Is RFID Real.......This Time?
2
RF
ID 2
010
Understanding
Awareness
Facilitated & Broader Adoption
Innovators
Shift from Understanding to Commitment indicates beginning of broader and facilitated adoption
Early Adopters
Early Majority Late Majority Laggards
Awareness
Understanding
Facilitated & Broader Adoption
CommittmentCommittment
Solution moving to next phase on latest adoption lifecycle … this time it is broader, and deeper
Source: VDC Research Webcast - 8/10 RFID & Barcode: State of the Industry
Customer Adoption Drivers
Top RFID System Adoption Drivers• Need for real time data Vs batch• Gain competitive advantage• Reduce operating costs• Enhance security via RFID• Technology price declines• Better visibility of inventory position• Compliance• Reduce labor costs• Financial ROI• Visibility of other RFID success
3Source: ABI Research (annual RFID end-user Survey Report – Q1 2011
Global RFID Market Size
4
2009 2014
CAGR 2009-2014
$ MM % Share $ MM % Share
TRANSPORTATION $156.8 27.1% $558.8 18.9% 28.9%
GOVERNMENT $103.8 17.9% $269.6 9.1% 21.0%
CPG $128.9 22.3% $522.2 17.6% 32.3%
RETAIL $53.5 9.2% $473.7 16.0% 54.7%
COMMERCIAL SERVICES $29.3 5.1% $210.3 7.1% 48.3%
AUTOMOTIVE $47.4 8.2% $83.1 2.8% 11.9%
HEALTH CARE $19.7 3.4% $79.8 2.7% 32.2%
ELECTRONICS $12.4 2.1% $46.8 1.6% 30.5%
PHARMACEUTICALS $8.2 1.4% $54.7 1.8% 46.2%
OTHER $18.9 3.3% $663.2 22.4% 103.8%
TOTAL $579 $2,962
Includes All Solution Components)
Verticals Continue to Evolve and Expand – Many Niche Applications
Source: VDC Research Webcast - 8/10 RFID & Barcode: State of the Industry
Diverse Applications Driving Growth
Supply Chain Management and Inventory Control
• Fashion / Apparel
• Luxury Goods
• Airplane parts
Asset Tracking & LBS• IT and Medical Equipment
• Vehicles, Containers, Pallets
• People
Baggage Handling• Airports
• Rail
• Marine
• Sensing / Monitoring Produce/Food products Museums/Artifacts Life Sciences/Pharmaceuticals
• Shop-Floor Automation• Consumer Electronics• WIP• Automotive• CPG
• Automatic Vehicle Identification
• Parking authorization• Traffic control• Registration
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Where Are The Deals…….Retailers
Not just the big apparel names Smaller retailers & specialty stores see same benefits & are
getting engaged• Example: Pawn shop with over 300 stores - need 1-2 printers
per store Different set of decision-makers
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Where Are The Deals……Retail Suppliers
Currently: jeans, basics, intimates, tires
Next: footwear & boxed electronics - TV, DVD, cameras, etc.)
Picture courtesy Checkpoint Systems7
Apparel RFID Tagging Example
Apparel manufacturer encoding 1 MM tags/wk, 50M tags/yr• 8 Printers, 200k tags/day, 5 days/wk • On-pitch encoding reduces media costs by $750,000/yr
A single printer encoding 25k labels/day will consume $500k of RFID media per year!
Printer pays for itself in 2 weeks from media saving
Throughput as high as 100+ tags per minute
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Where are the Deals?
Manufacturing• Relatively simple
applications to gain visibility
Healthcare• More and more
applications for specimen tracking are popping up
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High Performance Printers
Mid-RangePrinters
PerformanceClass Card Printers
Print and Apply Engines
Label DesignSoftware
Mobile Printers
Desktop Printers
RFIDPrinter/Encoders
Value ClassCard Printers
Kiosk Printers
NetworkingProducts
SecurityCard Printers
Specialty Supplies
Card PrinterSupplies
10
Printer Management
Software
Specialty Printing Solutions
RetransferCard Printers
ID Solutions
Patient ID Printer
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