Things I learned at SXSWi2010Friday, March 12 to Tuesday, March 16
SXSW InteractiveHot Topics for 2010
• Mobility and geo-location• Future of traditional publishing models (especially print and news)• Content (especially leveraging user generated content)• Social change• Standards and accessibility (especially HTML 5)
SXSW InteractiveEducation Specific Sessions
• Universities in the ‘Free’ Era• Student Start-Ups: Entrepreneurship in the University• Web Education Rocks: 2010 WaSP InterAct Annual Meeting• Cracking the books: User-Generated Content in Education
Panel Presentations I Attended
Day 1• Chasing Virtual Good in the Real World
Josh Williams, Gowalla• Pay TV vs Internet - The Battle for Your TV
Mark Cuban, HD Net/Dallas MavericksAvner Ronen, Boxee
• Ukulele for GeeksChristian Crumlish, Yahoo
Day 2• Web CMS from a Designer’s Perspective
Scott Fegette, AdobeChris Charlton - XTND.US
• How to Create Viral VideoJonathan Wells, FluxMargaret Gould Stewart, YouTubeJason Wishnow, TEDDamian Kulash, OK Go
• Media Armageddon: What Happens When the NY Times Dies
Greg Beato, Reason MagazineMarkos Moulitsas, Daily KosAmy Langfield, New YorkologyDavid Carr, NY TimesHenry Copeland, Blogads.com
Day 2 (cont’d)• Keynote: Privacy and Policy
Danah Boyd, Ethnographer• New Publishing and Web Content
Erin Kissane, Incisive.nuJeffrey Zeldman, Happy Cog StudiosLisa Holton, Fourth Story MediaPaul Ford, Harper’s Magazine
Day 3• Keynote: Systems Design
Valerie Casey• Crowd Sourcing Innovative Change
Amy Sample Ward, NetsquaredBeth Kanter, Beth’s BlogDavid J Neff, Lights Camera HelpHolly Ross, NTEN: Nonprofit Technology
NetworkKari Saratovsky, The Case Foundation
Panel Presentations I Attended (cont’d) Day 3 (cont’d)• HTML 5 Accessibility
Cynthia Shelly, MicrosoftJohn Foliot, Standford University
• 13th Annual SXSWi Web Awards
Day 4• RIP CMS
Dries Buytaert, Drupal creator• Keynote: The Next Generation of
Social MediaEvan Williams, Twitter
• Adobe All-AccessPhotoshopFlash MobileBrowser Lab
Day 5• 14,000 Songs in 28 Days
Day 5 (cont’d)• Social Business
Social Media in MarketingDavid Meerman Scott - Freshpot
MarketingSocial Media in Public RelationsCaptain Nathan Broshear, US Air ForceSocial Media in Customer ServiceMelanie Baker, PostRank Inc
• Keynote: The Future of Music DeliveryEliot Van Buskirk, Spotify
• Cracking the Books: User Generated Content in Education
Clyde Boyer, Trinity Education GroupRon Reed, RL Reed ConsultingAnita Givens, Texas Education AgencyMargarity Pinkos, M Pinkos Education
• Effects of Twitter on the NewsBrian Drescher, USA TodayBrian Stetler, NY TimesAna Marie Cox, GQ Magazine
Chasing Virtual Good in the Real WorldJosh Williams, CEO Gowalla
If social games can motivate a person to alter their life online, can a game like experience inspire people to go out and explore the
world around them?
Web CMS from a Designers’ PerspectiveScott Fegette, Adobe and Chris Charlton, XTND.US
http://xtnd.us
Video tutorials: http://tinyurl.com/theme-drupalWritten tutorials: http://adobe.com/devnet
How to Make a Viral Video
• There is a positivity about content that is viral - we like to share good news more than bad news.
• Surprise unexpected combinations
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Lorem ipsumJonathan Wells, FluxMargaret Gould Stewart, YouTubeJason Wishnow, TEDDamian Kulash, OK Go
How to Make a Viral Video
• Building your audience• Embed• Metadata• Distribute on Multiple Fronts• Superspreaders• Exclusivity
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New Publishing and Web Content
Pro: it's a good time to be in publishing. When you have an industry in the midst of change opportunities for new models emerge
Con: it’s a terrible time to try to shoehorn existing content models into the web
Erin Kissane, Incisive.nuJeffrey Zeldman, Happy Cog StudiosLisa Holton, Fourth Story MediaPaul Ford, Harper’s Magazine
If you’re going to do publishing online…
First ask, ‘How do I serve and interact with people?’,then build publishing and editorial above that.
Keynote: Systems Design InspirationValerie Casey
http://www.designersaccord.org
Goals of The Designers Accord
http://www.designersaccord.org
• Increase awareness in the creative community• Graduate the next generation of designers and thinkers• Best practices to achieve the greatest impact• Influence policy
HTML 5 AccessibilityCynthia Shelly, Microsoft
John Foliot, Standford University
One of the goals of HTML5 is to build some assistive technologies into rich media
List of updates:
• New link semantics• New document semantics• Tools concerning video and accessibility
– Captions– Sign language– Audio descriptions– Textual audio descriptions (screenreader/Braille)– Subtitles– Support materials bound to the media
RIP CMSDries Buytaert, Creator and Project Lead, Drupal
CTO Aquia
“Users are your content creators now.”
Examples of Organizations Using Drupal
The WhitehouseIBM
Sun Microsystems java.netCNN
Forbes.comIntel Atom
Sony EricksonSymantec (community)
Examples of Universities Using Drupal/Acquia Clients
Alfred State CollegeAshland University
University of MinnesotaUniversity of DelawareUniversity of ColoradoEmpire State College
Washington State UniversityMIT
International BaccalaureateDelaware County Community
CollegeVirginia Tech
University of Southern MississippiDuke
Webster UniversityUniversity of Prince Edward Island
University of TorontoNew York University
Adobe All-Access Day Stage Event
Updates and Demos:DreamweaverFlash MobileBrowser Lab
Social BusinessDavid Meerman Scott - Freshpot Marketing
Captain Nathan Broshear, US Air ForceMelanie Baker, PostRank Inc
New rules of Marketing in Business (David Meerman Scott)
1. Marketing is about generating attention. Traditionally is was purchased, today the new rule is earning attention by publishing content
2. If you want people to share their stories about you realize that nobody cares about your products
3. Speak to your buyers in their language not yours
4. Create triggers that encourage people to share
5. No coercion required. It’s about NOT forcing people
Social BusinessDavid Meerman Scott - Freshpot Marketing
Captain Nathan Broshear, US Air ForceMelanie Baker, PostRank Inc
Social Media and Public Relations - Captain Nathan Broshear
• "We don't call the media anymore. They call us" - big endorsement to Twitter for press communication
• People are coming to the US Air Force for bite-sized pieces of information when they need us - noticing huge chunks of traffic during times of crisis.
• Why do ‘official’ military blogs fail? First lesson: Social communication cannot be about you. People trust a peer
• More and more, mainstream media is not our main source of communications it’s social media and it’s happening in minutes
My SXSWi 2010 stuff
• Blog - otherlondon.blogspot.com/• Bookmarks - delicious.com/theotherlondon/sxsw• Notes and presentations - www.slideshare.net/theotherlondon• Pictures - www.flickr.com/photos/otherlondon/sets/72157623606423572/
Things I learned at SXSWi2010Friday, March 12 to Tuesday, March 16