Download - The Speed Of Mobile

Transcript
Page 1: The Speed Of Mobile

2009.1.23.mobizen

The Speed of The Speed of MobileMobile

Page 2: The Speed Of Mobile

The Future of Mobile is bright. Everybody has mobile, and it is the first personal device.

Page 3: The Speed Of Mobile

Oh!!! You are not my client.Let me be honest with you.

Page 4: The Speed Of Mobile

That’s a BULL SHIT!!!The Mobile is stupid.

Page 5: The Speed Of Mobile

That’s a BULL SHIT!!!The Mobile is stupid.

has beenhas been

Page 6: The Speed Of Mobile

Change fast. really fast.

Page 7: The Speed Of Mobile

I know you want to ask me“Really?”

Page 8: The Speed Of Mobile

“Yes, it does”

Page 9: The Speed Of Mobile

I know you want to ask me, again“Are you sure?”

Page 10: The Speed Of Mobile

“Yes, I am…………………………………………….………………………...in global”

Page 11: The Speed Of Mobile

The Device Life Cycle is getting longer,because of mobile tariffs.

[ Device Life Cycle ][ Device Life Cycle ]

- Source : JP Morgan

unit : Year

Page 12: The Speed Of Mobile

Premium Strategy ofDevice vendors- Samsung- LGE- Sony Ericsson

- Source : 한경닷컴

Page 13: The Speed Of Mobile

Korean Vendors has been success withtouch – feature Phones.

[ Haptic ] [ Viewty ] [ Instinct ]

Page 14: The Speed Of Mobile

This is S9401.

Can you guessHow much this phone is?

Page 15: The Speed Of Mobile

$1482

NO Smart PhoneNO Beauty

Page 16: The Speed Of Mobile
Page 17: The Speed Of Mobile

Why NOT ‘Smart Phone?’

Page 18: The Speed Of Mobile

Because, They don’t have a platform.

Page 19: The Speed Of Mobile
Page 20: The Speed Of Mobile

1M 10M 100M 50M 30M

Page 21: The Speed Of Mobile

1M 10M 100M 50M 30M

Page 22: The Speed Of Mobile

Sun has a new platform,It is ‘JavaFX Mobile OS’.

Page 23: The Speed Of Mobile

Palm Announces Palm WebOS at CES,also Palm Pre.

Page 24: The Speed Of Mobile

Let’s go back to ‘Smart Phone’, again

Page 25: The Speed Of Mobile

The Smart Phone is the main stream.

Page 26: The Speed Of Mobile

Sony Ericsson & Motorola are failed in smart phone market.

Page 27: The Speed Of Mobile

Smart Phone only vendors rush.Dell, lenova & ASUS are coming soon.

M/S

- Source : Strategy Analytics

Page 28: The Speed Of Mobile

[ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ]

In 2009, Smart Phone LineupIn Korea

[ Nokia 6210 ][ iPhone ]

Page 29: The Speed Of Mobile

We will have over 5 platfroms in this year.

+WIPI ?

Page 30: The Speed Of Mobile

The Smart Phone is the main stream.

“In 2015, Smart Phonevolume will be bigger than Normal Phone.”

Page 31: The Speed Of Mobile

The Smart Phone is the main stream.

“Smart Phone will bereplacement of PC.”

“In 2015, Smart Phonevolume will be bigger than Normal Phone.”

Page 32: The Speed Of Mobile

The Smart Phone is the main stream.But, it needs more time.

“Smart Phone will bereplacement of PC.”

“In 2015, Smart Phonevolume will be bigger than Normal Phone.”

Page 33: The Speed Of Mobile

“Smartphone Sales Slowing Down.”says Gartner.

Page 34: The Speed Of Mobile

T 옴니아960,000 원

VSVS

It doesn’t have a Data Plan

Page 35: The Speed Of Mobile

We have to LITTLE BIT calm down.Of course, We must prepare it.

Page 36: The Speed Of Mobile

It needs applications.Apple changed the rule. OPEN MARKET!

Page 37: The Speed Of Mobile

- MS will have ‘Sky Market’- Palm will have ‘Software Store’- RIM will have ‘Store Front’

App Store Android Market MOSH

Page 38: The Speed Of Mobile

Everybody says “Open Market”SKT, LGT, Samsung…

Open Market

Open Market

Page 39: The Speed Of Mobile

Telecom drive into ‘Open Market’?They already have walled garden.

Do they have a

platform?

Page 40: The Speed Of Mobile

What is the Killer Application?What is the Killer Service?

Page 42: The Speed Of Mobile

Browsers are still fighting, also.

Page 43: The Speed Of Mobile

Fennec Alpha Version in N810.The browser has reached milestone 6 out of 8.

Page 44: The Speed Of Mobile

Apps Store permits 3rd party Browser.One more Browser, Hot Browser.They don’t have rendering engine.

Edge BrowserFreeRemove Address& Navigation Bar

Incognito$1.99No Trace

Web Mate$0.99Tab

Shaking Web$1.99No TraceRead in Shaking

Page 45: The Speed Of Mobile

Palm Pre Browser is from WebKit

Page 46: The Speed Of Mobile

Image from http://tkhwang.tistory.com/46

Page 47: The Speed Of Mobile

Image from http://tkhwang.tistory.com/46

Multi - Touch

Page 48: The Speed Of Mobile

Image from http://tkhwang.tistory.com/46

Bookmark Snapshot

Page 49: The Speed Of Mobile

Polaris(Infraware) meets KTF

Page 50: The Speed Of Mobile

Full Browser drives into smart gadget.What is the Mobile?

Page 51: The Speed Of Mobile

We have smart gadgets, also in Korea.Don’t forget Navigation, PMP & IPTV

Page 52: The Speed Of Mobile

These Paradigm changes Air.myLG070, Public WiFi, Femtocells

Page 53: The Speed Of Mobile

Wibro Egg coming soon.

Page 54: The Speed Of Mobile

Change really fast. Isn’t it?

Page 55: The Speed Of Mobile

However, Something slow.

Page 56: The Speed Of Mobile

Telecom want to keep ‘Walled garden’

Page 57: The Speed Of Mobile

There is no ‘Open Network’.It still has the Power of telecom.

Page 58: The Speed Of Mobile

People hates to spend money.Air charge is belong to Telecom.

Page 59: The Speed Of Mobile

Feature Phone is still bigger than Smart Phone.

Page 60: The Speed Of Mobile

Something change fast.

Something slow.

Something neverbeen changed.

Page 61: The Speed Of Mobile

Our Client is human being.People have 2 hands, 10 fingers and 2 eyes.

Page 62: The Speed Of Mobile

We need to prepare the Mobile UX.Touch & New technology.

Page 63: The Speed Of Mobile

Mobile phone is a communication device.

Page 64: The Speed Of Mobile

"45 per cent of US mobile users just want to call people" by NPD Group

Page 65: The Speed Of Mobile

Mobile Deviceis not a PC

Page 66: The Speed Of Mobile

We are Korean.We have the different environment.

Page 67: The Speed Of Mobile

Let me give you an example, the M-mail.It is their Top mobile usage. WHY?

Source : Nielsen Mobile

Page 68: The Speed Of Mobile

They have good environment.What do we have?

- Data Plan- RIM- Smart Phone- Second Phone- their employer footing the bill - Dual SIM

Page 69: The Speed Of Mobile

Mobile is ‘Time to Market’

Page 70: The Speed Of Mobile

Trend and user’s need are not thedestination. They are departure.

Page 71: The Speed Of Mobile

Immediacy is more important thansatisfaction in Mobile

Page 72: The Speed Of Mobile

Somewhere is Fast.Somewhere is Fast.Somewhere is slow.Somewhere is slow.Somewhere is never moved.Somewhere is never moved.They are one river.They are one river.

Page 73: The Speed Of Mobile

Accept the fast. Watch the slow. Use the never moved one.

Page 74: The Speed Of Mobile

Korean Market?

Page 75: The Speed Of Mobile

Don’t worry. Korea is on the earth.We will change.

Page 76: The Speed Of Mobile

To more information :www.mobizen.pe.kr

Page 77: The Speed Of Mobile

AND, HAPPY NEW YEAR!!!