Download - "The Unicorn Strategy" - Using Social Media to Drive Brand Awareness

@SlingshotSEO | www.SlingshotSEO.com

Steven Sha)uck Community Manager, Slingshot SEO @StevenSha6uck

Muhammad Yasin Director of Marke:ng, HCCMIS @MuhammadInc

INTRODUCTIONS


@MuhammadInc! @hccmis!

STATE OF THE WEB

1 BILLION


USERS OF SOCIAL MEDIA

SOCIAL PROLIFERATION HAS CHANGED HOW WE DO

BUSINESS



1

CREATE CONTENT

2

POST CONTENT

3

DOUBLE RAINBOW!

UNICORN STRATEGY


1

CREATE CONTENT

2

POST CONTENT

4

DOUBLE RAINBOW!

3

PROMOTE CONTENT

RESULTS DRIVEN STRATEGY


I N D I V I D U A L S W H O S E WO R D S A N D A C T I O N S I M P A C T T H E IDEOLOGY AND A C T I O N S O F OTHERS


INFLUENCE OF CHANNELS

Celebrity Status Update Blog

TRUST THE ADVICE AND INFORMATION THEY GET FROM BLOGS

98%



LOCATE INFLUENCERS


BUILD RELATIONSHIPS

MINE SOCIAL PROFILES



MAKE SOME RAINBOWS

Vanity Metric Business Need

DETERMINE/LAUNCH CONTENT



MEASURE RESULTS


INFLUENCER LINK TAGGING


WE STAY ON TOP OF BEST ��PRACTICES, EMERGING TRENDS, ��PEER REPORTING, & CHANGES ��IN THE SCIENCE OF THE INDUSTRY ��SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER. Visit SlingshotSEO.com/Resources for more information


WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER. Visit SlingshotSEO.com/Resources for more informaKon