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Page 1: tiConf 2014 EU: App Store Optimization

Amsterdam,  June  29  2014

App Store Optimization

Page 2: tiConf 2014 EU: App Store Optimization

Mariano  GlasFounder,  Owner,  Editor-­‐in-­‐chief  

Serienjunkies.de

@murrayde+MarianoGlasmarianoglas

Mariano_Glasserienjunkies.de/humans.txtConference  Apps  for  iOS  &  

Android  using  Appcelerator  Titanium

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 3: tiConf 2014 EU: App Store Optimization

The  Problem

0,1%Apps

50%Downloads

Amsterdam,  June  29  2014@murrayde

 App  Store  Op*miza*on  for  iOS  &  Android

Page 4: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

°  No  Standards°  No  reliable  data  from  Stores°  AnalyQcs°  There  are  more  then  two  App  Stores°  Rock  the  SERP°  ~50%  all  Apps  =>  /dev/null°  CraZsmanship

ASO  Challenges:

Amsterdam,  June  29  2014@murrayde

Page 5: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  Challenges:No  Standards

°  Trial  &  Error  –  your  daily  business!

Amsterdam,  June  29  2014@murrayde

Page 6: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  Challenges:No  reliable  data  from  Stores

There  are  no  reliable  data  on  the°  Search  behavior°  Search  volumes°  Keywords  *°  user  behavior  

I  would  get  suspicious  if  someone  try  to  sell  me  these  data

Amsterdam,  June  29  2014@murrayde

Page 7: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  Challenges:There  are  more  then  two  App  Stores

°  App  Store°  OperaQng  system°  Version°  Device°  Country  (localizaQon  /specific  adapQons)°  TranslaQon°  payment  model  (Free/Freemium/Pay)

Amsterdam,  June  29  2014@murrayde

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App  Store  Op*miza*on  for  iOS  &  Android

ASO  Challenges:

Big  Spending  vs.  Free  Thinking

Apple  App-­‐Store:  10-­‐40k/day  for  Top  10  rankings

vs.

ASO  /  SEO  /  MarkeQng  /  PR

Amsterdam,  June  29  2014@murrayde

Page 9: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  Challenges:Rock  the  SERP

Google  search  for  a  well  known  App*  :

1.  Website2.  Google  Play  App-­‐Page3.  iTunes  Smartphone  App-­‐Page4.  iTunes  iPad  App-­‐Page5.  App  im  Windows  Store

*  Google  organic  ranking.  Privacy  mode.  

Amsterdam,  June  29  2014@murrayde

Page 10: tiConf 2014 EU: App Store Optimization

ASO  Challenges:~  50%  of  Apps  =>  /dev/null

50%  of  all  Apps  on  the  Apple  App-­‐Store  are  never  ever  downloaded.  Not  even  by  the  coder  *

*  Source:  Studio  von  Adeven  2012

Amsterdam,  June  29  2014@murrayde

 App  Store  Op*miza*on  for  iOS  &  Android

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ASO  Challenges:ASO  is  CraZsmanship

A  CraZsman  needs

Amsterdam,  June  29  2014@murrayde

 App  Store  Op*miza*on  for  iOS  &  Android

✓ Plans

✓ Deadlines

✓ Tools

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App  Store  Op*miza*on  for  iOS  &  Android

Exploring  the  App  Store

Source:  Mobile  Media  Report  NIELSEN

6  %

10  %

11  %

34  %

40  %

Search (40%)Friends & Family (34%)SERP/Website (11%)InApp Links&Ads (9%)others (6%)

Amsterdam,  June  29  2014@murrayde

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Exploring  the  App  Store:  Beginer

Source:  Mobile  Media  Report  NIELSEN

Amsterdam,  June  29  2014@murrayde

 App  Store  Op*miza*on  for  iOS  &  Android

Page 14: tiConf 2014 EU: App Store Optimization

Exploring  the  App  Store:  Advanced  User

Amsterdam,  June  29  2014@murrayde

 App  Store  Op*miza*on  for  iOS  &  Android

Source:  Mobile  Media  Report  NIELSEN

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App  Store  Op*miza*on  for  iOS  &  Android

Search  the  App  Store:  The  100%  Rule

80  %

10  %

5  %

5  %

Brand (5%)Function (5%)Inspiration (10%)Interest (80%)

Source:  Mobile  Media  Report  NIELSEN

Amsterdam,  June  29  2014@murrayde

Page 16: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

What‘s wrong with App Store Search?

Page 17: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

App  Store  Search:  Fails

Searching  for  “Make  App”

Amsterdam,  June  29  2014@murrayde

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

http://4sj.de/aso0

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App  Store  Op*miza*on  for  iOS  &  Android

Search  the  App  Store:  Voice  Search

Amsterdam,  June  29  2014@murrayde

What  about  Siri?

I‘m  sorry  but  NO!

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Search  the  App  Store:  What  about  Siri?

Page 21: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Search  the  App  Store:  What  about  Siri?

Page 22: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Search  the  App  Store:  What  about  Siri?

Page 23: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

App Store Search is broken!

Page 24: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: Apple Appstore

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App  Store  Op*miza*on  for  iOS  &  Android

App  Store  Search:  WTF!

Amsterdam,  June  29  2014@murrayde

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: Google Play Store DE

Searching for „Gas Prices“

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: Google Play Store DE

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Amsterdam,  June  29  2014@murrayde

 App  Store  Op*miza*on  for  iOS  &  Android

http://4sj.de/aso1

Fixing App Store Search: Automatic approach

Page 31: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Mixed approach: local & ranking

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Amsterdam,  June  29  2014@murrayde

 App  Store  Op*miza*on  for  iOS  &  Android

Amazons A9 Search ExecBenoit Dupin hired by Apple

Mastermind approach

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Commercial  break:  Banners  suck  App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 34: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Commercial  break:  Winning!

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Commercial  break:  System  message!

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Commercial  break:  Uhm!

Page 37: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Commercial  break:  BEST  AD  EVER!

Page 38: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsApp  Name

Keywords

Categorie

Publisher  Name

Support,  MarkeQng,  Help-­‐URLs

App-­‐Type

DescripQon

LocalizaQon

Icons

Screenshots

MarkeQng  graphics

Product  Video

Links  directly  to  the  store  landing  page

Social  signals

RaQngs

Reviews

Downloads

E-­‐Mail  MarkeQng

• Title• Keywords• Description• Localization• Icons• Screenshots• Product Video

Amsterdam,  June  29  2014@murrayde

Page 39: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

You  needApp-­‐Editor  /  App-­‐Manager/  App-­‐COC*

*  Chief  Of  Chaos

Bild:  CC2.0  Intel  Free  Press

Amsterdam,  June  29  2014@murrayde

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App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsApp  Name  /  App  Title

iOS Google  Play  Store

Name  der  App 255  Characters No  limit  ?

OpQmizing  Search 255  Characters 32  Characters

OpQmizing  Device 12  Characters 8+1  Characters8+8  Characters

Amsterdam,  June  29  2014@murrayde

Page 41: tiConf 2014 EU: App Store Optimization

App  Name  vs.  App  Title

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: iPhone device / Apple App Store Desktop

Page 42: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsKeywords

iOS Google  Play  Store

Number  of  keywords 100  Characters -­‐

OpQmizing  Search Start  with  most  important  keywords.  Keywords  divided  by  comma

Start  with  most  important  keywords.    No  keyword  stuffing.  OpQmize  your  descripQon  according  to  your  keyword  set

Pro  Tip 1.  High  search  volume2.  Livle  compeQQon3.  High  relevance

1.  High  search  volume2.  Livle  compeQQon3.  High  relevance

Amsterdam,  June  29  2014@murrayde

Page 43: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsDescripQon,  Change  log  &  What’s  New

Amsterdam,  June  29  2014@murrayde

Think TweetUSP in 140 Characters or less

„What‘s New“ Section is immediately visibleGoogle Play: Split huge keyword set in description

and „change log“ section

Page 44: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsDescripQon,  Change  log  &  What’s  New  -­‐  Fail

Amsterdam,  June  29  2014@murrayde

Page 45: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

DescripQon,  Change  log  &  What’s  New  -­‐  Fail

Page 46: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsDescripQon,  Change  log  &  What’s  New:  Winning

Amsterdam,  June  29  2014@murrayde

Page 47: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsDescripQon

iOS Google  Play  Store

Number  of  Characters 4.000 4.000

Impact  on  search None High

OpQmizing  Search Short  descripQon  on  top  (more)  Short  descripQon  on  top  (more)  

“Features  Apps.”  /  “RecommendaQon  of  the  day”“Features  Apps.”  /  “RecommendaQon  of  the  day”

List  most  important  USPList  most  important  USP

Avoid  large  blocks  of  textAvoid  large  blocks  of  text

Avoid  large  listsAvoid  large  lists

Use  TesQmonialsUse  TesQmonials

Clickable  URL  on  Google  Play  (TesQng!)Clickable  URL  on  Google  Play  (TesQng!)

Amsterdam,  June  29  2014@murrayde

Page 48: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Perfect:  App  Title ✓DescripQon ✓Teaser ✓Icon ✓Screenshot ✓

Page 49: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Perfect  DescripQon

Page 50: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsLocalizaQon

iOS Google  Play  Store

LocalizaQon •  App  Title•  App  Name•  DescripQon•  What‘s  New  •  Change  log•  Home/Support/Privacy  Policy•  Screenshots•  Error  messages•  Categories•  App  Type

•  App  Title•  App  Name•  DescripQon•  What‘s  New  •  Change  log•  Home/Support/Privacy  Policy•  Screenshots•  Error  messages•  PromoQon  text•  Categories•  App  Type

Be  Carefull Brand  namesSwear  wordsInappropriate  language/Images/Icons/Videos  

Brand  namesSwear  wordsInappropriate  language/Images/Icons/Videos  

Amsterdam,  June  29  2014@murrayde

Page 51: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

LocalizaQon

Page 52: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

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 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 55: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

LocalizaQon  Highlight:  Error  Messages

Amsterdam,  June  29  2014@murrayde

Page 56: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsIcons

iOS Google  Play  Store

Icon  size Master:  4096x4096App-­‐Icon:  76x76,120x120  &  152x152App-­‐Icon  on  App-­‐Store:  1024x1024App-­‐Icon  Spotlight:  80x80App-­‐Icon  Preferences:  58x58App-­‐Icon  Toolbar:  ~44x44App-­‐Icon  Tab  Bar:  50x50

Master:  4096x4096App-­‐Icon:  1024x1024

OpQmizing  Search Big  influence  exploring  store Big  influence  exploring  store

Amsterdam,  June  29  2014@murrayde

Page 57: tiConf 2014 EU: App Store Optimization

App-­‐Icons:  True  colors

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: iPhone Testgerät

Page 58: tiConf 2014 EU: App Store Optimization

App-­‐Icons:  True  colors  -­‐  RED

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

YouTube Google+ Avira Mobile

Red => stimulus color energy & youthful vigor

Page 59: tiConf 2014 EU: App Store Optimization

App-­‐Icons:  True  colors  -­‐  ORANGE

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Badoo SoundCloud iBooks

Orange => signal color Trend: Orange & Yellow Icons

Page 60: tiConf 2014 EU: App Store Optimization

App-­‐Icons:  True  colors  -­‐  YELLOW

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

SoundHound Watchever Snapchat

Yellow => Trend colorMix Yellow & Orange

Page 61: tiConf 2014 EU: App Store Optimization

App-­‐Icons:  True  colors  -­‐  GREEN

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

WhatsApp 7 Min Workout Line Deco

Green promises something natural, health and inner peace.

Page 62: tiConf 2014 EU: App Store Optimization

App-­‐Icons:  ???

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 63: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsScreenshots

iOS Google  Play  Store

Screenshots Smartphone  3.5:  4  Screenshots  (960x640)Smartphone  4.0:  4  Screenshots  (1136x640)Tablets:  4  Screenshots  (1536x2048)JPEG,  TIFF  or  PNG

Smartphone:  8  ScreenshotsTablet:  8  Screenshots>=320  Pixel  <=3840  Pixel480x800  and  480x854PNG  or  JPG  (No  Alpha)

OpQmizing  Search

Big  influence  exploring  store Big  influence  exploring  store

h<p://4sj.de/aso2 h<p://4sj.de/aso3

Amsterdam,  June  29  2014@murrayde

Page 64: tiConf 2014 EU: App Store Optimization

Screenshots:  Boring

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 65: tiConf 2014 EU: App Store Optimization

Screenshots:  Show  what  you  can  do

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 66: tiConf 2014 EU: App Store Optimization

Screenshots:  Meet  your  audience

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 67: tiConf 2014 EU: App Store Optimization

Screenshots:  AcQon  (iOS  7!)

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

mockuphone.com

Page 68: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

placeit.net

Screenshots:  More  AcQon  #2  (iOS7!)

Page 69: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

2  Screenshots  iOS  8

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App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsMarkeQng  Graphics

iOS Google  Play  Store

Graphics -­‐ MarkeQng  Graphics  for  “Featured  Apps,  Staff  Picks,  Special  Events”  are  opQonal  bit  highly  recommended!  *  1024  x  500    (Frame:  924  x  400)*  24-­‐Bit-­‐PNG  or  -­‐JPEG  (No  Alpha)*  No  Transparency

-­‐ Old  (only  older  devices,  but  think  Asia,  Africa)*  180  x  120*  24-­‐Bit-­‐PNG  or  -­‐JPEG  (No  Alpha)*  No  Transparency

Amsterdam,  June  29  2014@murrayde

Page 71: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  Basics

Amsterdam,  June  29  2014@murrayde

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App  Store  Op*miza*on  for  iOS  &  Android

ASO  Basics

Amsterdam,  June  29  2014@murrayde

Page 73: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsProduct  Videos

iOS  (7.x) Google  Play  Store

App-­‐Stores On  selected  Games Link  to  your  YouTube-­‐Video

Amsterdam,  June  29  2014@murrayde

Page 74: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  Basics

Amsterdam,  June  29  2014@murrayde

Product  Videos

Samples

iOS 7Android 4.x

Page 75: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  Basics

iOS  (8.x)

• 30  Seconds  videos• UI-­‐DemonstraQon,  FuncQonality  or  special  Features  (USP)• Capture-­‐Video  -­‐  NO  „Shiny  Happy  People“• Different  Phone  and  iPad  Videos• Don’t  forget  about  localizaQon• Upload  via  iTunes  Connect

Amsterdam,  June  29  2014@murrayde

Product  Videos

Page 76: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsProduct  Videos:  iOS  (8.x)  SpecificaQons

H.264  MPEG4 ProRes  422  (HQ)

.mp4,  .mov,  .m4v .mov

30  FPS 30  FPS

Bit  Rate:  12-­‐12  Mbps VBR  ~  220

Stereo  –  AAC Stereo  –  PCM  /  AAC

256kbps  44.1khz  VBR 44.1/48khz  16/24Bit

Amsterdam,  June  29  2014@murrayde

Page 77: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsProduct Videos: iOS (8.x) Specifications²

iPhone iPad

640  x  1136 900  x  1200

1136  x  640 1200  x  900

1080  x  1920  rescaled

1920  x  1080  rescaled

Amsterdam,  June  29  2014@murrayde

http://4sj.de/aso4

Page 78: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  Basics

Amsterdam,  June  29  2014@murrayde

Product  Videos  Sample  iOS  8

Page 79: tiConf 2014 EU: App Store Optimization

QR  Codes?

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 80: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Social  Media  PromoQon  1/3

Page 81: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Social  Media  PromoQon  2/3

Page 82: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Social  Media  PromoQon  3/3

Page 83: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

ASO  BasicsSEO:  Link  to  the  Landing  page  at  the  App  Store

iOS Google  Play  Store

App-­‐Stores hvps://itunes.apple.com/<countrycode>/app/id<id>?mt=8

h<p://appstore.com/mac/pixelmator  *

https://play.google.com/store/apps/details?id=<PackageName>

App-­‐Site  with  text  links  &  official  badges

Links  directly  to  the  landing  page Links  directly  to  the  landing  page

*  Apple  Document

h<p://4sj.de/aso5

Amsterdam,  June  29  2014@murrayde

Page 84: tiConf 2014 EU: App Store Optimization

Black  Hat  ASO  using  Chat  Bots  (Tinder)  App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 85: tiConf 2014 EU: App Store Optimization

Black  Hat  ASO  using  RaQngs  App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 86: tiConf 2014 EU: App Store Optimization

Black  Hat  ASO  using  keyword  stuffing  App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Page 87: tiConf 2014 EU: App Store Optimization

App  Store  Op*miza*on  for  iOS  &  Android

There  are  more  then  two  App  Stores!

Google  Play     Apple  App  Store     Amazon  App  Store

Windows  Phone  Store

Amsterdam,  June  29  2014@murrayde

Page 88: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

There  are  more  then  two  App  Stores!

Asia,  Africa,  Emerging  Regions

Page 89: tiConf 2014 EU: App Store Optimization

There  are  more  then  two  App  Stores!

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Pre-Installs (Samsung, LG)Provider-Installs and App-Stores

Smart-TV Apps3rd Party App-Stores*

* 72% of all Apps in China installed via 3rd Party App Store

Page 90: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: One Platform Foundation

Page 91: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: Screenshot D.nc Games Center

Blog Ex-GooglersJunyu Wang

http://appindex.wandoujia.com

Page 92: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: Amazon.de Screenshot

Page 93: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: http://techcrunch.com/2011/08/02/amazons-appstore-youll-make-0-when-we-give-your-app-away-and-youll-like-it/

Page 94: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: T-Mobile Screenshot

+100k Apps

10% customer discount if

bought thru Yandex

Page 95: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: T-Mobile Screenshot

Page 96: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: The New York Times

Page 97: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

Source: Samsung App Portal Screenshot

Page 98: tiConf 2014 EU: App Store Optimization

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

www.thenothingapp.com

Page 99: tiConf 2014 EU: App Store Optimization

Mariano  Glas @murrayde+MarianoGlasmarianoglas

Mariano_Glasserienjunkies.de/humans.txt

 App  Store  Op*miza*on  for  iOS  &  Android

Amsterdam,  June  29  2014@murrayde

♥  Thanks!