Dennis Thomas
Social Media and Northwestern Technologies
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Agenda
What is Social Media
Benefits of Social Media for Northwestern Technologies
Leveling the Playing Field
Why Northwestern Technologies Needs Social Media
What can Social Media Do For You
Expand Company Brand
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• Future of Communications• Sharing of Information• Transfer of Text, Video, Photos,
and Audio
What is Social Media Marketing
• Brand Recognition• Community• Repeat Exposure• Authority• Influence
What Can Social Media Do for Northwestern Technologies
Open Up A Whole New World
• Why Social Listening Is Important
• Marketers Use Social Advertising
• Email is Still Alive• Social Media Team• Social Media ROI
Understand the Landscape
Listen to Your Customers
• Branding• Content Creations• Rapid Engagement• Powerful Campaigns• Influencers
Benefits of Social Media
It Works
Social Media SitesWhich Ones Are Best
YouTube
Google Plus
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665 Million Daily Active Users
4.5 Billion Likes Generated Daily
1.1 Billion Active Monthly Users
70 Billion Users
• Social Media Is Out There
• Taking Advantage• Moving Forward• The Road Ahead
Conclusion
References
Levy, S. (2013, December 7). How to Choose the Best Social Media Platform for Your Business. Retrieved June 15, 2014, from http://www.entrepreneur.com/article/230020Media Defined, S. (2014, June 4). Social Media Defined. Retrieved June 15, 2014, from http://www.socialmediadefined.com/what-is-social-media/Progress, W. I. (2013, March 12). The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think. Retrieved June 15, 2014, from http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/Redsicker, P. (2014, February 17). 5 Social Media Trends for 2014, New Research. Retrieved June 15, 2014, from http://www.socialmediaexaminer.com/social-media-trends-2014/Schaffer, N. (2013, October 17). Young Upstarts. Retrieved June 14, 2014, from http://www.youngupstarts.com/2013/10/17/eleven-essential-components-of-a-successful-social-media-strategy/Smith, J. (2013, August 9). 3 Reasons Why YOUR Business Should be using Facebook Marketing | Business Bank of Texas. Retrieved June 13, 2014, from http://www.businessbankoftexas.com/3-reasons-why-your-business-should-be-using-facebook-marketing.htm
THANK YOU!
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