Frequent, periodic, and sustained Informative, interesting, and exciting Controversial, yet professional Authoritative Exclusive Edited Networked Keywords Community building
They Don’t Directly
• Advertising• Affiliate sales• Getting paid
Indirectly• Branding• Acquiring business• Creating a community
1. Blog written to represent the company
2. Blog written within the company3. Blog written about the company4. Blog written by people in the
company
We’re interested in 1 and 4.
Anything substantial for a long time Gain devoted followers Increase the number of people
reading your press releases Make people interested in your
company *
* unless your company is interested in them
Find blogs• Google / Blog Search / News Alerts• Technorati• Blog Catalog / Blog Hub• Twitter
Podcasts• iTunes• Podcast Alley
RSS• Browser / site button• Google Reader
Comment• Be smart and be useful• Link back
Have specific objectives and time to devote to them
Pick a good niche Establish legal and corporate policies Have something to say, regularly Be passionate and professional about
your subject Learn about marketing, branding, and
hooks Always help or interest your readers Have a voice and a style
Be creative and personal, don’t be corporate
Link out Comment on other blogs or email the
authors Love feedback Track statistics (Google Analytics) Practice SEO Be patient Start with Wordpress.com or
Blogger.com
http://www.slideshare.net/jeffreylcohen/16-best-practices-of-b2b-corporate-blogging
http://mashable.com/2010/07/20/corporate-blogging-tips/
Blogs:• http://techcrunch.com/• http://politicalticker.blogs.cnn.com/• http://lifehacker.com/• http://sethgodin.typepad.com/• Shipping? Aliyah? Relocation? Israel?
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