@mangorn#SMWShutter

Why Content MarketingStrategic PrinciplesShutterstock Highlights

Design Studio

Bridge Campaign — Print

l ve

Share your passion. With millions of brilliant, high-quality images, Shutterstock helps you realize your creative vision.

imagination on

what creatives can do

Passport: India Indian DreamArchan Nair www.archann.net

Passport: Ireland Fashion CollageVasare Narwww.vasare.co.uk

Passport: SwedenViking ShipNiklas Lundbergwww.diftype.com

Designer Passport

The Best Thing I Ever Created

David Allen Armin Vit John Meada

Rebel Wisdom: CreativeMornings Quotes as Inspirational Art

our obsessions

expl re

Oscar Pop! The 2013 Best Picture Nominees as Pop Art Posters

WarholJohnsHaring

Mod Men: The World of Mad Men Through a 21st-Century Lens

Game of Brands: Game of Thrones House as Modern Corporations

Shutterstock Tours: The 12 Districts of Panem

Power Couples : Classic Video Games Reimagined as Romance Novels

Why Content Marketing?

Brand awareness

Lead Generation

SEO

?

ADVERTISING

Approach

Brand Awareness

Establish that you exist Position your brand Tell your story

SEO Think holistically Be specific

Play nice with others

Lead Generation

Be helpful Inspire people Create opportunities

How to Measure

Brand Awareness

TrafficPick UpsSharing

Lead Generation

ViewsSign Ups

ConversionsAOV

SEO

Keyword RankingsReferring Domains

Understand your audience, focus on adding value first, and promoting your products and services second.

Be true to your brand, and don’t force it.

Speed Workshop

• Break up into teams

• Select your mystery product

• Define our product and target audience

• Collaborate with your team on creating a zeitgeist piece.

• Present your concept to the Class in 30 seconds.

• The winning team wins a free month subscription to shutterstock (and a banana).

Thank y u

To watch YOURSELF in this class,visit the Shutterstock blog!

shutterstock.com/blog