INTERACTIVITY DRIVES 250% INCREASE IN ENGAGEMENTPhyllis + Rosie Jewelry uses ThingLink to help drive product engagement on Facebook
Interactive Tags Drove a
16% CTR
CAMPAIGN OVERVIEW: •Phyllis + Rosie wanted to use an
interactive image to drive product exploration and engagement in social media
•Overall image saw a 250% increase in overall engagement with an 80% increase in time spent within post and a 16% CTR on all Rich Media tags within the image including a 15% CTR on the Instagram tag alone
Instragram Tag drove a
15% CTR showing a clear interest
in more content from the brand
Interactive Post saw
80% Lift in Time Spent
INTERACTIVE CAMPAIGN DRIVES 300% INCREASE IN ENGAGEMENTNew York Magazine has used ThingLink over the past 2 years to make their Approval Matrix more compelling
Interactive Tags Drove a
13% CTR
CAMPAIGN OVERVIEW: •NY Magazine uses interactive content
to give readers a deep dive into their weekly Approval Matrix
•20+ rich media tags per image drive rich engagement numbers showing a range of 200-700% engagement lift
•Over the past 2 years, both engagement and CTR numbers increased as users are familiar with the interactive experience
Over the past 2 years, interactive content drove a
50% Lift in Time Spent
INTERACTIVE VIDEO DRIVES 200% INCREASE IN ENGAGEMENT
Top Russian Broadcaster, Channel 1, sees major success using ThingLink
40% of video viewers interacted with the tags driving an average time spent of 4:01 for a video that has a TRT of
2:02. ThingLink for Video naturally doubled video viewing time.
Interactive Tags Drove a
58% CTR
CAMPAIGN OVERVIEW: •Channel One used ThingLink for
Video to bring to life a 2 minute recap video for The Voice Russia’s top 8 performances
•Viewers were able to interact with tags to watch full performances, hear words from the contestants and get ready for the results show all within the original 2 minute recap video
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