., CSMS

Blogs & Articles • Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts And

Create Community - http://blog.bufferapp.com/advice-on-growing-a-google-page • 10 marketing experts you should follow on Google+ today -

http://www.marketingdive.com/news/10-marketing-experts-you-should-follow-on-google-today/168576/

• Social Media Examiner Report: Spotlight on Google Plus - http://www.plusyourbusiness.com/social-media-examiner-report-spotlight-google-plus/

• 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO - http://www.slideshare.net/HubSpot/8-tips-for-optimizing-your-google-page-posts-to-boost-seo

• Ultimate guide to Google plus optimization for traffic and branding - http://www.probloggingtricks.com/2014/05/Google-plus-seo-optimization-tips.html

• Social Media Examiner Google+ Posts - http://www.socialmediaexaminer.com/tag/google-plus/

Michelle Post, Ph.D., CSMS

©Michelle Post, Ph.D., CSMS

#3RdTT Workshops for 2014

• June 17 - Social Media: Do It Yourself or Outsource – Which is Cheaper?

• July 15 - Outsourcing with Fiverr • Aug 19 - Finding Your Target Market for

Facebook, Twitter, and LinkedIn • Sept 16 - Creating a Social Media Campaign

for Brand Awareness • Oct 21 - Content Curation Tools are Cool • Nov 18 - Keywords are Key • Dec 16 - How do you measure up? Performing

a Self-Social Media Audit

©Michelle Post, Ph.D., CSMS