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The Telco Mobile
Coupon Business
Opportunity
A framework for M2M based targeted
mobile coupon delivery
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HIGHLIGHTS
Telcos are distinctively positioned to leverage
the M2M based mobile couponing
opportunity & offer a strong value
proposition to manufacturers, retailers and
consumers and generate additional
revenue streams for all.
This paper proposes a M2M based mobile
couponing solution that promises to improve
couponing effectiveness.
Telco Mobile Coupon
Business Opportunity
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Mobile Couponing Opportunity
Growth in Smartphone Penetration
Adoption of Mobile Data Services
Higher Redemption Rates
Faster Time-to-Market
$43 billion expected Market for mobile
coupons by 2016, eightfold growth
from $5.4 billion in 2011
500 million Mobile coupon users by
2013, representing a 30%
annual growth in users
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Current Mobile Couponing Solutions
Mobile coupons
today are largely
non-personalized
Can also alienate
customers and
damage brand
equity
Modification of a
coupon not allowed
once delivered&
issuer is forced to
issue an alternate
coupon, which may
confuse customers
Difficult to track due
to the absence of a
centralized
repository of a
customer’s coupon
ownership and
redemption data
Traditional mobile
coupons are
required to be
stored locally
Need for Local
Storage
Absence of Dynamic Updates
Poor Tracking
and Control
Non-Targeted
Distribution
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M2M Based Mobile Couponing Solution
M2M based Mobile Couponing – Solution Framework
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Phase 1
Customer registers for
profile creation with
Telco
Telco creates customer’s cloud-based
profile & upload
coupons
Customer downloads
required coupon
Coupon is redeemed at
POS
Redeemed coupon is
deactivated from
customer profile
Mobile Coupon Delivery via Cloud-based Customer Profile
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Phase 2
Register Device
Customer registers device for monitoring with Telco
Collect Device Data
M2M platform gathers device data
Analyze Device Data
Customer analytics engine matches device data with campaign data provided by marketer and preference data provided by customer
Upload Coupon
Compute best offer
Upload coupon on cloud
User Profile Coupons
Coupon Delivery based on Device Usage Characteristics
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Solution Benefits
Enhanced Customer
Satisfaction
Targeted Distribution
Cloud Storage
Improved Tracking
and Control
Increased Cross-
Sell and Up-Sell
Opportunities
Dynamic Offers and
Promotions
Solution
Benefits
% off
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Conclusion
The connected consumer in today’s Digital
World demands personalization and couponing
must accordingly evolve from a one-size-fits-all
model to a highly targeted model.
M2M based mobile couponing provides avenues
for personalization beyond those offered by
conventional mobile coupons and text message
promotions.
The proposed M2M based mobile couponing
solution promises to create new business
opportunities for marketers and Telcos and
deliver greater value to customers.
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For more details please visit the link below:
http://www.wipro.com/Documents/insights/the_telco_mobil
e_coupon_business_opportunity.pdf
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Wipro set up the Council for Industry Research, comprised of domain
and technology experts from the organization, to address the needs of
customers. It specifically surveys innovative strategies that will help
customers gain competitive advantage in the market. The Council, in
collaboration with leading academic institutions and industry bodies,
studies market trends to help equip organizations with insights to
facilitate their IT and business strategies.
For more information on the Research Council visit
www.wipro.com/insights or mail [email protected]
About Wipro Council for Industry Research
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About Wipro Technologies
Wipro Technologies, the global IT business of
Wipro Limited (NYSE:WIT) is a leading Information
Technology, Consulting and Outsourcing company,
that delivers solutions to enable its clients do
business better. Wipro Technologies delivers
winning business outcomes through its deep
industry experience and a 360 degree view of
“Business through Technology” – helping clients
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delivering innovation and an organization wide
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countries.
For more information, please visit www.wipro.com
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Thank You ©Wipro Limited, 2012. All rights reserved.
For more information visit www.wipro.com
No part of this document may be reproduced in
whole or in part without the written permission of the
authors.
Wipro is not liable for any business outcome based
on the views presented in this document. For specific
implementation clients should take advise from their
client engagement manager.
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