Halloween Spending

TOP 10 TRENDS IN

2014

Shoppers will

spend $2.8 billion

on Halloween costumes

in 2014

$1.4 billion spent on adult costumes

$1.1 billion

spent on children’s costumes

162 million people are expected to celebrate

Halloween in 2014, versus 158 million in 2013

Overall, $7.4 billion is

projected to be spent on Halloween products in 2014

16% of people will turn to pop culture for

costume inspiration

A quarter of shoppers

say they’ll head to grocery stores for their Halloween purchases

Half of all shoppers plan to buy their Halloween items at discount stores

1/3 of people start their

Halloween shopping before October

20% to make - not buy -

costumes

8% to not hand out candy this year

The economic impact will cause… 1 in 5 shoppers say Halloween

spending will be impacted by the

economy

The average

young adult

(18-24) will

spend $87 on

Halloween activities,

versus $78

last year

78% of 18-24 year olds will dress in costume in 2014,

versus 73% last year    

21% of 18-24 year olds will use Pinterest

for costume inspiration, versus 11% of average

adults

23 million people will dress their pets in costumes

33 million people will get

into the Halloween spirit by visiting a

haunted house

54 million people will throw or attend Halloween parties

nrf.com/halloween NRF’s 2014 Halloween Consumer Spending Survey was

designed to gauge consumer behavior and shopping trends related to Halloween spending. The survey was conducted for

NRF by Prosper Insights & Analytics. The poll of 6,332 consumers was conducted September 2-8, 2014. The

consumer poll has a margin of error of plus or minus 1.3 percentage points.