©2011 Sphere Trending, LLC
CITY TRENDSPOTTINGEARLY 2011
THE COTTAGE COMPANY - SEATTLE
©2011 Sphere Trending, LLC
Looking for a trendspotting
tid-bit from the traveling team at
Sphere Trending? Enjoy a sneak peek of our
favorite finds from these cities:
o San Diego, CA
o Seattle, WA
o Portland, OR
o Vancouver, BC
o Chattanooga, TN
o Boulder, CO
And… if we’ve interested you in our work,
maybe you’d like to learn more about our
services, reports and forecasts? www.spheretrending.com
CABANAZ
THE COTTAGE COMPANY - SEATTLE
PORTLAND DEVIL’S MAY WEAR - VANCOUVER
Hello!
CITY TRENDSPOTTINGEARLY 2011
©2011 Sphere Trending LLC
The information contained in this document is provided for demonstration & internal research purposes only, to give dimension and meaning to the trends. Any reproduction of this information is a direct violation of the Federal Copyright Law. This includes,
but is not limited to, color copying, color printing, photocopying or faxing, as well as email distribution of all content, photographs & images, or posting on the Internet. Please be careful to not copy the designs, trademarks or intellectual properties of others
reported within these pages, as this may result in your being sued or prosecuted by the owner of that content.
1116 voorheis roadwaterford, mi 48328 U.S.A.
tel 248.681.3945 fax 248.681.3992
website: [email protected]
City Trendspotting Tour - Summary1st Half 2011
A PHOTO GALLERY
did you know...?
we travel to cities & tradeshows in the US,
Canada & abroad to track consumer lifestyle
trends throughout the year. This brings our yearly
total of images and photos to 75,000+! That’s a
lot of foot leather and camera batteries...
what does this mean for you...?
we provide our clients with critical knowledge &
insights for how today’s changing consumer lives,
shops & entertains.
understanding what these key new home
communities, retail developments and socializing
venues look like – and why – means you can
better tailor your products, services and
marketing campaigns to have the most impact &
positive reaction in the market.
want to learn more? Call us for a visit, we’d
love to share our insight with you!
our story...
©2011 Sphere Trending, LLC
GOOD DOG - CHATTANOOGA
did you know...?
in homes, both old and new, large and small, traditional or
modern, front porches are the new must-have accessory.
as a matter of fact, the front porch is the #1 most requested amenity of new home builders according to the AIA. (American Institute of Architects)
front porches return...
©2011 Sphere Trending, LLC
BOULDER
VANCOUVER
SEATTLE PORTLAND
SAN DIEGO
did you know...?
60 percent of consumers say they often or always pay
more for a better experience. (Harris Interactive)
sharing the story of a brand, a unique feature of an dining establishment or store creates an engaging experience for the consumer.
storytelling...
©2011 Sphere Trending, LLC
GOOD DOG in
Chattanooga,
TN is not only
the best hot
dog restaurant
in town, but a
green and
sustainable
establishment.
The refuse &
recycling
center tells that
story with great
signage and
recycled
material décor.
MOTHERS BISTRO & BAR in
Portland, OR features a
“Mom of the Month” and
the featured Mother’s
favorite recipes are
prepared by the chef and
diners can read her unique
story as they enjoy her food.
did you know...?
it’s getting harder and harder to attract the attention of the consumer raised looking down at cell phones, hand held devices and electronic gadgets.
outside in retailing...
©2011 Sphere Trending, LLC
SEATTLE
it’s critical to Raise-the-Sightlines™ and to navigate the consumer’s focus to your store, brand or product – we found
many retailers creating exciting and innovative exteriors to perk the consumer’s interest into what might be inside...
SEATTLE CHATANOOGA
did you know...?
with new home square footage shrinking (dropping for the first time in 10 years to a new low of 2343sq. ft. – a loss of almost 300 sq. ft. ) and more families choosing to have children share bedrooms, putting the fun back into functional is key.
for this creative young generation, finding ways to make
putting away clothing, studying and organizing more game-like speaks to their new way of living and learning.
FUNctional...
©2011 Sphere Trending, LLC
SAN DIEGO PORTLAND
SAN DIEGO
did you know...?
we’ve gone from having a hidden, backyard oasis to
gardening in the front yard with gusto.
“living streetside” as we’ve coined it, is in full force with urban and suburban households putting pride, care and attention to the flower and vegetable gardens in their front yards, right down to the small spaces available in between the sidewalk and the street.
living streetside...
©2011 Sphere Trending, LLC
PORTLAND PORTLAND
BOULDER
did you know...?
urban living isn’t just lofts and modern high rises – young
couples, families and singles are buying up the small, older homes in the “outer ring” as we like to call it, the area just outside of the large metropolitan cities.
with affordable homes, many authentic and in need of remodeling, as well as easy access to light rail and a focus on local community with retail, dining and entertainment within walking distance of home – these communities are
experiencing a revitalization.
urban living...
©2011 Sphere Trending, LLC
SEATTLE PORTLAND
BOULDER
did you know...?
we’re overstuffed! – the concept of smaller footprint homes, growing families and increasing numbers of multi-generational households means that we’re bursting at the seams.
some creative space saving examples from our trendspotting showcase storage solutions
integrated in every room of the home:
overstuffed...
©2011 Sphere Trending, LLC
SAN DIEGO
PORTLAND
want to learn more? Call us to learn
more about our services, reports and
forecasts - we’d love to share our insight
with you!
1116 Voorheis Rd.
Waterford, MI 48328
248.681.3945
www.spheretrending.com
www.spheretrending.blogspot.com
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©2011 Sphere Trending, LLC
PORTLAND
GREEN LIFE GROCER - CHATTANOOGA
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