MARKETING OVERVIEWMARKETING OVERVIEW
What is marketing from a Learning Center What is marketing from a Learning Center perspective? perspective? Building Relationships on many fronts –with reporters, retirement
community and church staffs, any others who work with seniors
Raising awareness of and demand for what your SN learning center has to offer
Establishing your “brand” –i.e., how you want to be perceived in your community
“Guerilla marketing”—opportunistic marketing with minimal budget
“Advertising is what you PAY for and good PR what you PRAY for.”
Communicating with specific target audiences
WHAT ARE THE COMPONETS OF MARKETING?WHAT ARE THE COMPONETS OF MARKETING?
Media relations/PR
Events
Print materials
Website
Proactive communication activities
Advertising
Marketing plan
Why is this important/helpful?
The components of a basic marketing plan
(see hand-out: “How to Create Marketing Plan”)
Top Related