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INDIAN EXPRESS WAY
GROUP 6
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INTRODUCTION TO CATEGORY
Railways Railways were first introduced to India in 1853.
Indian Railways has more than
64,015 kilometers of track and 6,909 stations.
It is one of the world's largest commercial or utility
employers, with more than 1.6 million employees. Indian railways Carries 20 million passengers and
2 million tons of freight daily.
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PASSENGERS
Indian Railways operates about 9,000 passenger trains and
transports .
20 million passengers daily across twenty-eight states andtwo union territories.
Sikkim and Meghalaya are the only states not connected by
rail.
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CONDITIONS OF CURRENT RAILWAY FACILITY
AVAILABLE
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CONNECTIVITY
Right now in India only railways is the medium
which provides maximum connectivity to
masses.
Transport medium owned by government only
and earning profits.
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ARE CUSTOMERS HAPPY???
Consumers are not satisfied from the services
available in current scenario.
They are bound to use the current services dueto lack of choice .
We found that there are loop holes here in
terms of the services provided by current player
so we can play on services, by providing better
services.
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When we researched among customers we
found out that the basic problem suffered by
them is the delay in trains and extension in
timings to reach the destination.
So we will talk about timings
Ex: pen
This all is because of overuse of tracks and
mismanagement .
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BUT RAILWAYS NEVER REACHES AT TIME
Kya ye train kabhi
time pe
aayegi????????
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CONSUMERS PERCEPTION
I missed an important meeting because of delayin the train.
Mrinalini Raheja, 28 years
Not able to reach in the marriage of my sister attime.
Parekh, 21 years
I prefer to take reservation keeping one day
margin in my mind, otherwise it can be a bigtrouble for you.
Renuka Gupta, 33 years
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Railways can never be on time, so be aware
Avinash Mishra, 22 years
Its a vicious circle from which we cant comeout as we dont have any other option.
Raman Patel, 45 years
I missed my IAS exams due to late running of
trains, kuch nhi ho sakta
Anamika Sharma, 31 years
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SECOND CONSUMER
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HIGH VALUE IDEA
We value your time.
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BPS MODEL
FOR EVERY INDIAN, INDIAN EXPRESS
WAYOFFERS A PLESUARABLE ON TIME
JOURNEY.
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CONSUMER INSIGHT
I wish to reach at time but the mediums
available are not up to the mark, cant I get
such a transport medium in my budget which
value my time??????????
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NEED FOR OUR PRODUCT
To solve this problem of inconvenience to the
customers, specially the problem of delay in the
timings of train due to which he suffers a lot we
present
INDIAN EXPRESS WAY, ek aisi railway jo de apko
99.99% ontime journey ka vaada.
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CAMPAIGN
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LEADING MEDIUM
TELEVISION
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HOARDING
INDIAN EXPRESS WAY
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INDIAN EXPRESS WAY
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INDIAN EXPRESS WAY
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INDIAN EXPRESS WAY
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HOARDING
7
INDIAN EXPRESS WAY
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PRINTMEDIUM
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INNOVATIVE MEDIUM
On the every railways barriers
With a line
kya aapko train ke liye wait karna pasand nhito INDIAN EXPRESS WAY hai na.
To avoid wastage of time in traffic, switch to
flyover ; to avoid wastage of time during the
journey by train switch to INDIAN EXPRESS
WAY
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INNOVATIVE USE OF MEDIUM
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On interstate bus tickets.
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TAGS WITH TRAVELLING BAGS
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