Guiding Action Principles for Using Social Media in the
presented by Everett ReissDirector of Marketing and Communicationsapplied systems technology2640 US Highway 9WCornwall, NY 12518http://www.astusa.com
Phrase coined by Tim O’Reilly, http://tim.oreilly.com.
Movement away from static web pages to more dynamic and shareable content
User-generated content. Establishment of online communities
where ideas and content are exchanged between likeminded individuals.
Social Networking is a specific application of social media or the web 2.0.
Using social media to improve ability to recruit and place professional candidates, especially more specialized positions
Used Linkedin to recruit IT, engineering, defense, accounting
Begin talking asking yourself and your staff What do we want to accomplish through the
Web 2.o and with social media? Who are we trying to reach and where are
they?
Build this into their job descriptionMade time for researchPresentations making a case for
social mediaBuy-in and sponsorship from
management (e.g. VP of sales & marketing)
Held accountable to keep proving value of social media
Linkedin, Career Builder, Newspapers – that’s where CPS’ target audience are hanging out.
Weren’t getting many results from Facebook.
Plenty of free tools and information sources out there: Google Analytics Seminars Webinars Podcasts
Podcasts: 10 Golden Rules of Internet Marketing Marketing Over Coffee Sales Roundup Podcast
Blogs Copy Blogger – http://www.copyblogger.com Seth Godin – http://sethgodin.typepad.com
University San Francisco’s Masters Certificate in Internet Marketing – http://usanfranonline.com
Email: [email protected]: http://twitter.com/everettreissLinkedin:
http://www.linkedin.com/in/everettreissMad Staffing Blog:
http://www.astusa.com/staffing-blog
Top Related