Great Progress Brings Great Expectations
Today’s Reality
Target Customer
(Massive) Missed Opportunity
95% LEAVE WITHOUT CONVERTING
20% OPEN EMAIL
95% LEAVE WITHOUT CONVERTING
1% SUCCESS RATE
The Crux of the Problem: Relevance at Scale
Bob Dylan “The Times They Are a Changin”
FIVE TRENDS
Five Trends Putting Wind in Our Sails
Relevance in Mobile Becomes a Reality TREND ONE
50% of unique visiting members are mobile visitors
Brands Leverage Data to be Relevant With Better Content and Experiences
TREND TWO
“Hello, Mr. Glass. We recognize you by your phone number. Are you calling about
your flight tomorrow?”
Technology is Unlocking a Vast Nurturing Opportunity
TREND THREE
Target Customer
Relevance Marketing
We’re Getting Better at Predicting Success TREND FOUR
The Fusion of Advertising & Marketing Technology TREND FIVE
Marketing Automation
Ad Technology
Relevance Marketing
Scale
Pers
ona
lizat
ion
The Relevance Imperative
Our Audience
Over 380 million members in 200+ countries and territories
1M Posts
Publishing Platform
10K Posts / Day
Publishing Platform
Be The Most Effective Platform For Marketers to Engage With Professionals
Be Relevant Early
Be Relevant On & Off Desktop
Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online
WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
Measure Your Relevance
THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS
Target Customer
Relevance Marketing
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