How to Implement Enterprise- Wide Changes: Managing the Complexity of Big Changes
Don HarrisonPresident and Founder, IMAPaula Alsher VP Client SolutionsApril 18, 2013
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Today’s Agenda
Why enterprise-wide change is so complicated
Common barriers to sustained adoption and value realization
Tips for managing multiple sponsors
Keys to success: resistance management and reinforcement
Q&A
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Enterprise-Wide Change is Often “Transformational” in Scope, Complexity
Minor Minor Disruption Minor alterations to the Frame of Reference (FOR) resulting in
minimal disruption and resistance
1st Order Frame-Bending Major alterations to the existing FOR resulting in significant
resistance
2nd Order Frame-Breaking The old FOR is no longer adequate. A new FOR must be created
resulting in maximum disruption and resistance—requires old FOR to be broken down
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Three Reminders About 2nd Order Change
It can’t be done incrementally
It can’t be made totally safe. It requires a leap of faith
You can’t go back. Once you cross the abyss, you can’t return to the old ways
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10 Predictable Barriers to Enterprise-Wide Change
Lack of clear scope/definition Too many other changes competing for resources Poor implementation history No aligned, sustained leadership support Major employee resistance Weak motivation and non-aligned reinforcement Risk-averse cultures Poor communications Unclear and/or undisciplined governance structure Use of multiple approaches reinforces “silo” mentality
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Accelerating Implementation Methodology (AIM):Project Management for People
Define the Change
Build Agent Capacity
Assess the Climate
Generate Sponsorship
Determine Change
ApproachDevelop Target
Readiness
Build Communication
Plan
Develop Reinforcement
Strategy
Create Cultural Fit
Prioritize Action
Plan
ImplementMonitor
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Overcoming a Silo Culture
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A B C
x y z
Sponsors for Enterprise-Wide Change
Sponsors must have agreement on: Strategic priorities Strategic intent
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And there must be reinforced inter-dependence
Don’t make structural responses to cultural or process problems
ActualPayback
PromisedPayback
Criteria for S
election
Crit
eria
for S
elec
tion
Criteria for D
efinition
SUCCESS
Expect the Most Resistance from Those With the Highest Interest in Things Remaining the Same
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CULTURE
WHO IS SUCCESSFU
L
LEADERS
Info
rmal
9
Line of Sight-Governance
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Strategy
PortfolioChange Agenda
Programs
Projects
Implementation Roles in Enterprise-Wide Change
Primary responsibility for tactical implementation activity (strategy, design, deployment, evaluation).
Authorize, legitimize and demonstrate ownership for the change in their chain of command: possess the authority to initiate resource commitment (Authorizing Sponsor) or reinforce the change at the local level (Reinforcing Sponsor).
Individuals who believe in the change and thus are committed to helping drive it. Champions
Agents
Sponsors
Targets
11
Sponsorship is the single most important factor in ensuring fast and successful implementation.
Those whose behavior, expectations, skills, perceptions, and/or work processes, etc. you need to change.
C
A
S
T
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Defining “Success” for Enterprise-Wide Change
Implementation Success Defined:
Installation does not equal Implementation
Installation
Implementation
On Time On Budget Technical Objectives met
Business Objectives met Human Objectives met
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Human Objectives are Behaviors “We Seek to See”
Different behaviors for different target groups
Requires “Implementation-Specific” measures
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Measures Must Be Developed Early
You must have implementation-specific measures.
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The more often you measure, with immediate positive and negative reinforcement attached…
…the faster you can implement
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Acceleration Depends on Readiness and Climate
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Project Team Activity Level is Not a Measure
Don’t be seduced by the frenetic activity of the project team!
Sponsor drive controls the pace of implementation.
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Unsuccessful Sponsorship Creates “Black Holes”
Communication and reinforcement must cascade level by management level down the organization.
“Black Holes” are formed when commitment or compliance is not sustained at each management level and driven to the next level. 17
Cascading sponsorship must occur at each level between the Authorizing Sponsor (SA) and the final Targets (T3).
There must be Reinforcing Sponsors (SR) at each level between the Authorizing Sponsor (SA) and the final Targets (T3).
Compliance or commitment to the change must be Expressed, Modeled and Reinforced at each management level.
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Successful Sponsor Strategy
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Sponsorship Must Appear Different
You can’t get transformational change with minor changes in Sponsor behavior.
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Trust and Speed are Functional
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Approach from the Sponsor’s FOR
• Frame the project in the Sponsor’s language and Frame of Reference– Faster– Cheaper– Higher Quality
• Identify how this project will exploit an opportunity or solve a problem for
that Sponsor personally
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Working from Your Sponsor’s Frame of Reference
Identify the benefits to the Sponsor’s specific organization
Understand the disruption from the Sponsor’s Frame of Reference
Surface and manage concerns and risks from the Frame of the Sponsors
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Resistance As A Function Of Disruption
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It does not matter whether the change is perceived as a positive or negative, resistance to a major change is inevitable.
Resistance is not a function of liking or understanding the change. It is a function of disruption.
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The Paradox of Enterprise-Wide Change
Sponsors will often have the most resistance!
Reinforcements Must Change
If you don’t change the Reinforcement, you don’t get the change!
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For More Information…
Contact:Paula AlsherVice President, Client Solutions770-618-7495; [email protected]
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