@hunterterrito | Xdesign, Inc.

THE SLIPPERY SOCIAL MEDIA SLOPE

Today our audience is simply and relentlessly rejecting media and brand marketers that fail to fit into their increasingly interconnect digital lifestyles.*Rick Mathieson, The On-Demand Brand

United Nations Cyber School Bus Document

Average time it took to reach 50 million users:

RADIO - 38 YEARSTELEVISION - 13 YEARSINTERNET - 4 YEARSSOCIAL MEDIA - 9 MONTHS

United Nations Cyber School Bus Document

It’s the first place we look. It’s the first place everybody looks for everything.*Luke Sullivan, Hey Whipple Squeeze This

LET’S GET STARTED...

The most important part of theprocess is to begin.*Jason Fried, ReWork

PROGRESS OVER PERFECTION

The show doesn’t go on because we’re ready; it goes on because it’s 11:30.*Andy Samberg, Saturday Night Live

MOMENTUM FUELS MOTIVATION

Jason Fried: ReWork

1. BECOME A SOURCE OF TRUST2. BUILD YOUR AUDIENCE3. EMULATE CHEFS4. CHOOSE YOUR CHANNEL5. DON’T BE A 17 YEAR OLD BOY

YouTube.com

WHY?

YouTube.com

#2 SEARCH ENGINE IN THE WORLD

YouTube.com

100 HOURS OF VIDEO UPLOADED EVERY MINUTE

Geek.com

OVER THREE BILLION VIEWS PER DAY

YouTube.com

HOW?

YouTube.com

WHY?

OVER 500 MILLION USERS

Shift Digital

50% LOG IN EVERY DAY

Shift Digital

30% HAVE AN INCOME GREATER THAN $100,000

Shift Digital

YouTube.com

HOW?

HUMANS LIKE DEALING WITH HUMANS

YouTube.com

WHY?

IT’S THE MOST DOWNLOADED APP

ITEssentials.me

ONE OF EVERY 5 WEB PAGE VIEWS IS FACEBOOK

ZDNet.com

150 MILLION DAILY USERS...

Constant Contact

...HALF OF THEM ARE ON THEIR MOBILE DEVICE

Constant Contact

YouTube.com

HOW?

Making connections, creating and continuing meaningful interaction wih people whether in person or in the digital landscape is the only reason we are here. Remember that. *Gary Vaynerchuk

@hunterterrito | Xdesign, Inc.

THE SLIPPERY SOCIAL MEDIA SLOPE