Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014
#compelling
3:30 - 4:10Intro & present
4:10 - 4:30shoot (& pee)
4:30 - 4:45discuss
4:45 - 5:10Present
5:10 - 5:25Shoot (& pee)
5:25 - 6:00Discuss, Present
& Wrap-up
The Compelling Imagein the Age of Social MediaPros
★ Transcending languageNeeds no interpreter
★Faster than readingLessens the need for descriptive text
★Stimulating visuallyAttention getting & emotional
★ Sharing easilyMore outlets than the written word
★Connecting PersonallySomeone or someplace they know means more to them than words
★ EternalWhat goes online stays online
The Compelling ImageCons
in the Age of Social Media
★ ManipulatableImages can be changed
★ StealableImages can be taken and you’ll never know
★ MisinterpretedImages can be read wrong
★Unwanted AttentionImages can be seen by the wrong people
The Compelling Imagein the Age of Social MediaIf inner beauty is all that matters... why do we have an outer?
The Compelling Imagein the Age of Social Media
Everyone Has A Head...
Make Yours Look Good
The Compelling Imagein the Age of Social Media
Everyone Has A Head...
Make Yours Look Good
The Compelling Imagein the Age of Social Media
Everyone Has A Body...
Make Yours Look Right
The Compelling Imagein the Age of Social MediaYour Online Look...
One is from a DSLR
One is from a Phone
Is Camera Independent
The Compelling Imagein the Age of Social MediaTips & Exercises
The Portrait
The Compelling Imagein the Age of Social Media
The Portrait
Front Light
Tips & Exercises
The Portrait
Environmental
The Compelling Imagein the Age of Social MediaTips & Exercises
The Compelling Imagein the Age of Social Media
The Portrait
Partial
Tips & Exercises
Gandhi by Patric Shaw
The Compelling Imagein the Age of Social Media
Rule of
Thirds
Tips & Exercises
The Compelling Image
GETHIGH
in the Age of Social MediaTips & Exercises
LOOKLOW
The Compelling Image
GetLow
in the Age of Social MediaTips & Exercises
LOOKHigh
The Compelling Image
We can help you find your groove
Napkin Creative
GetEmpt
y
in the Age of Social MediaTips & Exercises
The Compelling Image
TakeAdvantage
Of yourDisadvantag
e
in the Age of Social MediaTips & Exercises
The Compelling Imagein the Age of Social Media
Ask the question:
What do you want people
to know
Who
and how canyou tell them
in a compelling
image?
What
Where
When
Why
How
SheReportin
gLobb
yDaytim
e News
TV
Reporter Emily Woman Storyteller The
PressTelling Gossiping Exposing
Manipulating Airport Tulsa Oklahoma Scene
Security AreaJune Before During After Takeoff
LandingWeather Violence Reunion Humor
EventTelevision Showing Internet Voice With
Emotion
With
Emotion
Telling A Story
The Compelling ImageTips & Exercises
The Portrait Front Light
in the Age of Social Media
EnvironmentalPartial
Rule of Thirds
Get
Low
Get Empty
Take AdvantageOf Your Disadvantage
Tell A Story
HighLook
LowHigh
Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014
#compelling
The Compelling Imagein the Age of Social Media20 minutes
7 photographs - At least one has to be of you
Post to twitter with #compelling and #sxswShow to table group and
discussOn screen critique & discussion
The Compelling Imagein the Age of Social Media
Ask permission?
How to photograph strangers
Compliment - be specific
Introduceyourself -
Have a card
Tell it's use
Tell where they can find
the image
NOYES
Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014
#compelling
The Compelling Imagein the Age of Social Media15 minutes
5 photographs - of at least 2 different peoplePost to twitter with
#compelling and #sxswShow to table group & discussOn screen critique &
discussion
The Compelling Imagein the Age of Social MediaVisual Social Media Opportunities
Flickr - The original photo sharing website. Still good but languishing with old technology and lack of vision of what it can be.
Instagram - Hip, fun and interactive, able to use filters, but trendy and square.
Facebook - easy and everywhere, great for snapshots and ‘day in the life’ type shots
Twitter - Here and now. I am doing this. I am eating this. I look like this.
Google + - all of the above, growing but still a bit confused about itself.
Tumbler - Visual oriented blog. Simple, direct. Great for travel pics and sequences/series.
Pinterest - Best for information, how to, samples, examples, organizing images.
Blog - Best for detailed explanations, text/image combinations
The Compelling Imagein the Age of Social Media
A Rose By Any Other Name
YES
Name
Style
Date
Location
Size
NO
.jpg.psd.bs
25382340-sfsd-23sdf
dumblook.com.com
sosillyfunnyhaha
Ilooklikes**there
mlinn_c_6-29-12_philbrook_sm.jpg
The Importance of Nomenclature - the devising or choosing of names for things, esp. in a science or other
discipline .....................................Get
s Lost
The Compelling Imagein the Age of Social Media
A Rose By Any Other Name
pictures/make/2012/michellelinn/mlinn_c_6-29-12_philbrook_sm.jpg
The Importance of Nomenclature - the devising or choosing of names for things, esp. in a science or other
discipline .....................................Get
s LostFolders & Directories
Year
Location
Project
Client
Graphics
The Compelling Imagein the Age of Social Media
What are your Goals?
Sales - You need GREAT photos of your merchandise. Spend the money or gain the expertise and do it yourself. No substitute for a clear photo.
Information - Photo + text, Infographics, sequences of images. Set up shot, close up detail.
Promotion/Advertising - Location, environment, clarity of purpose. What are you promoting? Don’t get distracted from that.
Biography - Make the portrait match the person’s real image. Who are you projecting?
History - Use of special effects, costumes, locations are essential, but don’t over do it. Consistency is key.
Action - Fast camera, fast lens, fast shutter, good light. Situate yourself in the right place.
The Compelling Imagein the Age of Social Media
The End
Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014
#compelling
Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014
#compelling