BRAND DISTINCTION BRAND DELIVERY

WHY The Forces At Work

WHO Default Brand

WHAT Inventory

HOW Promise

Self Promotion WHY

Network WHO

Marketing HOW

Commitment WHAT

Why should you be

motivated tobuild your

personal brand?Why is it

important?

Who are you?Who do other

people perceiveyou to be

right now?

Whatknowledge,skills, and

experiences do you want to add over

the next 12 months to enhance

your personalbrand?

How would you sum up your Brand

Promise – your

distinctiveness – now and inthe future?

MMaapp YYoouurr BBrraanndd

TTAALLEENNTTEEXXCCEELLLLEENNCCEE

BBrraanndd YYoouu

Why should you promoteyour personalbrand?

Who’s is in your currentcontactsnetwork? Who should you add?

How can youmarket yourpersonal brandmore effectivelyto yournetwork?

What are youreally committedto do?

Name:

Your Organization’s Brand Promise:

Instructions:Use this diagram to summarize your key learnings, ideas and action steps.

Map Your Brand A3 worksheet B 28/05/2012 17:02 Page 1