The Role of New Media in the

Everyday Constructing of

Personal Identity

Роль ОВЫХ ИА в пов ед ев о ко т у ова

л ч о де т ч о т

Ш ок о лек д о

Anna Shirokanova, PhD

shirokanova@bsu.by

XVI April Conference, April 8, 2015

Q: Media and Communications

The Problem

• New Media are pervasive;

• Relying on them, we have made them part of the mechanism of identity formation;

• We produce and consume the mobile, nomadic self with new media

• о е ед по е е т ;

• ол , п е т л т

е о о де т о т ;

• п о од пот е л е

о л ое, о д е кое «Я»

Research Question

• Which new media and

in which ways do inform

personal identity in

everyday life?

• К к е о е ед к к по о

о де т у т л у де т о т

по ед е о т ?

Personal Identity

• Our self-image used for self-description;

• Result of exchange with significant Others;

• Our image of the Self is re-active to the Other’s actions.

• Л. . – о е , пол уе дл

ооп ;

• Это е ул т т о е о о

Д у ; • о е

е кт е по от о е к де т Д у о о.

New Media in Everyday Life

• fro a y to a y ; • The space of flows

(Castells);

• The simultaneous time

(Urry);

• o -demand media

consumption culture;

• Digital migrants and

aboriginals alike.

• «От о – о »

• о т т о потоко (К тел );

• Од о е е ое е У );

• Кул ту пот е ле «по т е о »;

• т о ут о о о е , т

Types of New* (social) Media

• Collaboration

• Blogs

• Content communities

• Social networking sites

• Virtual game worlds

• Virtual social worlds

• от уд е т о

• ло

• оо е т ко те т

• т о ете

• ту л е о е

• ту л е о л е

Kaplan & Haenlein 2012 PRESENCE

Blogs vs. Virtual Game Worlds

• Blogs:

• Drawing an imagined

portrait of oneself;

• Recurring symptom of

self-neurotization (no

Other is necessarily

present)

• ло :

• оо е по т ет е ке;

• пто е от ет

Д у о о .

Mikheeva 2002 * , , ,…

Blogs vs. Virtual Game Worlds

• Virtual game worlds:

• Spontaneous

communication with the

Other;

• Role distance (Goffman)

• Discovering the Self :)

• ту л е о е :

• по т ко у к Д у ;

• оле д т о ;

• И ледо е «Я»

Prospectives

• Post-social cyborgs (no thriller: cf. the photographic e ory ;

• Growing role of digital objects in identity construction (Crosbie paradox);

• More individuals seeking control over their identities

• о т о л е к о е п л е : п .,

« ото е к п т »;

• ту ол о о екто ко т у о

де т о т *К о ; • о к ко т ол д

о т е о де т о т

Knorr-Cetina 1999; Crosbie 1998

Prospectives

• Self as an image for consumption;

• Growing life expectancy-> longer youth -> constant self-re-construction;

• Audiences more active and creative in using and adapting media to their needs;

• Neurotized search for the Other.

• «Я» к к о дл пот е ле ;

• тет п одол тел о т -> дл о т ->

по то «пе е о к л о о»;

• уд то олее кт о к е т о пол у т п по л т ед под о ел ;

• е от е к по к Д у о о.

10 sec for self-promotion:

a collaborative reference book on

New Media research (in press, 2015)

п о е!

Thanks for your attention!