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2. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 3. F. D. Rivera & AssociatesMaking Dollars and Sense of Social MediaF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 4. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 5. A Few Facts About Me United States Military Graduate B.S. Human Factors Engineering United States Army-1987-1992-Captain Field Artillery U.S. Army Veteran Benedictine University-MBA w/Finance Concentration (2011)F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 6. About Me contd 22 years of sales, marketing,product launches Launched 10 new innovativeproducts in their space Johnson & Johnson Sales Trainer Over a dozen sales and marketingawardsF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 7. Why Social Media? Directly interact with your customers Be proactive in the market place with regards to dynamicdemands Allows you to reach the largest target audience with minimalcost Greatest profit margin for marketing dollarsF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 8. BUT JUST DONTTAKE MYWORDFOR ITF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 9. Duke University Fuqua College of BusinessF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 10. Questions to Ask Yourself What are you spending on marketing? What type of marketing? Is your current marketing focus enabling youto reach your desired business goals,financially? How are you measuring your ROMI?F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 11. Business and Social MediaSmall Business Guideline-2% of budget on marketing About 10k per year on differentmediums Actually-$2500/yr- (source MerchantsCircle)Big Business 16.7% on marketing 18.1 % on social media marketing 50% have not been able to show thequantitative impact on businessdollarsF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 12. So Where is the Disconnect?Fishing in the Wrong Lake for the wrong fish! 13. How to determine the right social media approachB2B or B2CGreatest growth potentialTarget MarketAppropriate social channels Facebook or, Twitter or, Linkedin or, Pinterest or, Tumblr or, Instagram or, PPC or Blog or etc. etc. etcF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 14. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 15. How much is one customer worth to me? Where do these potential customers hang out? How do these prospects know who I am or what Iprovide? How do these prospects know how good I am atwhat I do? What is it that they really need or want? How do I convey that I am the one they want?F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 16. Become an authority in your space Provide expert or useful informationF. D. Rivera & Associates "Making Dollars and Sense of Social Media" In the right platform In the right form Interact with other thought leaders Interact with your prospects 17. Clients include Cadillac, Target, McDonalds, Accenture, BermudaDepartment of Tourism, The Coca-Cola Company, and JP MorganChase.F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 18. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"#13 on the Forbes Top 50 Social Media PowerInfluencers, 2013#8 on AdWeeks Top 50 People Most Retweeted byMid-Size Marketers list15 Loyalty Thought Leaders You Should Follow onTwitterOne of the 5 Finalists in the Marketing Book of theYear#11 on Onalyticas Big Data and CustomerExperience Top 100 Influencers listOne of the most interesting CMOs onTwitter according to Say MediaTop 100 Business, Leadership and TechnologyTwitter Accounts You Must Follow50 Must-Follow Marketing & Media MavensInfluencing the Hispanic Market Today#2 among Top 25 People Most Mentioned by digitalmarketers: http://bit.ly/11jbDUj#16 among 25 most retweeted by DigitalMarketers: http://t.co/SynItBzHwYAGBeats Top 50 Industry Influencers#5 on SAPs list of Top 60 Customer ExperienceInfluencersMost followed CMO on Twitter according to SocialMedia Marketing MagazineTed Rubin 19. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" CEO of Fishbowl (software developmentintegrated into Quickbooks) The 7 Non-Negotiables of Winning: TyingSoft Traits to Hard Result Forbes Contributor Harvard Business Review Inc. Magazine 2012 Top Venture EntrepreneursDavid Williams 20. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"Facebook B2C Very visual Customer service New Ideas,promotionsTwitter B2B/B2C Informational Very fastLinkedin B2B/B2C Professional Image 21. F. D. Rivera & Associates "Making Dollars and Sense of Social Media"Leader in search engine resultsEverything integrates with GoogleCommunitiesHangouts for informational seminarsIntegration with YoutubeVisualMarketing productsGrouping of products/ideasOthersInstagramYouTubeCurated Magazines-Paper.li and RebelmouseBlogsTumblr 22. What is the Right Message/Medium?That depends on your audienceNever speak at themSpeak to/with themF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 23. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 24. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 25. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 26. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 27. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 28. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 29. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 30. Final Words Takes time Takes an understanding of how to read analytics Helps you understand your target market deeper Helps you to understand your website flow Helps you understand what actions convert intorevenue Can put you way ahead of your competitorsF. D. Rivera & Associates "Making Dollars and Sense of Social Media" 31. F. D. Rivera & Associates "Making Dollars and Sense of Social Media" 32. QuestionsF. D. Rivera & Associates "Making Dollars and Sense of Social Media"