Secrets of Making LinkedIn Productive & Profitable
Tina Reed Johnson, Web Marketing & Social Media Consultant
Blog & Services: http://tinareedjohnson.com
LinkedIn: http://linkedin.com/in/tinareedjohnson
http://www.linkedin.com/company/2454267
Facebook: http://facebook.com/tinareedjohnson
Twitter: @tinareedjohnson
G+:https://plus.google.com/u/0/104326242844936940335
YouTube:http://www.youtube.com/user/tinareedjohnson
Why LinkedIn?
The B to B Network
Highest Quality Users & Interaction of all Social Networks
Highest Average Household Income per User
Only Social Media w/downloadable Contact Database
All Fortune 500 CEOs represented
49% Users have Power to make Major Buying Decisions
½ of company recruiters search for Job Candidates
Twitter, Facebook - Don’t measure UP
LinkedIn: Home Page
Newsfeed – Comment and like
Connect with Twitter (auto cross-postings)
Good news stories to share on other profiles
Your stats
People suggestions
Group suggestions
Add WordPress blog (also appears on profile)
Basic Profile Set Up
Branded Avatar (headshot – smile!)
Complete Profile (100%)
Get Your Custom URL (Public Profile)
Link to Twitter & Share Status Updates
Import Your RSS feed (blog)
Recommendations (@ least 3)
Update your Status Daily to stay Top
of Mind in the Newsfeed
Share updates to Groups
Optimizing Your Keyword Rank
**Listings show on LinkedIn Search & search engines**
Add Keywords to 5 Main Sections of Your Profile:
Headline
Current Work Experience
Past Work Experience
Summary Section
Specialties Section
TIP: For higher ranking search, add keywords,
add connections, use paid profile
Get Connected
Upload Current Email Contacts
Personal
Business Database
Always send personal message stating something in
common (from their profile)
Respond to Invitations in In-box
Share Your Custom URL in Social Media & Email sig
Email Current Customers (or co. newsletter)
Add Link/icon on Your Blog/Website
LinkedIn Company Page
Basic Set Up
Website links, RSS Feed
Let Employees Link
Add Your Products or Services
Images, Descriptions, Links, Videos
See Comparative Analytics
Promote Your Page - Grow Followers
LinkedIn: Jobs
Online Resume
LinkedIn Job Section
Search for Jobs by Keywords
See Jobs You Might Be Interested In (updates on home page)
Follow Companies
Your Group Job Listings
Find Shared Connections to Companies you are Interested In
Ask for Introduction
LinkedIn: What’s Next?
Questions & Answers (More tab)
Both ASK and ANSWER
Use private reply to engage directly
Events
Physical & Virtual
Reading List and other Applications
Add Video using SlideShare
Paid Advertising (Personal or Company page)
LinkedIn: Paid Profile
Not Essential, but:
Need to send In-Mail (hard to connect w/higher profile)
Need to see full names @ times
Obtain more search results
Can see whose been looking at your profile
Create a LinkedIn Group
Limited to 10 Groups
Logo
Name - Searchable!
Summary/Description - Searchable!
Use Group Rules to encourage new users
Import Your Blog RSS Feed for Auto-Posting and Discussion
Time-Saving TIP: Auto-Join & Open Group
Messaging Your LinkedIn Group
Use “Templates”
Create a Welcome Message
Automated!
Sent to Email Inbox - not LinkedIn Inbox
Build Your List
Link to Your Newsletter or Website
Give a Freebie to Sign Up!
How to Connect in Social Media
Messaging Your LinkedIn Group
Send Group Announcements
Up to Once Every 7 days
Goes to Member’s Email Inbox
Keep it Short
Include hyper-link http://
Always Test!
Once a quarter, remind them about Your Newsletter
Grow Your LinkedIn Group
Send Invitations to Connections
Can only Send 50 at a time (enter email addresses)
Location
Topic
Send a Personal Message
Use Custom Group Join Link
Send to Social Media Profiles
Link on Website
Email Signature, Newsletter list
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