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Three pillars ofCorporate Web 2.0
Anwar Us Saeed (TU Graz)
Alexander Stocker (Know-Center)
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Overview
Objectives
Motivation
Web 2.0 Origin
Idea (Concept)
Corporate Web 2.0
Three Pillars
Case Studies
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Objectives
Give an overview of Web 2.0 Phenomenon
Justify the necessity of Corporate Web 2.0for Companies
Introduce a Model for Corporate Web 2.0along with three pillars
Show examples from Web to explain the
model
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Motivation
Josh Bernoff, Forrester Research: "The corporateworld has slowly gone from unaware to fearfulto, now, curious about how to engage with socialnetworks, what to do about user generated
media, how to participate in the blogosphere,and so on.
Surveys
[McKinsey Global survey, 06]
[ArthurD.Little, 06], [BoozAllenHamilton, 06]
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Web 2.0
Origin of the Term (Oreilly, 2004)
Ambiguity for the business domainWeb 2.0 as an evolution of Web
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Evolution of Web to Web2.0 (ongoing process)
Simplification ofuser interfaceand operation
Ongoingtechnicaldevelopment
More bandwith,more reach
More user, moreinteraction, moredata (content)
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Changes around the Web
Bandwith
Interfaces and DevicesSocial Processes
Business
A major shift of Media industry along the lines ofnew evolving technologies of Web 2.0
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Corporate Web2.0
Web 2.0 means that social entities supporttheir social processes with the help oftechnological entities thus generating a lotof new content / data in the web.
Corporate Web 2.0 can be defined astransformation of the social andtechnological aspects of the newinternet/web into business, leading to a
redesign of existing business processes oreven to an evolution of new businessmodels.
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Corporate Web2.0 Model
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Three Pillars
SocialEntities
TechnicalEntities
Wikis
Blogs
RSS-FeedsSocial Networking
Tools
Social Bookmarking
Tools
Community Based
innovation and marketplatforms
(Neurovation)
Business Value
Process-optimizaton
Quality
EfficiencyInnovation
Mass Customization
Product-optimization
Communication
Service and SupportCreativity
ROI
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Opportunities:
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Examples from Web
Fender Musical Instruments Corporation(FMIC) (www.fender.com)
Revver (www.revver.com) The most popular videowas viewed over 4 million times generating $25.000for the amateur producers
Neurovation (http://imarket.bravestone.at)
Ideawicket (www.ideawicket.com)
Crowd Spirit(http://www.crowdspirit.com)
http://www.fender.com/http://www.revver.com/http://imarket.bravestone.at/http://www.ideawicket.com/http://www.crowdspirit.com/http://www.crowdspirit.com/http://www.ideawicket.com/http://imarket.bravestone.at/http://www.revver.com/http://www.fender.com/8/8/2019 Three pillars of Corporate Web 2.0
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Concluding Remarks
Business Life: optimal engagement ofStake-holders (stake-holder approach)
Corporate Web 2.0 provides new mediumfor realtime stake-holder engagement
Adoption approaches
Active
Reacive
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Future Research:
Future research will include
standard concepts for goal oriented engagementof stake-holders according to the Corporate Web
2.0 model addressing the question to which extent social
and technological aspects are valuable in thisrespect
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Questions
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