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TEL AVIV GLOBAL CITY

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Tel Aviv-Yafo Municipalitywww.tel-aviv.gov.il

Tel Aviv Global City

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Contents

Tel Aviv's History ........................................08

Jaffa's History ............................................... 10

The City in Numbers ................................... 12

Cultural Center .............................................. 16

The White City.............................................. 20

Nightlife ........................................................... 24

Young City ...................................................... 26

Business Hub ................................................ 28

Tourism .............................................................32

Beaches ........................................................... 34

Markets ........................................................... 36

Liberalism & Tolerance ............................40

Innovation & Entrepreneurship ........... 42

Education ........................................................44

Academia & Research ..............................46

Jewish Heritage ...........................................48

Sustainability ................................................ 50

Social Compassion ......................................52

Medical Excellence ..................................... 54

Athletic City ................................................... 56

International Relations ............................ 58

Strategic Plan ............................................... 60

Municipal Council ........................................ 62

Contacts .......................................................... 66

Tel Aviv Global City

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Shalom,

When the 66 founding families of Tel Aviv set out to create a new community, they purchased sand dunes in the bare wilderness, where they promised to build –

as one of the founders put it - the "New York of the Middle East." They were visionaries, with big dreams and little hopes.

One hundred years after Tel Aviv was born, we can say that the founders' promise was actually closer to a prophecy. In the decades since its founding, the small community – known as the first Hebrew city – has grown into a true global city, with importance and influence extending well beyond its borders. It is Israel's financial and cultural center, and also an international hub of art and creativity, commerce and trade, media and academia. It is a city that celebrates pluralism and tolerance, warmly embracing the many minorities and communities that compose its unique human mosaic. And above all, it continues to welcome dreamers of all sorts.

Wishing you a wonderful time in our city!

Yours truly,Ron HuldaiMayor of Tel Aviv-Yafo

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Introduction - Tel Aviv Global City

Tel Aviv Global City is a national initiative aimed at elevating the city's global positioning. The strategic plan in based on five major anchors:

• The city's financial, academic and cultural centrality• Tel Aviv's entrepreneurial and innovative character• The incorporation of the Greater Tel Aviv Region• The blending of global trends with local assets• Public participation in the work process

The Global City initiative is spearheaded by the Tel Aviv-Yafo Municipality in partnership with the Israeli Government, academic institutions, the businesses sector, and community organizations.

We see this process as a national interest. Tel Aviv, as a global city, will impact the lives of its residents, and serve as a source of pride for all Israeli citizens.

We look forward to seeing you as a part of the Global City process. Please do not hesitate to contact us with ideas and thoughts at [email protected].

The Global City Unit

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Tel Aviv was founded 100 years ago. Yafo has been around for 3000. The two towns, which now make up one city, share many values: pluralism, tolerance, creativity, and a love of the sea.

Tel Aviv was founded 100 years ago. Jaffa has been around for 3,000. The two towns, which now make up one city, share many values: pluralism, tolerance, creativity and a love of the sea.

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08>09>TEL AVIV HISTORY08_09_TEL AVIV HISTORY

Tel Aviv was founded on April 11, 1909 when 66 families gathered on sand dunes on the beach outside Jaffa to allocate plots of land for a new neighborhood. They held a lottery by writing the

names of the participants on white shells and the plot numbers on grey shells.

In 1925, renowned Scottish urban planner Sir Patrick

Geddes presented a master plan of a garden city, separating between main and residential streets and emphasizing parks and squares. In following decades, Tel Aviv became the area's largest economic center and was also coined the first Hebrew city, as it was the birthplace of modern Hebrew culture.

In the 1930's, the arrival of Jewish architects fleeing Nazi Germany brought the rise of the Bauhaus, or International, style of architecture. The historical zone of Tel Aviv, known as the White City, was declared a UNESCO World Heritage Site in 2003.

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Following the birth of Israel in 1948, Jaffa (known as Yafo in Hebrew) was formally merged with the Tel Aviv municipality. For the next several decades, the city continued to position itself as Israel's cultural and financial center. In 2009, the nation celebrated Tel Aviv's 100th anniversary with hundreds of festivals and cultural events, educational initiatives and community projects.

Currently, the city is leading a major initiative to elevate its international positioning. The Tel Aviv Global City project is a ten year campaign focusing on the international facets of the city's financial, academic, cultural, social and urban performance.

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Jaffa is one of the oldest port cities in the world.

The word Jaffa, which means "the beautiful" is derived from

Japhet, the name of one of Noah's sons, who built it after the Flood.

During the times of King Solomon, Jaffa's port served as a gateway for cedars from Lebanon used to build the First Temple. It was also mentioned in the Old Testament as the port

10>11>JAFFA HISTORY10_11_JAFFA HISTORY

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from which Jonah the Prophet embarked on his maritime journey, which resulted in him being swallowed by a fish.

Over the years numerous conquerors passed through Jaffa's gates and during the Ottoman Empire it was one of the region's most important ports. In the late 1800s, Jaffa's ancient city wall was completely destroyed and the city expanded out into new areas.

Upon Israeli Independence in 1948, Jaffa was a center of local Arab political, cultural and financial activity. In 1950, the Israeli government voted to merge the first Hebrew city and the ancient port city from which it had emerged. In 1999, the municipality founded the Jaffa Development Authority, aimed at improving infrastructure and all aspects of daily life.

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12>13>THE CITY IN NUMBERS12_13_THE CITY IN NUMBERS

• Total area – 51.8 sq. km, 19.85 sq. mi. • Residents – 403,000 (7.5 M in Israel)• Average monthly household income:

18,500 shekels (roughly $5,000)• 250,000 motorized vehicles are registered in

the city, of which 189,000 are private cars• There is a total of 278,000 parking spots

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• Area of green zones (parks, gardens, woods): 9,945 dunams = 20% of the total area

• 25 million passengers travel to or from Tel Aviv by train annually - 35% of all rail travel in Israel

• Length of roads: 837 km• Length of bicycle routes: 120 km

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Time Magazine recently saluted the city's international appeal, noting that it "emerges as the perfect mix of the contemporary and the classic." The city presents a rare blend of two main assets: a world-class cultural and financial center, and one of the world's leading beach towns.

Time Magazine recently saluted the city's international appeal, noting that it "emerges as the perfect mix of the contemporary and the classic." The city presents a rare blend of a world-class cultural and financial center, and one of the world's leading beach towns.

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16>17>CULTURAL CENTER16_17_CULTURAL CENTER

THEATRE

Dozens of theatres and venues offer an extremely

large variety of performing arts events of all styles.

Dance: Local and international dance activity focuses around the Suzanne Dellal Center. Many of the nation's leading dance companies, including the Bat Sheva Dance Company (led by choreographer Ohad Naharin), operate in the city.www.suzannedellal.org.il

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DANCE

CLASSICAL MUSIC

Theatre: More than 1,500,000 tickets are sold annually. The Cameri Municipal Theatre offers performances with English and Russian translation.www.cameri.co.il

Classical Music: Numerous classical groups operate alongside three major institutions: The Israel Philharmonic (directed by Zubin Mheta), The Israel Opera and the Israel Chamber Orchestra.www.ipo.co.il | www.ico.co.ilwww.israel-opera.co.il

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The New Tel Aviv Museum of ArtThe New Tel Aviv Museum of Art will open in November 2011. The Herta and Paul Amir Bulding, Designed by Arch. Preston Scott Cohen and local Israeli Arch. Amit Nemelich, is a dynamic ornament made of 430 polished cement panels. The building will host visiting exhibitions and a permanent collection of highlights from 100 years of Israeli art.www.tamuseum.com

18>19>CULTURAL CENTER18_19_CULTURAL CENTER

Museums: Over 1,300,000 people visit the city's 23 museums annually, including the Eretz Israel Museum (archeology, history and geography) and Beit Hatfutsot (the Museum of the Jewish People).www.eretzmuseum.org.ilwww.bh.org.il

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Film: 1 million movie theatre tickets per year (about 10% of all film entries in Israel) are sold in the city. The Tel Aviv Cinematheque hosts ten international festivals, and will open its new building in 2012.www.cinema.co.il

Culture in Greater Tel AvivGreater Tel Aviv has a bubbling art and culture scene. The Design Museum of Holon, designed by Ron Arad, is one of most important of its kind in the world. Also in Holon are the Children's Museum and the Comics and Animation Museum. Important museums and galleries for contemporary art can also be found in Bat Yam, Ramat Gan, Herzliya, Petach Tikva and Netanya.

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20>21>THE WHITE CITY20_21_THE WHITE CITY

In 2003, the United Nations Educational, Scientific and

Cultural Organization (UNESCO), proclaimed the historic zone of Tel Aviv, also known as the White City, as a World Cultural Heritage site.

The White City is the world's largest grouping of buildings (about 4,000) in the International Style, also known as Bauhaus. The buildings were designed by Jewish architects who had studied at the Bauhaus School in Germany and

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escaped Europe following the rise of the Nazi regime. They created a new architectural language, characterized by its functionality and simplicity.

At first look houses in this style seem like simple cubic structures. Yet a close observation of the fine details reveals its characteristics: white walls, flat roofs, facades with air ways and shading ledges. The International Style can be best seen around Rothschild Boulevard.www.white-city.co.il

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Over the past 10 years, the municipality invested 1 billion shekels ($250 million) in the renovation and preservation of historical and cultural assets, which were inaugurated during 2009, the city's Centennial Year.

BEIT HA'IR Built in 1925 as a hotel, the historic City Hall is now a museum for the city's history. www.beithair.org

HATACHANA – THE STATION The historic train station, which connected Jaffa and Jerusalem, was inaugurated in 1892. Today it houses trendy restaurants, fashion boutiques, cafés and shops.www.hatachana.co.il

SARONA A German Templar village, built in the 19th century, which will serve as a cultural center.

22>23>THE WHITE CITY22_23_THE WHITE CITY

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JAFFA PORT One of the oldest ports in the world, its hangars house galleries, cafés, restaurants, and NaLaga'at – a unique complex operated by the deaf and blind community.www.namalyafo.co.ilwww.nalagaat.org.il

CULTURE SQUARE Designed by artist Dani Karavan, the square connects the Habima National Theatre, Mann Auditorium, and the Helena Rubinstein Pavilion of Art.www.habima.co.il

TEL AVIV PORT AND THE BOARDWALK The city's boardwalk runs along 14 kilometers of beach. The Tel Aviv Port was built in 1938 and today is home to some of the city's trendiest bars, night clubs, restaurants and coffee shops. www.namal.co.il

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24>25>NIGHTLIFE24_25_NIGHTLIFE

"The Capital of Mediterranean Cool"

The New York Times calls Tel Aviv

"The Capital of Mediterranean Cool"

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450 bars and clubs300 visits of foreign DJs annuallyHundreds of weekly parties100,000 employees in the night life sector 1,800 cafés and restaurants

The main hang-out areas are:The Tel Aviv Port in the northLilienblum Street in the southRothschild Boulevard (cafés and restaurants)And along the beach

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33% of the city's residents are between the ages of 18-35.

There are 19 community and youth centers.

The Municipality and the Jewish Agency operate ConnecTLV - a special portal and program for assisting young immigrants in the city. www.connectlv.com

26>27>YOUNG CITY26_27_YOUNG CITY

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The most popular youth movement in the city is the Israel Scouts with 8,500 members. Other movements include Christian and Muslim Scouts, various religious movements, several socialist-oriented movements, and IGY – aimed at the young GLBT community.www.zofim.org.ilwww.igy.org.il

During winter months, the city holds 5 street parties that attract tens of thousands.

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Since its inception Tel Aviv has been a national and regional financial and commercial center. It also serves as headquarters for all major trade associations, the Israel Chamber of Commerce, the Israel Export Institute and most international banks. The Tel Aviv University and other institutions are hubs of research in economics, business and entrepreneruship.

28>29>BUSINESS HUB28_29_BUSINESS HUB

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1 of every 8 Israelis works in the city.

50,000 businesses are registered in Tel Aviv.

International ConferencesThe Israel Trade Fairs Center hosts dozens of international conferences and trade shows. The city hosts roughly 50 international conferences each year.www.fairs.co.il

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30>31>BUSINESS HUB30_31_BUSINESS HUB

Established in 1935, the Tel Aviv Stock Exchange (TASE) is a one-stop-shop for capital

market activity in Israel, with an increasingly sophisticated range of products available to investors.

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The Tel Aviv Stock Exchange in numbers (Nov. 2010):Market capitalization (excluding ETNs): Equities: US$185 billion Bonds: US$182 billion 612 companies listing equities 51 companies cross-listed abroad Flagship index: TA-25 www.tase.co.il Economic Development AuthorityThe Economic Development Authority is a municipal corporation whose aim is to realize the potential of the municipality's tangible and intangible assets. The core of the Authority's activity is real estate, municipal financial planning and performance, maximization of the municipal advertising apparatus and the development of new assets. In addition, the Authority acts to foster business relationships with foreign authorities and entities that wish to develop projects.www.ta-eda.co.il

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The Association for Tourism offers a variety of services to local and international tourists:

iPhone ApplicationA free application offers walking tours, hotel information and GPS-based restaurant and bar recommendations. www.visit-tlv.com

Open-Air City Tour BusAn open-air bus offers an inclusive tour of the city in 8 languages: Hebrew, English, French, Arabic, Italian, Spanish, Russian and German. www.city-tour.co.il

32>33>TOURISM32_33_TOURISM

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TOURIST INFORMATION CENTER

Free Guided Walking ToursFree tours are available in English all year around. No need to book in advance — just come and enjoy!• The art and architecture of Tel Aviv University:

Monday @ 11:00 am.• Tel Aviv by night: Tuesday @ 8:00 pm.• Old Jaffa: Wednesday @ 9:30 am.• Bauhaus – the White City: Saturday @ 11:00 am.

Tourist Information Centers• 46 Herbert Samuel St., Tel: +972-(0)3-5166188• The Tachana (historic train station),

Tel: +972-(0)3-7764005

For more information: www.visit-tlv.com

For hotel information: www.telavivhotels.org.il

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34>35>BEACHES34_35_BEACHES

14 kilometers longThe city's shore is 14 km long, and a new boardwalk runs along the beach from Bat Yam to Herzliya. National Geographic recently ranked Tel Aviv among the world's Top 10 Beach Cities. A new marina near the Gordon Pool is a center of sailing and water sports. www.telaviv-marina.co.il

Top 10 Beach ciTies

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14 kilometers longThe favorite sport

along the beach is

Matkot – an Israeli

version of paddle ball

(watch your head!).

The city's beaches are considered very clean and rank high in tests run by the Israeli Ministry of the Environment.

The official bathing season is April-October.

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36>37>MARKETS36_37_MARKETS

Produce: The Carmel Market (on the corner of King George

and Allenby streets) and Levinsky street market offer produce, clothing, and accessories.

Organic produce: Farmers markets offer organic food on Fridays in the Tel Aviv Port and the Tachana historic train station.

Arts and crafts: The biweekly Nahalat Binyamin Street fair is the country's biggest arts and crafts

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market – open on Tuesdays and Fridays. Located on the corner of Allenby and King George streets.www.nachalatbinyamin.com

Flea Market: Jaffa's flea market offers antiques, clothes, and furniture. Located off Yefet Street. Open at night on Thursdays during the summer.

Antiques: Israeli and foreign memorabilia and antiques are offered for sale on Tuesdays and Fridays on Dizengoff Circle.

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TLV is committed to wellbeing: both of its sustainable public space, and also that of its residents.It is a city that has always celebrated liberalism, tolerance and pluralism, warmly embracing all communities and minorities.

The city is committed to wellbeing: both of its sustainable public space, and also of its residents. It is a city that has always celebrated liberalism, tolerance and pluralism, warmly embracing all communities and minorities.

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A city for allSince its inception, the city has always welcomed people of all cultures, ethnic groups and religions. 90% of the city's population is Jewish. Large Christian and Muslim communities reside mainly in Jaffa. Acceptance and respect to different ways of life are two of the city's most important values.

40>41>PLURALISM & TOLERANCE40_41_PLURALISM&TOLERANCE

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Immigrants, migrant workers and refugees• Tel Aviv has absorbed tens of thousands of

immigrants over the past few decades.• Many migrant worker communities have been

established in the city since the 1990s. • Since 2004, thousands of African refugees have

entered Israel and settled in the city.

The GLBT CommunityTel Aviv is the center of the GLBT community in Israel and a popular destination for gay tourism. In 2008 the Municipality opened the Gay Center – a unique model for a city-run community center, providing various services to the GLBT community and organizations.www.gaycenter.org.il

40_41_PLURALISM&TOLERANCE

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42>43>INNOVATION & ENTREPRENEURSHIP42_43_INNOVATION&ENTREPRENEURSHIP

Since its creation by 66 entrepreneurial families, Tel Aviv has always been a center of innovation. As the Start-up Nation's financial center, Tel Aviv boasts a young, dynamic, rebellious and highly academic population which makes the city the perfect home for creative people with an itch.

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42_43_INNOVATION&ENTREPRENEURSHIP

The city's innovative buzz can best be experienced at Rothschild Boulevard, the city's high-tech hotspot and home to tens of venture capital firms and startup companies. Ramat HaHayal in the north is also a major hub of the local high-tech industry.

The Israeli high-tech industry in numbers:• Has the highest density of tech start-ups in

the world.• These start-ups attract more venture capital

dollars per person than any country — 2.5 times the U.S., 30 times Europe, 80 times India, and 300 times China.

• Has been ranked second in the world in technological innovation, after the USA (Deloitte & Touche).

• Has more companies on the tech-oriented NASDAQ than any country outside the U.S.

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44>45>EDUCATION44_45_EDUCATION

One of the city's main objectives is educational

excellence, a goal that was acknowledged nationally when the Municipality was awarded the National Education Prize in 2008. The city caters to 10,000 kindergarten children, 26,000 elementary school children and 18,000 high-school students. In addition, tens of thousands of students attend academic institutions.

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Unique Educational Programs • Green programs in dozens of kindergartens

and schools.• Cultural programs for all of the city's

students including dance performances, art exhibitions and concerts.

• Students with special needs children from dozens of cities and communities around the country attend schools in Tel Aviv.

• Bialik Rogosin School A unique model school in which child refugees and children of migrant workers, some of them with little or no schooling at all, are integrated into Israeli society with special educational programs.

• Unitaf Unique day care centers for children of illegal immigrants, for toddlers ageds 0-3.

In 2010 the Municipality initiated a special national charter between the city and its children and youth. The charter details both sides' mutual commitment to safety, health, environmental and urban excellence, and wellbeing.

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46>47>ACADEMIA & RESEARCH46_47_ACADEMIA&RESEARCH

Tel Aviv UniversityFounded in 1956 in the

northern neighborhood of Ramat Aviv, Tel Aviv University is Israel's largest research university. The general enrollment amounts to about 25,000 students. Tel Aviv University hosts numerous international conferences and exchange programs and is also home to some of Israel's most impressive modernist-style buildings. www.tau.ac.il

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International StudentsTel Aviv University encourages overseas students to study in English on its campus, offering semester and year long programs, preparatory programs for new immigrants, and advanced degrees in various fields of research.A new joint initiative between the University and Municipality is devised to attract more international students. For information: www.telavivuniv.org

Tel Aviv-Yafo Academic CollegeThe college, founded in 1994, sets new standards of academic excellence while serving as a main hub of education in Jaffa. In 2009, the average psychometric scores of its 4,000 students were the second highest in Israel.www.mta.ac.il

Greater Tel AvivA new initiative of the Israeli Government is aimed at attracting thousands of international students to dozens of academic institutions in Greater Tel Aviv.

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48>49>JEWISH HERITAGE48_49_JEWISH HERITAGE

90% of the city's population is Jewish. There are 450 synagogues

in the city, and 900 restaurants are Kosher under the supervision of the Tel Aviv Religious Council.

International congregations concentrate around Ben Yehuda Street. Sephardic synagogues are located mostly in the south, while most communities in the north are Ashkenazi. www.rabanut.co.il

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The city is a center of Progressive Judaism. The Daniel Centers of the Reform Movement maintain kindergartens, schools, community centers and a guest house. The Conservative movement has three congregations.

The Reform Movement: www.beit-daniel.org.ilThe Conservative Movement: www.masorti.org.il

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Green Spaces• 20% of the city's area is green, enjoying some

125,000 trees. • The city's largest park is Ganei Yehoshua

(along the Yarkon River), which spans 3,500 dunams (740 acres).

• There are hundreds of smaller parks and gardens, 40 dog parks, 40 open-air fitness facilities and 8 community gardens.

50>51>SUSTAINABILITY50_51_SUSTAINABILITY

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The Jaffa Slope is one of the largest recycling projects in Israel. 1.3 million tons of garbage were removed from a 200 dunam (50 acre), 50-foot high garbage mountain and reused to build the park.

Green Education: 250 kindergartens and dozens of schools participate in green initiatives: water preservation, urban nature projects, city-wide clean-ups and animal welfare.

Green building: The city encourages using green building methods such as solar panels, efficient usage of sun light and isolation materials.

Recycling and Hazardous Materials: The city produces 1,200 tons of garbage a day and recycles paper, bottles, batteries, cardboard, electric appliances, cooking oil and building refuse.

Bicycles: The city enjoys 120 kilometers of bicycle routes. A new city-run bike rental service will be introduced in 2011.

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The city's social services treat a variety of

communities and residents. Ground-breaking innovative projects include:

Mesila: Roughly 50,000 refugees and migrant workers receive legal aid, medical and welfare services, educational and vocational assistance.

Café Europa: a meeting place for Holocaust survivors and elders of European origin.

52>53>SOCIAL COMPASSION52_53_SOCIAL COMPASSION

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The Garden Library: a library for the migrant worker community, located in a public park and offering books in 8 languages.

Absorption Center for Ethiopian Immigrants: providing guidance, counseling and assistance to immigrants from Ethiopia living in the city.

The Veterans' Club: a social club honoring the hundreds of Red Army veterans who immigrated to the city from the former USSR.

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54>55>MEDICAL EXCELLENCE54_55_MEDICAL EXCELLENCE

Named one of the world's top 10 medical tourism destinations by Newsweek magazine, the Tel Aviv Sourasky Medical Center extends over an area of 150,000 m² and incorporates a general hospital, a rehabilitation center and a children's hospital. It also serves as a teaching and research center. www.tasmc.org.il

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Besides serving as the main hospital in the city, the Medical Center is also the national referral center for trauma, adult neurosurgery, pediatric neurosurgery, orthopedic oncology, surgical oncology, kidney-pancreas transplants and liver transplants, and microsurgery on the nervous system. Additional major health institutions include the Wolfson Medical Center and Assuta - Israel's largest private hospital.www.wolfson.org.ilwww.assuta.co.il The Tel Aviv Medical Center in Numbers: Physicians: 1,200 (657 specialists). Nursing Staff: 1,780 (89% - RN). Health Professionals: 740. In-house Hospitalization Departments: 43. Beds: 1,300. Number of Hospital Admissions: 100,000/year. Births: 11,000/year. Average Length of Hospitalization: 4.3 days. Surgeries: 31,000 (9,371 ambulatory)/year.Outpatient Clinic Visits: 1,300,000/year. Emergency Room Visits: 187,000/year.Operational Budget: Over $250 million/year.

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56>57>ATHLETIC CITY56_57_ATHLETIC CITY

In recent years the city hosted numerous international

sports competitions, including the European RS:X Surfing Championship, the World Cable Ski Championships, International Bridge Competitions and the European Youth Basketball Championships.

More than 55% of the city's residents participate in sports activities in the city.

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The Tel Aviv Marathon is held annually in April. In September, the Nightrun attracts thousands.

The city produces 70 mega-events attracting over 200,000 participants.

There are 120 km of bicycle routes.

Chess is taught in schools to 3,000 children. In 2010, GM Alik Gershon set a world record playing 525 matches simultaneously at Rabin Square.

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International Relations DepartmentThe Municipality has ties, joint projects and exchange programs with dozens of cities. Most foreign embassies and many international organizations are located in the city. Additionally, the city maintains formal partnership accords with New York, Philadelphia, Buenos Aires, Paris, Toulouse, Cannes, Barcelona, Frankfurt, Bonn, Cologne, Essen, Freiburg, Vienna, Lodz, Warsaw, Milan, Budapest, Belgrade, Sofia, Chisinau, Izmir, Moscow, Beijing, Incheon and Almaty. Mr. Eliav Blizowsky, Director. [email protected]

58>59>INTERNATIONAL RELATIONS58_59_INTERNATIONAL RELATIONS

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The Tel Aviv FoundationThe city's international foundation initiates projects in the fields of education, culture, arts, sports, environment and social services. Since its establishment in 1977, the Foundation has created over 400 projects and raised more than $400 million worldwide.www.telavivfoundation.org

Tel Aviv-Los Angeles PartnershipAs part of the Jewish Agency's Partnership 2000 project, Tel Aviv and LA maintain close ties in the fields of education, environment, business, art and culture. One of the flagship programs brings Hollywood executives to the city for workshops with local filmmakers.

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60>61>A STRATEGIC PLAN60_61_A STRATEGIC PLAN

Between 2001-2005, the Municipality prepared a strategic plan for the city in order to improve both its current and future operations, keeping in mind the next generations' needs. The plan encompasses all aspects of life and was prepared in a transparent process with the participation of hundreds of people. The result of this plan is a vision with four components:

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An economic and cultural center: The city will take action to safeguard and consolidate its position as the economic and cultural center of Israel, while using its wealth generating capacity to improve its citizens' quality of life.

A city for all its residents: The city will be attractive for living to all age groups; featuring a varied supply of homes; boasting a quality education system; promoting equal opportunities; enhancing pluralism and community cohesion.

Citizen-oriented governance: Local governance will be citizen-oriented and will possess a reasonable measure of autonomy for running the city's internal affairs, and cooperate with neighboring authorities.

An attractive urban environment: The city will welcome renovation and change and actively pursue the preservation of its architectural-planning heritage. Environmental considerations will guide its land use mix. A balance will be struck between built-up areas and open spaces. A multi-modal, friendly and sustainable transport system will provide good accessibility. Measures will be taken to reduce environmental nuisances.www.tel-aviv.gov.il

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Elections take place every five years. The Mayor is chosen by a direct vote. The council members are chosen by party vote.

Members of the Council (elected Nov. 2008)

MayorRon Huldai +972-3-5218218 [email protected] Aviv 1 Faction

Deputy MayorsDoron Sapir, Adv. First Deputy Mayor +972-3-5218271 [email protected] Aviv 1 Faction

Nathan Wolloch First Deputy Mayor +972-3-5218488 [email protected] Koach Lagimlaim Faction

Meital Lehavi - Deputy Mayor +972-3-5218440 [email protected] Meretz Faction

Peer Visner - Deputy Mayor +972-3-5218782 [email protected] Green Party

Asaf Zamir - Deputy Mayor +972-3-5218402 [email protected] Rov Ha'Ir - The Young Party

Council ChairYael Dayan +972-3-5218250 [email protected] Tel Aviv 1 Faction

Council MembersShula Agami +972-3-5218287 [email protected] Tel Aviv 1 Faction

Haviva Avi-Gai, Adv. +972-3-5218401 [email protected] Koach Lagimlaim Faction

Benjamin Babayof +972-3-5218248 [email protected] Shas Faction

Yael Ben-Yefet +972-3-5218163 [email protected] City for All Faction

Dr. Noah Efron +972-3-5218095 [email protected] City for All Faction

Shmuel Gefen +972-3-5218551 [email protected] BGD Faction

Rachel Gilad-Wallner +972-3-5218133 [email protected] City for All Faction

THE MAYOR AND THE MUNICIPAL COUNCIL (Jan. 2011)

62>63>THE MUNICIPAL COUNCIL62_63_THE MUNICIPAL COUNCIL

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Arnon Giladi +972-3-5218390 [email protected], [email protected] Likud Faction

Yoav Goldring +972-3-5218161 [email protected] City for All Faction

Reuven Ladianski, Adv. +972-3-5218330 [email protected] Latet Lihyot (Let Live) Faction

Dan Lahat, Adv. +972-3-5218123 [email protected] Green Party

Aharon Maduel +972-3-5218391 [email protected] City for All Faction

Ahmed Mashharawi +972-3-5218375 [email protected] Meretz Faction

Shlomo Maslawy +972-3-5218881 [email protected] Likud Faction

Shmuel Mizrachi +972-3-5218856 [email protected] Tel Aviv 1 Faction

Carmela Ozeri +972-3-5218286 [email protected] Social Justice Faction

Omar Siksik +972-3-5218105 [email protected] Yaffa Faction

Alon Solar +972-3-5218010 [email protected] Rov Ha'Ir - The Young Party

Dr. Hanna Tamir +972-3-5218782 [email protected] Green Party

Dr. Moshe Tiomkin +972-3-5218126 [email protected] Koach Lagimlaim Faction

Yaniv Waizman +972-3-5218116 [email protected] Rov Ha'Ir - The Young Party

Shelomo Zafrani +972-3-5218537 [email protected] Shas Faction

Tamar Zandberg +972-3-5218278 [email protected] Meretz Faction

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NOTES

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Page 66: TLV Global City

ASSOCIATION FOR TOURISM

INTERNATIONAL RELATIONS DEPT.

TLV GLOBAL CITY

Design

Hagit M

aimon M

unicipality Photographers Raphael D

elouya, Elad Gonen, Jacob K

antor, Niv K

antor, Israel Sun, Yael Zur

CONTACT INFO

Tel Aviv Global CityMs. Hila Oren, General Director1, Zeitlin StreetTel Aviv 64956+972-(0)[email protected]

International Relations DepartmentMr. Eliav Blizowsky, DirectorTel Aviv-Yafo Municipality69, Ibn Gabirol StreetTel Aviv 64162+972-(0)[email protected]

Association for TourismMs. Etty Gargir, CEOTel Aviv-Yafo Municipality69, Ibn Gabirol StreetTel Aviv 64162+972-(0)3-5218214www.visit-tlv.com

Data taken from the Statistical Yearbook no. 49 of the Tel Aviv-Yafo Municipality, 2009-2010

Published Jan. 2011

www.tel-aviv.gov.il

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